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Customer Statement


'Our Ads love it!' slogan
"Reed Business Information has worked with ADTECH for over two years, enabling RBI to monetise website content and take full advantage of the growth in online advertising revenue. Working with ADTECH, RBI can take a holistic approach to ad serving, with opportunities to target ads using geographical and demographic data and options to integrate with behavioural targeting and link software."

Richard Cooper
Reed Business Information

Reed Business Information

31.07.2010
Video Ad Serving with ADTECH

Effective and Easy - ADTECH supplies you with powerful tools that enhances any online video business model.

With the opportunity to serve users more creative forms of advertising in a high attention medium, it’s no wonder that video advertising is a fast growing market. But the process of investing in and implementing video advertising shouldn’t be cumbersome. You need an ad serving solution that allows you to traffic video, companion and overlay ads with ease.

Some of our valued benefits:
  • Supports roll-out for cross-platform video campaigns
  • Intuitive user interface to speed up booking process and simplify workflow
  • Companion formats  to synchronize with pre-, mid- and post-roll ads
  • Built in support of IAB’s VAST 1 and 2 standards
  • Options for ad hosting – ADTECH server, client, 3rd party – and invoice support
  • Comprehensive tracking and targeting options:
    • Tracking – impressions, clicks, quartiles, IAB standard tracking events
    • Targeting – geo-targeting, keywords, language, operating system
  • Frequency capping to ensure against user fatigue

 

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