ADTECH lite −

Free ad serving: the “lighter” side of the ADTECH IQ ad serving platform.

With ADTECH lite, small to mid-sized publishers and advertisers will now have the opportunity to utilise a premier ad management technology. ADTECH’s core mission is to facilitate optimal efficiency in ad serving and data management processes, and enable the greatest return on digital advertising campaigns. Its integrated and IAB certified ad serving platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH lite is a trim version of ADTECH’s premium product, offered free-of-charge to publishers and advertisers serving 50mm impressions or less, but with the flexibility for each company to select advanced features of their choice at an additional cost.

ADTECH lite benefits:

Lite features

Ability to serve image, flash and third party creatives
Basic capabilities to serve into mobile and video
Live Monitoring
Live Testing (preview ads and show if clicks are being counted)
Multiple Campaign types: (Open, House, Exclusive)
Pricing models: cpm, cpc, flat fee

Additional campaign features

Banner Templates
Sales Tree (allows you to organize your placements irrespective of the website structure or the categories)
Frequency capping/banner frequency capping
Competitive Separation/Companion ads
Impression delivery options (pacing-even, ASP)

Targeting

Geo Targeting, all the way down to zip
Keyword Targeting
Online Targeting: Browser/OS/Connection Type/IP

Reporting

20 Reports (4 reports each from the following: Customer, Advertiser, Campaign, Website, Network)
Ability to Save Reports (Schedule Reports are only available in IQ full version)
Ability to see Report Events: (i.e. campaigns without delivery or campaigns starting tomorrow, campaigns ended the last 3 days, campaigns modified today, campaigns not in goal)

Training

Training Videos
Lite User Guide
Help Center in IQ
Online Help Center (coming soon!)

Available Tag Types

Image, iframes, javascript, xml