ADTECH Canvas −

Greater creativity, collaboration and control in executing interactive online campaigns.

ADTECH Canvas gives digital ad designers creative flexibility in a quick & easy tool. Tightly integrated with ADTECH IQ, it allows you to upload, preview, test and configure rich media ads. It also includes a social media component that facilitates close collaboration between all parties involved in the creation of a Rich Media ad. Once completed, the Rich Media ads are pushed to IQ, trafficked and served just like a regular display ad. 

ADTECH Canvas benefits:

• ADTECH Canvas not only allows designers to build unique, creative ads, but facilitates quick and easy execution of interactive online campaigns.   
• Creative freedom in building the ads: use the tools you feel comfortable with to create your ad – whether Flash or HTML 5. The use of the ADTECH rich media component ensures that the ad behaves and tracks correctly when being served live.
• Through ADTECH Canvas you can upload, configure and test rich media ads, invite others to edit or view it, request a brand manager's or editorial approval, inform the trafficker that the ad is ready-to-go, and submit it for trafficking.
• With our unique collaboration framework you are on the same page with everybody involved in the development-to-execution process. You can also track any edits and workflow actions in the activity panel.
• Save time and control multiple ads in one go: Select them all, make the change and click save.
• Full control throughout the life of the ad: even when the ad is live. Changes can be made at a later point also, with just a couple of clicks.
• Measure user engagement through comprehensive Rich Media reports in
  ADTECH IQ.