ADTECH to Present New Rich Media Solution and Latest Analytics Product at ad:tech London

London, UK – 16 September 2011 – ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that the company will be using the forthcoming ad:tech London event to present its latest ad serving product, ADTECH Canvas, to its customers. This rich media solution removes traditional barriers in relation to designing, creating and utilising digital advertisements and supports HTML5 and Flash. ADTECH will also be presenting the latest extension to its business intelligence solution ADTECH Analytics, which deals with ad serving data. The focus of this extensive update is the graphical analysis of post-click tracking data and CPA.

“Our rich history of providing robust and scalable ad server solutions along with our new products positions us well for the entire online sector at this trade fair,” explains Erhard Neumann, CEO of ADTECH, adding: “We have been making a significant contribution towards helping our customers to achieve success for many years now by supporting their considerable growth with new tools, high quality support and thought-provoking ideas. The basis for this is provided by our technical know-how, which we have gained over many years, and our presence in all important international markets. We’re really looking forward to welcoming customers and visitors to our stand.”

ADTECH Canvas: Create, collaborate and control
Creative people will use ADTECH Canvas to develop unique rich media advertisements, like the “Rising Stars” of the IAB, but the new solution also simplifies the booking process and delivery of such vivid and colourful campaigns on the web for ad networks and publishers.

“Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails,” said Ed Barnes, VP Rich Media, ADTECH. “To solve this, we built a modern web-based collaboration framework on top of a fully featured rich media product.” Just like all other ADTECH solutions, “ADTECH Canvas” makes the entire workflow, from the initial development to completion of the digital advertisement, simple, slim and fast.

ADTECH Analytics update: Pure data affection at a glance (and click)
Thanks to the significant extension to ADTECH Analytics, the solution now maps even more data than before and also establishes much deeper relationships between data elements. Two separate dashboards, which relate to the Management and AdOps user groups, provide all key figures related to turnover development and campaign delivery at a glance and click.

The “Revenue” dashboard displays the turnover figures for the past 24 months on the screen. To do this, it takes the CPA and post-click tracking data into consideration, in addition to previous key figures such as CPM and CPC.

Booking managers can use the “Masterdata” dashboard to view all key performance indicators, such as ad impressions, clicks, views, the eCPM, and to zoom in on any of the data at any time. Graphs are updated automatically – based on the personal selection.

ADTECH will be introducing its new products at the ad:tech Show in London on the 21st and 22nd September (stand 233).

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