Inventory forecasting and reservation system
Sell guaranteed impression volumes with confidence
Forecast and reserve ad impressions in real time on all available targeting criteria and their combinations, including key values.
Learn more on how to manage your ad inventory
ADTECH CTO Mark Thielen gives tips on what a forecasting engine should do for you.
Tailored for premium publishers and networks
IMS Pro is the right tool for you when your business model centers around guaranteed campaign delivery and involves complex booking types.
It is designed to target the specific needs of publishers and networks who
- intensively use key value, cookie, keyword or (3rd party) audience targeting
- need exact targeting per ad unit (e.g, Geo, Online, etc.)
- face variable traffic patterns during the week
- need deeper insights into booking situations
- want the flexibility to prompt availability numbers from anywhere within the campaign booking process to get results within seconds
360-degree forecasting for maximum accuracy
To guarantee impression volumes, you need a technology that goes beyond pure predictions of tomorrow’s traffic. You need a system that not only forecasts traffic, but simultaneously looks at impressions previously booked by overlapping active or reserved campaigns. You need a combined forecasting and reservation engine. With IMS Pro you can rest assured that the numbers you give to advertisers are absolutely reliable.
State of the art
Forecasting Engine
ADTECH’s forecasting engine calculates precise predictions on the number of ad impressions available for specific dates, hours and targeting combinations based on your network’s historic data.
Sophisticated
Reservation System
Our reservation system simultaneously cross-checks inventory already booked or reserved by overlapping campaigns, taking into account campaign priorities and targeting criteria.
Your benefits at a glance
Zero in on your inventory’s potential
Get availability metrics in real time for your entire display, video and mobile inventory. Start immediately! Since IMS Pro is integrated within ADTECH IQ, this premium feature works instantly.
Guarantee even the most complex audiences
Have maximum freedom in the use of targeting criteria. You are not limited in the operators you use to define dynamic targeting, nor in the third-party audience solutions you work with.
Turn "taking orders" into proactive sales
IMS Pro gives you the flexibility to create and sell new products the moment you are talking to the media buyer. This lets you get to the heart of your clients' demands, giving you more options to successfully monetize your site, network or audiences.
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