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2014/06/24 | ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification

ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification

Christian Ruck, ADTECH Principal Product Manager

As mobile and tablets become more ubiquitous, a greater understanding of what devices being used by individuals in consuming content is becoming key to how advertising is delivered. Great consumer experience, responsive design and award winning advertising are all dependent on one key premise; knowing what devices content is being consumed on.

Until recently, detailed device detection was unfeasible across Apple mobile and tablet products, however, today I’m pleased to announce that ADTECH has created an industry first solution with our partners dotMobi that addresses this issue. We can now offer real-time recognition of Apple mobile and tablet devices as well as carrier networks to accurately target and serve digital advertising across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com. As part of our commitment to mobile overall, ADTECH already offers the solution across all other leading mobile and tablet devices.

Market-first Apple hardware identification

DeviceAtlas enables ADTECH to be first to identify requests from different Apple devices such as an iPhone 4 versus and iPhone 5S. This makes it possible to deliver the most optimal ad in real time in the right environment, increasing consumer engagement and delivering advertisers and publishers a higher return on investment. With the new technology advertisers can precisely target advertising creatives and receive granular reporting, which was not previously possible due to Apple’s browser headers schema.

According to Ronan McCarthy Director of Global Advertising Operations at PERFORM Group, one of the first publishers to avail of the solution, device targeting enables their business increase yield through the creation of premium advertising packages for advertisers. When they partner the right device with the right creative, and the right brand, performance improves significantly.

As device targeting is an integrated solution within ADTECH, Perform’s chosen ad server, this is a cost effective solution since it removes the need to partner with the multitude of self-service-providers on the market.

With publishers moving to responsive design it is quickly becoming increasingly important to reliably separate desktop, mobile and tablet traffic. Device targeting has clearly helped Perform to tap into this lucrative market and create custom sales packages for tablet and other cross device usage.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. - See more at: http://www.aolplatforms.com/blog/press-release-aol-build-first-cross-screen-programmatic-advertising-platform-one-aol#sthash.JQmz6DRw.dpuf

2014/04/08 | AOL to Build First Cross-Screen Programmatic Advertising Platform - ONE by AOL

PRESS RELEASE: AOL to Build First Cross-Screen Programmatic Advertising Platform - ONE by AOL

Harnesses the Power of Adap.tv in Video and TV, and AdLearn Open Platform and MARKETPLACE in Premium Display and Mobile to Build Fully Integrated Enterprise Solution for Brands, Agencies and Publishers

ONE Launches with IPG Mediabrands as Charter Partner; a Key Step Forward for IPG Mediabrands' Goal of Automating 50% of All North American Media Buys by 2016

AOL Rebrands AOL Networks to AOL Platforms

San Francisco, CA – March 26, 2014 – AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types.

AOL’s Chairman and CEO, Tim Armstrong and Bob Lord, CEO of AOL Platforms, made the announcement during a keynote presentation at ad:tech San Francisco 2014 where they shared their vision of advertising’s future:  an open ecosystem where partners and competitors, publishers and marketers, are all beneficiaries of a platform-driven industry. Matt Seiler, Global CEO of IPG Mediabrands, joined them on stage to announce IPG Mediabrands plans to be the charter agency network partner for ONE --reinforcing its commitment to fully automating half of its media investments by 2016.  Together, the two companies plan to work to deliver the promise of automation to the industry at-large. The move also builds upon the successful work that IPG Mediabrands, its strategic investment division, MAGNA GLOBAL, and MAGNA Consortium member AOL have done to-date to use data and technology to create different models for media transactions, operations and investments.

“AOL has spent the last four years building platforms to facilitate the efficient and effective flow of advertising dollars to digital,” said Tim Armstrong, Chairman and CEO, AOL. “We build brands – our own, and those of more than 22,000 publishers in our global network and the thousands of marketers we work with daily to help them accomplish their business goals in today’s fast moving, dynamic market.  On the platforms side of our business, as machines automate more media decisions across TV to digital, we are well-positioned to help advertisers, agencies and publishers realize the true value of data-driven advertising.”

Bob Lord, CEO, AOL Platforms added, “Our industry has developed too many niche offerings and specialized services over the last 25 years, and chaos in ad tech is at an all-time high. The inefficiencies, ineffectiveness and expense of managing multiple teams, tools and metrics for display, mobile and video, across all devices, are stifling.”

“The holy grail of marketing is helping marketers understand how direct response and brand budgets can interact together,” said Lord. “With the goal of driving economic efficiencies and media effectiveness, ONE ensures that data drives media selection and allocation, pricing and creative.  It is the integrator of media across every screen and the automator of decisions that have long not needed human attention.  I believe a platform like ONE – that is open and that doesn’t discriminate – will win.”

“We very much share a vision with AOL and the other MAGNA Consortium members around harnessing the power of data and technology to make smarter, faster decisions that drive client business results,” said Matt Seiler, Global CEO of IPG Mediabrands. “We have publicly stated that we plan to deliver 50 percent automation to our North American buying process by 2016, with other international markets following closely behind, and we intend to use AOL as a primary platform partner to execute on that commitment. Partnering with AOL allows us to take full advantage of the power of automation to both execute smart investments more quickly, as well unlock custom content and high-touch solutions through newly available resources.”

ONE – a single, unified platform

ONE will be the first platform that empowers brands with a holistic view of the consumer’s journey through the marketing funnel, and makes that insight actionable, in real-time on the platform. Development on ONE is underway and customers will be able to start using portions of the platform later this year.  The single, unified platform takes media planning and management to a new level, with predictive analytics that provide immediate insights on metrics like reach, frequency, and performance, and post-campaign insights that look across all screens and formats to deliver immediate impact on brand metrics.  It is completely format, screen and inventory agnostic – from video, display and TV, to tablet, desktop and mobile devices, to reserved and non-reserved inventory across AOL or any other publisher or media source.

ONE leverages:

  • Adap.tv:  a unified, programmatic platform providing buyers and sellers with automated tools to plan, buy, measure and optimize across linear TV and digital video.
  • AOP: a programmatic mobile and display platform, powered by AdLearn that allows advertisers and agencies to manage, optimize and analyze online marketing campaigns from one central platform in real time.
  • MARKETPLACE: a programmatic mobile and display platform that delivers online publishers more demand stability and liquidity and maximizes the value of their non-reserved inventory.

ONE will be sold as an enterprise solution.  ONE will also be used by AOL as its dedicated programmatic platform.

“Our mission is to foster an open, global ecosystem that simplifies digital adverting, enabling customers to efficiently leverage the entire technology and data ecosystem,” said Lord. “Customers who have a commitment to an external partner for a piece of the ad tech stack will be able to integrate and plug that solution into our platform giving advertisers and publishers alike incredible flexibility with elements like data and attribution to join and manage all of their investments on a single platform in real time.”

The MAGNA Programmatic Forecast, released October 2013, estimates a total of $100 billion will be spent on programmatic buying across screens globally in the next four years.  By 2017, 80% of cross-format ad spend (display, video, mobile) will be transacted programmatically in the U.S., and international markets will see a 240% growth in programmatic spending from 2013.

AOL continues its push into the global marketing technology business and is renaming its technology division AOL Platforms (formerly the segment known as AOL Networks) to better explain its sophisticated platform offerings to marketers, agencies and publishers.  

ONE is a product of AOL Platforms.  AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. The entities in AOL Platforms include:  Advertising.com, Adap.tv, ADTECH, AOL On, AOP, Gravity, ONE, Pictela and MARKETPLACE. For more information, visit our new website, which includes perspectives on the power of automation from industry luminaries, at www.aolplatforms.com. You can also follow us at @AOLPlatforms and to track news about ONE, #ONEbyAOL.

For more information about ad:tech San Francisco, visit www.ad-tech.com/sf.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. - See more at: http://www.aolplatforms.com/blog/press-release-aol-build-first-cross-screen-programmatic-advertising-platform-one-aol#sthash.JQmz6DRw.dpuf

2013/04/09 | AOL unveils Marketplace by ADTECH

New Supply-Side Platform Rounds Out AOL Networks End-to-End Ad Tech Stack, Helps Publishers Maximise Value of Non-Reserved Inventory

London, UK (April 9, 2013)
– AOL Networks today announced the launch of MARKETPLACE by ADTECH , a supply-side platform (SSP) that delivers online publishers more demand stability and liquidity to maximise the value of their non-reserved ad inventory. MARKETPLACE rounds outs AOL Networks’ advertising technology stack, with the company now offering solutions across the entire digital advertising ecosystem. AOL Chairman and CEO Tim Armstrong made this announcement at ad:tech San Francisco.

“If you don’t have both supply and demand solutions, you are disadvantaged in this increasingly complex digital advertising ecosystem,” said Ned Brody, CEO of AOL Networks.  “With MARKETPLACE, we give publishers a connected programmatic platform that is transparent and efficient as well as pre-loaded with demand,” said Ned Brody, CEO of AOL Networks.  “Our goal at AOL Networks is to simplify digital advertising at scale and now, with the addition of MARKETPLACE, publishers have a one-stop solution to manage every piece of inventory they have.”

MARKETPLACE sets a new standard for inventory monetisation.  It addresses basic publisher needs like brand protection and transparency, and layers on unique yield and performance insights.    MARKETPLACE can be used as a standalone or as a feature of the ADTECH ad-serving platform.

Ronan McCarthy, Director of Global Advertising Operations at PERFORM said:  “Having worked with AOL Networks for a number of years, PERFORM are delighted to be one of the first European publishers to utilise the MARKETPLACE product; the need for publishers to control and safeguard their inventory as well as drive the highest price point is just as important as managing the ad serving on our sites.”

 MARKETPLACE allows premium publishers to advance and simplify their business by:
•    Leveraging the proven core technology of ADTECH, AOL Networks’ industry leading cross-platform ad serving platform.
•    Managing blocks and transparency settings at any inventory level. 
•    Getting high-touch client service from setup all the way through yield evaluation.
•    Focusing on what they do best - selling premium advertising and letting MARKETPLACE make the most from their non-reserved demand.

“MARKETPLACE was built with an in-depth understanding of publisher needs – after all, we based it off of the needs of one of the largest publishers in the world: AOL,” said David Jacobs, Senior Vice President, AOL Networks. “Having partnered with thousands of premium publishers for over a decade on the buy side, we have developed significant experience and insights into how to drive demand and yield for publisher partners who are seeking to increase their revenues.  We are excited to offer our MARKETPLACE solution to drive value for our partners on a global basis.”

Media Contact
john.nolan@teamaol.com
+44 (0) 20 7492 1203   

About AOL Networks
AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, goviral, ADTECH and Pictela.
 
About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/12/18 | ADTECH Launches Mobile SDK for Windows 8 to Bring Its Premium Ad Serving to Microsoft's Latest Operating System

ADTECH mobile ad server lets publishers and marketers monetize their Windows 8 apps with ads, including rich media

Dreieich, 18th December 2012
– ADTECH, the digital advertising technology provider, is announcing today the launch of its new Mobile SDK (Software Development Kit) for Windows 8 mobile apps to help publishers and marketers earn revenue from advertising in their apps. Mobile SDK for Windows 8 enables publishers and marketers to embed and track ads in apps and is one of the first to integrate the IAB’s MRAID standard for rich media ads.

Christian Ruck, ADTECH’s head of Mobile SDKs said, "We wanted to give publishers and advertisers the advantage of a single tool that would let them deliver standardized ads—including rich media ads—across agencies. It was also important that our Mobile SDK for Windows 8 fully supported the MRAID standard for rich media advertisements in apps as we know that these types of ads have higher engagement rates with consumers and let advertisers and marketers really unleash their creativity.”

The Mobile SDK from ADTECH offers all the tools needed to embed and track ads within an app (in-app advertising). ADTECH’s Mobile SDK for Windows 8 features include:

•    Fully compatible with the IAB rich media standard MRAID 1.0 that lets advertisers take full use of a smartphone potential including its compass, screen rotation, and accelerometer.
•    Full-screen interstitial
•    Classic image banner
•    Sample application project
•    Well-documented public API
•    Offline delivery and caching of ads means faster load times and a better user experience--even with a weak internet connection.

In addition, all of the ad management features of ADTECH Mobile are also available for advertisements in apps, including:

•    inventory management,
•    delivery based on campaign priorities
•    live monitoring
•    frequency capping

Mark Thielen, CTO of ADTECH, said, "Since the launch of our first Mobile SDK at the end of 2011, we have integrated new standards (like MRAID) and new operating systems (like Windows 8) in a very short period of time. This commitment to keeping up with the fast paced, dynamic business of mobile advertising is something we intend to continue."

In addition to ADTECH’s latest Mobile SDK for Windows 8, ADTECH also has Mobile SDKs for iOS, Android and Windows Phone.

ADTECH Press Contact UK
Dianne See Morrison, The PR Network
M: +44 (0)7988 539 921
E: dianne.see@theprnetwork.co.uk

 

About ADTECH
ADTECH is a global supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than a decade, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About Advertising.com Group
The Advertising.com Group was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The businesses that make up this Group are Advertising.com, ADTECH, AOL On, goviral, Pictela, Content Solutions and Sponsored Listings.
 
About AOL
The Advertising.com Group was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The businesses that make up this Group are Advertising.com, ADTECH, AOL On, goviral, Pictela, Content Solutions and Sponsored Listings. 

2012/10/24 | ADTECH’s Michael Sturm Appointed Commercial Director for EMEA

Former Director of International Business Development takes on newly created role

Dreieich – 24th October 2012
— ADTECH, a leading international provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that Michael Sturm has been named the company’s new Commercial Director for EMEA. In this role, Sturm will lead the ADTECH sales teams and increase the company’s awareness and presence within the publisher, agency and advertiser communities. He will also be responsible for driving sales across Europe, Arabia and Asia, as well as expanding into new markets. Sturm will report directly to the board.

In his previous role as director of International Business Development, Sturm was in charge of the development of new business and customer retention management for the company. He has an extremely successful track record in sales – within his home country of Austria, as well as in Switzerland, Israel, North Africa, Dubai and India.

“Michael has done an outstanding job in business development for us,” said Erhard Neumann , CEO of ADTECH. “His contribution over the past few years has helped our organisation to grow significantly and with this new role he will greatly assist us towards consolidating ADTECH’s market position in existing sales markets, as well as expanding the company into new markets.”

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/10/23 | ADTECH Names William Schmahl Head of U.S. Sales

Experienced Executive Selected to Further Build ADTECH’s Brand Across the U.S.

New York, NY – October 23, 2012
– ADTECH, an international provider of ad serving solutions and a division of the Advertising.com Group, has appointed Will Schmahl as the company’s new head of sales for ADTECH's U.S. operations. In this role, Schmahl will take over the U.S. sales operations, lead the sales team and continue to build the brand within the publisher, agency and advertiser communities, driving sales across the country. Schmahl has been with ADTECH since 2007 and through the course of his tenure, has delivered outstanding results and demonstrated growth within a variety of different roles including sales development, revenue management and market share growth.
As a seasoned digital marketing executive in sales management and customer service, William understands the ad server needs of the U.S. market," said Erhard Neumann, CEO of ADTECH. "ADTECH continues to serve and be recognized in the indusry as a major player. William’s leadership positions the team and business to deliver optimal results for the industry and our clients."

ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL's digital advertising business. As a well-established ad server provider in Europe, the Middle East and Africa, the company expanded its business to the U.S. in mid-2007 and has been successful in attracting a blue chip client base. Combining industry leading technology and unparalleled service and support, it has evolved into a leading ad management and ad-serving platform for the entire online industry.

"I'm honored to have been selected as the Head of U.S. Sales and have the opportunity to lead one of the best sales teams in the industry ," said Schmahl. “I look forward to the challenge, calling upon my previous experience, to further expand our reach and influence in the U.S. As the industry continues to advance, it is important we continually offer our clients the best solutions and I’m ready to lead us there."

Prior to joining ADTECH, Schmahl held sales positions in the display-advertising technology landscape.   Schmahl has extensive knowledge and experience with ad networks and exchanges and online advertising pertaining to publishers and agencies.   


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. 

2012/09/25 | ADTECH Enables Publishers to Serve Video Ads into Mobile Applications

Mobile SDK upgraded to include support for VAST 2.0.1

London, UK – 25 September 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group has announced that its Mobile Software Development Kit (SDK) has been upgraded to include support for VAST (Video Ad Serving Templates) 2.0.1 video ads. This in turn will enable publishers to use the Mobile SDK to deliver video advertising across their mobile applications.

The new Mobile SDK VAST extension, combined with the existing and well-established ADTECH Video and ADTECH Mobile offerings, enables videos to be served to in-app video players with comprehensive delivery options such as carrier, device and geo targeting.

Other new features include:
•    VAST linear advertisment: pre-, mid- and post-roll
•    VAST non-linear advertisment: image overlays
•    VAST redirects to 3rd party adservers
•    Tracking of user actions, such as play, pause, mute or viewing-length
•    Intuitive and well-documented public API

“When it was launched in April, our Mobile SDK was the first in the world to receive IAB seal to be compliant with IAB‘s MRAID (Mobile Rich Media Ad Interface Definition) standards,” said Mark Thielen, CTO of ADTECH. “With this announcement we are continuing our committment to deliver cutting edge and first to market products. VAST 2.0.1 is a state-of-the-art standard for video adserving and we are delighted that our Mobile SDK is now connected to it.”

These VAST and MRAID guidelines issued by IAB should simplify the distribution of video and mobile advertising.

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. 

2012/09/11 | Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature

ADTECH will enable publishers and marketers to release their inventory for automatic auctions
 
Dreieich, 11th September 2012
- ADTECH, an international ad serving provider and part of AOL’s Advertising.com Group, is set to launch an important new feature at this year‘s ad:tech London event. "ADTECH Real-Time Bidding” (RTB) will supplement classic ad serving with the dynamic selling of inventory. Unlike existing services available, ADTECH is combining its readily available and fast ad server with its own RTB solution that complies with the Internet Advertising Bureau‘s (IAB) OpenRTB standard.

“This new feature is an important milestone for the company and for the ad market. It fits in perfectly with our strategy to provide publishers and advertisers with all of the technology they need to manage their digital ad campaigns from a single ad server,” says Erhard Neumann , CEO of ADTECH. He continues: “We have been contributing to the digital marketing success of our customers for many years by supporting their growth and ambitions with new tools, solid customer service and lots of ideas. We’re really excited to see what they’re going to make of this development and added resource.”

In addition to the new RTB feature, ADTECH is also announcing the following key developments at the dmexco (Cologne) and ad:tech London event: 

A new forecasting and reserving tool - IMS Pro from ADTECH
This will enable publishers and marketers to check the availability of their advertising inventory in real time. By waiving factor calculations for all targets, the forecasts provide precise information.  IMS Pro makes detailed forecasts with unlimited combinations of targeting criteria and key values, as well as for data from 3rd party targeting service providers.

Support (through ADTECH‘s Mobile SDK) for the Windows Phonein addition to iOS and Android
With Mobile SDK, publishers/marketers can bring adverts into their apps. Rich media support (MRAID), in-stream video advertising as per the IAB "VAST" standard and mediation are included.

An ad server-independent rich media solution - ADTECH Canvas
With ADTECH Canvas, ADTECH is offering a standalone rich media tool that can work alongside any ad server. This open version of the tool is particularly aimed at agencies that specialise in creating rich media ads for web and mobile.

ADTECH will show its new products in Europe at dmexco in Cologne/Germany, hall 8, # C26-C28, and at ad:tech London/UK, Stand 205.
 

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. 

2012/08/29 | ADTECH Appoints New UK Managing Director


London, UK – 29th August 2012 - ADTECH, a leading international provider of ad serving technology and part of the AOL Advertising.com Group, today announced that it has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland. As Managing Director, Gremmel will be responsible for the sales, CRM and customer service divisions.

Erhard Neumann, CEO of ADTECH, said: "We are delighted to be able to fill management positions at ADTECH with experienced employees. Suhela is a true professional with a solid  track record of success behind her. Her work with the global CRM team, her strong commitment and her interdisciplinary experience were significant factors in her appointment as Managing Director." He continued: "This decision sends a clear message to our customers and partners, but also to our own employees – that we are 100 percent committed to providing the very best level of service, support and technology. Having Suhela at the helm will ensure this continues to be the case, whilst we further develop our market position in the United Kingdom and Ireland."

Following her studies, Gremmel began her career in 2001 in international customer service at ADTECH's company headquarters in Dreieich. In 2005 she transferred to the UK office in London, at the same time taking on the management of global customer service. In 2007 she moved to the CRM department at ADTECH and returned from London to Germany. Since 2009 she has headed up the global CRM team from Dreieich. In recent months she also played an important role in opening up new markets in India and Israel. In addition, she has represented ADTECH on various working groups and expert committees of the German industry organisation BVDW and the whole online marketing sector.

Gremmel will be attending the ad:tech London digital media exhibition next month (19th & 20th September at the National Hall, Olympia, Stand 205) and will introduce ADTECHs new products Ad Visibility and IMS Pro. 

ADTECH Press Contact UK
George
Georgina Ellse (nee Blizzard)
Co-Founder, The PR Network
Phone: 020 3551 9991
Cell: 07900 958 845
george.blizzard@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/08/14 | ADTECH Introduces New Measurement Feature for Online Advertising Campaigns

New Ad Visibility tool to track how long ads are visible to users

Dreieich, 14th August 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, today announced a new “Ad Visibility” feature which measures whether and how long an ad or ad placement is visible to users in the browser window. ADTECH is one of the first ad serving companies to integrate this feature internally into its ad servers.

Based on the release of the Guiding Principles of Digital Measurement by the Interactive Advertising Bureau, Association of National Advertisers, and 4A’s, the new tool will outline ad visibility and visibility time of an ad or ad placement in reports that comply with the recommendations issued in  Making Measurement Make Sense (3MS) for viewable impressions .

For Erhard Neumann , CEO of ADTECH, introducing this tool is an important step towards improving the quality of online advertising campaigns. “We are making the length of time a user is in potential visual contact with an ad measurable, according to standardised criteria. ‘Ad Visibility’ gives marketers and publishers the opportunity to learn more about their own online business. With this feature, we are helping our customers better understand their placements - whether they need it for optimising ongoing campaigns or for website layouts and placements.”

Following the first few weeks of field testing the new Ad Visibility feature, Andreas Kueenle, Managing Director of German ad network netpoint media GmbH, can already report a positive result. “The feature opens up entirely new possibilities for us in terms of ad campaign and ad placement optimisation. What’s more, on the basis of our own data, we now feel vindicated with regards to our position in the current intensive discussions regarding ad visibility taking place between all market players. We are therefore very pleased to be able to rely on our long-term partner and ad serving provider ADTECH, who has provided us with the right tools for our work with their usual quick response time and flexibility.”

How it works:
‘Ad Visibility’ can be implemented for all advertising formats that have a fixed placement size. A code incorporated into the banner sends regular signals to the ad server and the intermittent notifications are all handled in the background.

ADTECH will provide reports through Ad Visibility, allowing publishers to proactively understand their sites’ viewability statistics as early on as possible.  The reports then list the number of ad impressions and clicks as well as ad-visibility-specific key indicators: whether the ad was measurable and thus visible, and the average visibility time in seconds. This will help publishers price ads accordingly, before the initiative becomes a standard and is required by the governing bodies, as well as help publishers make site design decisions to optimize their sites based on the percent of viewed impressions.
Neumann concluded: “Early feedback has been extremely positive.”

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media and Gannett. For more information please visit: www.adtech.com

2012/06/22 | ADTECH Launches Video Ads for TV3 Through the Sony Entertainment Network on BRAVIA TVs and Blu-ray Disc™ Players

Dublin, Ireland - 22nd June 2012 –ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has announced that it is delivering video ads for TV3 (Irelands largest independent broadcaster) across its Catch-up IPTV service and other interactive features on Sony BRAVIA TVs and Blu-ray Disc players. TV3 have launched the new advertising service this week.

The ad serving platform, ADTECH IQ, has been customised to deliver video ads through the Sony Entertainment Network. This is the first time that ADTECH will be delivering ads on  Sony devices.

“We’ve been working with TV3 for a number of years now,” commented Erhard Neumann , CEO of ADTECH. “Traditionally, we’ve focused on delivering display ads, but more recently we have been working with them on delivering video ads via IPTV – such a great project. Sony is a world leading technology company and we are delighted to collaborate with them. We’ve worked very closely through our software engineering team in Dublin with both TV3 and Sony to ensure that the ads are delivered correctly. The collaboration has been very effective with great teamwork on all sides and the beta period has gone really well. It’s great to see it go live.”

Commenting on the launch, Jill O’ Brien, Online Commercial Manager for TV3 said:“We are delighted to offer clients a brand new advertising platform on Sony Bravia TV’s. Advertisers can now reach a key ABC1 demographic through pre and mid roll video advertising around all 3player content.”

She continued: “While we were keen to partner with Sony on this platform, enabling ad integration around the content was an integral part of this project so we were excited to work with ADTECH to facilitate that. As a commercial broadcaster, making a return on our investment is key, and this new advertising channel offers our clients an innovative new platform on which to engage with our viewers.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
 
About Sony
Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and networked entertainment business, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam camcorder, “α” (pronounced Alpha) digital SLR camera, Sony Tablet and Walkman MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. For more information on Sony Europe, please visit www.sony-europe.com. For more information on Sony Corporation please visit www.sony.net. “Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.  

2012/06/19 | ADTECH Appoints IAS Media Official Reseller for UAE

Dubai, 19 June 2012. ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced the appointment of IAS Media as official reseller for the United Arab Emirates. As the leader in the region for online marketing and advertising, IAS Media will now have selling rights for ADTECH’s Mobile, Video, Display and Rich Media solutions and will also provide follow-on support.

IAS Media prides itself on offering its clients the best solutions, advice and support for online marketing and sales challenges. They have all the expertise needed to synchronise the various online marketing systems properly and reliably.

Binu Varughese Mathew, Vice President of IAS Media, is extremely pleased about having acquired licence rights to resell the adserver solutions: “We can now offer online publishers, media agencies, online advertisers and online operators a product which covers all kinds of online advertising and is more powerful than the existing products provided by direct competitors. The technology is impressive: Each ad format – from interactive rich media ads to video and mobile - can be managed quickly and easily. Furthermore, it is also possible to connect the adserver to external systems such as existing billing programmes. In short, it’s a very flexible and scalable solution that can work well with the multitude of different ad formats and channels on the market.”

“The UAE region is very important to ADTECH,” said Erhard Neumann , CEO at ADTECH. “Internet usage is high and there is a lot of excitement about the opportunity that advertising can bring to the table. We already have fantastic clients there including T-break media and Motivate Publishing and together with IAS Media, who have lots of expertise in the online advertising and sales field, we look forward to ramping up activities and customer base across this market.”

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

 

About IAS Media
AS Media (Integrated Advertising) is one of the fastest growing Media Marketing Agency in the region. Launched on December 1st, 1991 in UAE as the sole concessionaire of the Times of India (India's largest publishing house). Our roster of media groups today boasts some of the biggest names in Print and Television from around the world. Our business goes beyond just selling media. We also provide solutions to clients that help them acquire better value for their spends. About IAS Media
 
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/06/05 | Fluid data: ADTECH and ADvendio.com Simplify Online Media Processes

…New Interface Deployed to Combine Ad Server and Sales Management Solution…

Ad networks and publishers such as Ringier (Switzerland) and Condé Nast (Germany) can manage their online media campaigns efficiently and without having to change systems.

Dreieich/Hamburg, June 5th, 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, and Advendio.com with its salesforce.com-based sales management solution, have today announced that they are launching an interface to combine their technologies. The interface will simplify the day-to-day business of buying and selling online advertising and help publishers and marketers produce their offerings and process orders with no media breaks, as well as to create campaigns on the ad server.

“The interface between the ad serving environment and a management application ensures that customer, campaign, and order management processes are not interrupted,” explains Bernd Bube, CEO of ADvendio.com. “By integrating these we have managed to consolidate several manual steps.”

Erhard Neumann , CEO at ADTECH, adds: “By connecting our ad server directly to ADvendio.com, we are creating a simple, efficient sales process as required by the most recent OVK (German industry organisation) standard for automatic data transmission, while simultaneously saving a lot of time in campaign booking.”

Publishers can configure campaigns with automatic discount calculation and ad server targeting, directly in ADvendio.com. They can also query inventory levels. Confirmed orders are transmitted directly to ADTECH along with the targeting settings. As soon as the campaign starts, delivery reports are forwarded to the media campaign and can be easily tracked or exported for billing purposes. Everything runs automatically in just a few clicks, and without having to change systems.

Ringier, Switzerland’s largest media corporation , is already benefiting from this workflow. “The many individual, sporadic work steps in our sales process used to make order processing incredibly time-consuming and complex,” explains Christian Glanzmann, Head of Business Development Technology at Ringier AG. “Linking up ADTECH and ADvendio.com and the resulting automation has eliminated many of these steps, and our sales team is now much more efficient. The combination of leading ad serving technology and comprehensive business tool enables us to offer our customers better and faster service.”

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADvendio.com – Business Solution Advertising
ADvendio.com enables publishers and ad networks to manage inventory, customers, campaign, orders and sales in a single application. By linking up with a leading ad server, ADvendio.com has created a lean sales process with consistent data that also encourages productivity and efficiency in online media sales teams. The system, which is built on salesforce.com’s reliable cloud infrastructure, lets you access your business information anywhere, anytime. There are options to install your own individual modifications alongside the standard functionality, and usability is outstanding. This is what makes ADvendio.com a leading CRM, sales, and order application for online advertising. Follow us on Twitter: http://www.twitter.com/advendio
 
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/04/25 | ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal

Dreieich, 25th April 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that its Mobile Software Development Kit (SDK) is the first in Europe to receive IAB seal to be compliant with the IAB MRAID standard.

Just a few weeks ago ADTECH introduced the first mobile SDK in the world that provides integrated support for the MRAID standard and full rich media support. With this latest seal, ADTECH is again breaking new ground in mobile advertising. MRAID defines the behaviour of rich media ads with mobile apps and will help the industry to increase speed of ad delivery, with the goal of saving money during the creation process.

“We are proud that our Mobile SDK is the first in the world to receive the IAB seal to be compliant with IAB‘s MRAID standards. Standards are important, MRAID particularly so, because they enable the interactive opportunities within smartphones to be used effectively,” said Mark Thielen, CTO of ADTECH. “We are convinced that there can only be one standard for the entire global mobile business sector and that is MRAID. The faster we can bring its practical implementation to a close, the better.”

The MRAID standard ensures that interactive mobile rich media ads are displayed free of errors in apps. To achieve this, it defines the communication between the operating systems of mobile devices and tablet PCs using the HTML5 and JavaScript code of the rich media ad. This common denominator significantly simplifies the integration of device functions, such as shaking, rotating, compass functionality, GPS and Click2Calendar, into advertisements. Furthermore, an ad only needs to be booked once in order to distribute it through an adserver to different mobile end devices. 

Details of IAB’s MRAID mobile standards can be found via this link.
 
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2012/03/07 | ADTECH Awarded European Seal of e-Excellence for 2012, Category: Gold

…Awards recognise technology and marketing innovation and excellence…

London, UK – 7th March 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, is delighted to announce that it has been awarded with the European Seal of e-Excellence for 2012 – category: Gold. The Seal is awarded annually (since 2003) by the EMF – The Forum of e-Excellence and its Partner Associations at an Award Ceremony at CeBIT, the European trade show for the ICT industry.

The European Seal of e-Excellence awards recognise ICT and digital media companies worldwide who have an excellent track record in innovative marketing. They are widely known for promoting digital companies who have innovative products and services and excellent marketing practices to promote them. By focusing on the marketing aspects of digital products and services, the European Seal of e-Excellence helps winners promote themselves in the worldwide market.

“We are very pleased to receive this prestigious award,” said Erhard Neumann , CEO at ADTECH. “We are well known for our technology innovations and service excellence – so to be recognised for our marketing efforts too is a huge compliment. Our marketing and technology teams work closely together and provide update releases every quarter. We also work closely with industry organisations (such as the IAB) to identify future developments before they emerge and develop the corresponding technical and creative tools needed to meet market demand.”

Margaretha Mazura, Secretary General of EMF, commented: “2012 is a special year for the Seal: It is its 10th anniversary! The Seal is increasingly gaining recognition and becoming a major focal point for Europe’s most successful digital media companies – we congratulate ADTECH on being awarded the Gold Seal. Their strong focus on technology and marketing excellence has served them well.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com).

2012/02/27 | ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering

…Solution enables full rich media capabilities for mobile applications...

Dreieich, DE – 27. February 2012 – ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced its latest Mobile SDK offering – the first of its kind to be compliant with the IAB’s rich media standard MRAID 2.0*.

Mobile SDKs (software development kit) are a key business driver. They enable companies to extend business and deliver adverts through mobile apps. With ADTECH’s comprehensive ad serving solution, customers can more easily manage display, video and mobile inventory within one tool which enables the saving of time and budget.

All of ADTECH’s ad management features are available for in-app advertising such as inventory management, campaign priorities and frequency. Additional features include optimising the delivery of app specific campaigns through targeting – such as by app name and mobile SDK version. Frequency capping of ads is also available across multiple apps, ensuring that each ad is served only once within a given time period.

New key features:
•       Delivers ads even if the device is offline
•       Simplifies banner creation through MRAID support
•       Easy Rich Media handling across different mobile platforms
•       Caching ads for accelerating rich media content
•       Mediates Inventory through Network Partners
•       Integrated solutions for Mobile Web & Apps, Display and Video

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: “The mobile internet has fast become a popular communication medium and for many users, life can no longer be imagined without it. As the number of mobile internet users increasingly rises, advertising on the mobile web becomes more and more significant. Our ADTECH Mobile SDK opens up an additional sales opportunity by enabling publisher clients to monetize the advertising space in their mobile apps.” 

*Based on IAB Mobile Rich-Media Ad Interface Definitions (MRAID) v.1.0., Final Release October 20, 2011

Media Contact:
Mandy Albers
AOL Corporate Communications
(212) 652-6394
mandy.albers@teamaol.com

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog http://blog.aol.com

2012/02/08 | ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients

Dreieich, 8th February 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced partnerships with six suppliers for mobile mediation. The new partners include: InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The partnerships, which bring together the expertise of ADTECH’s mobile ad server and six leading/global mobile ad optimisation platforms, is expected to help clients all over the world to better manage their mobile ad space, enabling them to increase revenue.

“We are in the business to help our publisher and network clients maximise revenues on their mobile inventory,” said Erhard Neumann, CEO of ADTECH. “By partnering with these mediation networks we give clients the option to increase ad-fill rates and this way to have the capability to increase revenue too.”

ADTECH has developed and launched a new mediation interface within its solution which will provide a direct connection between the adserver and the mobile ad optimisation platforms from InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The interface gives ADTECH clients access to tier 1 brands and advertisers.

“We are excited to extend our partnership with ADTECH, combining their leadership in ad serving with our market-leading Nexage Exchange,” said Ernie Cormier, CEO and president of Nexage.  “This partnership enables us to bring powerful and reliable capabilities to our customers, further differentiate on the basis of the quality and completeness of technology, and bring more liquidity to the market."

"The ADTECH and Smaato alliance enables premium publishers to more efficiently monetize high volume sites with an automated, auction-based sales platform. The complimentary technical strengths of both companies," says Smaato CEO Ragnar Kruse, "and means publishers can build a virtual ad salesforce and sell their inventory more effectively."

ADTECH is constantly working to develop its mobile adserving offering. Only a few weeks ago the company has launched its new Mobile SDK to ease in-app advertising.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com). 

2012/01/25 | ADTECH Implements New IAB OpenRTB Standard

ADTECH supports Real Time Bidding (RTB) business of its publisher and ad network clients.

Dreieich, 25 January 2012
- ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that its ad management solution, ADTECH IQ, now complies with the IAB’s (Interactive Advertising Bureau) OpenRTB standard. In addition, ADTECH is collaborating on these guidelines within the IAB’s working group.

“The OpenRTB standard is the protocol of choice for us,” said Mark Thielen , CTO at ADTECH. “It will ease interaction between our ad serving clients and RTB platforms through our ad server. For us it is a given that we are involved in the development of standards and that we work quickly to implement them into practical applications once they become available.”

He continued: “From our perspective, agreeing common communication guidelines for the entire real time bidding sector is crucial because it makes workflow and procedures more transparent. It eases the exchange of data between all parties involved – from DSPs, SSP and ad servers – and enables effective collaboration.

"OpenRTB standards were created to unlock the growth potential in real-time bidding by providing a more efficient way for buyers and sellers to conduct business in the advertising marketplace," said Patrick Dolan, Executive Vice President and COO, IAB. "We applaud ADTECH IQ for being officially compliant with the standards, and we look forward to their participation in the IAB RTB working group. Their expertise and insights will prove invaluable as we continue to actively develop and promote OpenRTB standards throughout the ecosystem."

Thielen concluded: “Standards are extremely important to ADTECH and the digital media industry as a whole since they ensure effective cooperation of our entire sector and make it more professional. ADTECH, as an international provider, will promote these standards worldwide to take them to the next level towards industry-wide adoption.”

A detailed description of the OpenRTB standard can be found at the following website: http://openrtb.info


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com). 

2011/11/10 | ADTECH Launches Mobile SDK Offering for iOS and Android Platforms

…Solution provides all of the tools needed to integrate ads into apps in addition to established adserving features...

London, UK – 10th November 2011
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced a new mobile software development kit (SDK) for both iOS and Android platforms. The new kit enables publishers and ad networks to integrate ad delivery into their app with ease. It reduces the development expenses for apps and makes in-app advertising a highly economical solution.

The Mobile SDK is fully integrated into ADTECH’s adserver, and contains the following:

• Header files – for an easy integration into custom projects
• Sample application - ready–to-use demo with an integrated ad
• Program library – the actual SDK as one single file
• Documentation - app–developer's guide about the integration process.

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "More recently customers have been talking about, and requesting in-app adverts. This new kit completes our comprehensive mobile offering and enables our technology to meet current and future needs for publishers."

"What’s great for customers is that our mobile offering is fully integrated into our adserving platform (ADTECH IQ), so customers can also enjoy the established features such as sophisticated inventory management, Live monitoring, campaign optimisation features like frequency capping and campaign priorities. All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don’t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio. ADTECH provides targeting by device, manufacturer, carrier and operating system,"Neumann concluded.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 13 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviral and 5min Media), Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.

2011/09/16 | ADTECH to Present New Rich Media Solution and Latest Analytics Product at ad:tech London

London, UK – 16 September 2011 – ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that the company will be using the forthcoming ad:tech London event to present its latest ad serving product, ADTECH Canvas, to its customers. This rich media solution removes traditional barriers in relation to designing, creating and utilising digital advertisements and supports HTML5 and Flash. ADTECH will also be presenting the latest extension to its business intelligence solution ADTECH Analytics, which deals with ad serving data. The focus of this extensive update is the graphical analysis of post-click tracking data and CPA.

“Our rich history of providing robust and scalable ad server solutions along with our new products positions us well for the entire online sector at this trade fair,” explains Erhard Neumann, CEO of ADTECH, adding: “We have been making a significant contribution towards helping our customers to achieve success for many years now by supporting their considerable growth with new tools, high quality support and thought-provoking ideas. The basis for this is provided by our technical know-how, which we have gained over many years, and our presence in all important international markets. We’re really looking forward to welcoming customers and visitors to our stand.”

ADTECH Canvas: Create, collaborate and control
Creative people will use ADTECH Canvas to develop unique rich media advertisements, like the “Rising Stars” of the IAB, but the new solution also simplifies the booking process and delivery of such vivid and colourful campaigns on the web for ad networks and publishers.

“Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails,” said Ed Barnes, VP Rich Media, ADTECH. “To solve this, we built a modern web-based collaboration framework on top of a fully featured rich media product.” Just like all other ADTECH solutions, “ADTECH Canvas” makes the entire workflow, from the initial development to completion of the digital advertisement, simple, slim and fast.

ADTECH Analytics update: Pure data affection at a glance (and click)
Thanks to the significant extension to ADTECH Analytics, the solution now maps even more data than before and also establishes much deeper relationships between data elements. Two separate dashboards, which relate to the Management and AdOps user groups, provide all key figures related to turnover development and campaign delivery at a glance and click.

The “Revenue” dashboard displays the turnover figures for the past 24 months on the screen. To do this, it takes the CPA and post-click tracking data into consideration, in addition to previous key figures such as CPM and CPC.

Booking managers can use the “Masterdata” dashboard to view all key performance indicators, such as ad impressions, clicks, views, the eCPM, and to zoom in on any of the data at any time. Graphs are updated automatically – based on the personal selection.

ADTECH will be introducing its new products at the ad:tech Show in London on the 21st and 22nd September (stand 233).

For press interviews, please contact us by sending an e-mail to Nikki.alvey@theprnetwork.co.uk or calling +44 (0)7973 354 706.
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 13 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
 
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleListand MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviraland 5min Media), Content Solutions and Sponsored Listingsand serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuruand Computer Checkup.

2011/09/08 | ADTECH Interfaces with Microsoft Dynamics

ADTECH launches a new interface to connect with Microsoft Dynamics
 
Dreieich, Germany - 8 September 2011
 - ADTECH, the international provider of ad serving solutions and part of AOL Advertising, has today announced that it has developed and launched a new interface within its solution which will provide a direct connection between the adserver and Microsoft’s CRM tool, Microsoft Dynamics CRM 2011, as well as further automating data flow for online marketing.

The new flexible connection between the adserver and Microsoft Dynamics CRM automates and simplifies the entire process chain of online marketing – from creating orders to delivery and invoicing. “Microsoft Dynamics is the link between our adserver and other enterprise applications in the company,” explains Erhard Neumann, ADTECH CEO. He goes on to say: “At the same time, we are expanding existing sales activities in Microsoft Dynamics CRM 2011 which to date includes print and outdoor advertising, by adding online marketing. It’s multi-channel management all bundled up in one CRM tool.”

ADTECH delivers advertising in any form through its ADTECH IQ adserver. Microsoft Dynamics combines all customer-oriented business processes in offer and sales management into one CRM software tool.
 
Adserver-specific functions such as campaign bookings can be made part of the Microsoft Enterprise process chain based on the customer's needs. The CRM tool gives users in the Microsoft Dynamics CRM 2011 environment access to ADTECH IQ processes that are required to deliver the sold advertising. 
 
The interface also facilitates bi-directional data exchange between the two solutions. ADTECH customers can pass their sales data from Microsoft Dynamics directly to the adserver and vice versa without any media discontinuity. 
 
“The shared interface enhances two powerful technologies,” concludes Neumann “The automated exchange of data offers marketers and publishers the optimal interlinking of sales, ad operations and invoicing.”

In May 2011, AOL announced the launch of The AOL Advertising.com Group. The focus of the Group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The seven businesses that make up this Group are Advertising.com, ADTECH, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 13 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.
 
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleListand MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviraland 5min Media), Content Solutions and Sponsored Listingsand serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuruand Computer Checkup.

2011/04/30 | ADTECH’s Lou Severine Named Head of Global Sales

Seasoned Executive Selected to Further ADTECH’s Growth as a Leading International Supplier of Digital Marketing Solutions

New York—June 30, 2011
— ADTECH, an international provider of ad serving solutions and a division of AOL Advertising.com Group, announced that Lou Severine has been named the company’s new Head of Global Sales. In this role, Severine will lead ADTECH’s sales team in continuing to build its brand within the publisher, agency and advertiser communities, driving ADTECH sales across the globe.

The Head of Global Sales position has been created to further ADTECH’s goals in becoming the top supplier of digital marketing solutions worldwide. ADTECH tapped Severine because of his outstanding contribution to ADTECH’s growth as Vice President of Sales for the Americas and Australia. In this previous position, Severine was responsible for new business development and customer relationship management in North and South America, as well as other international markets.

“I am pleased that Lou will be leading ADTECH’s global sales team,” said Erhard Neumann, CEO of ADTECH. “His contributions to ADTECH’s growth over the past few years have been outstanding and I am confident that he will continue to deliver optimal results in his new role, strengthening ADTECH’s position in existing markets and expanding into new areas.” 

The announcement reflects ADTECH’s overall sales structure reorganization designed to optimize success in specific markets, both internationally and domestically. With Severine as the Head of Global Sales, ADTECH aims to improve speed and flexibility so that it can continue to exceed customer expectations. With a direct communication and reporting line established, all sales team members will report directly to Severine.

“I’m honored to have been selected as ADTECH’s new Head of Global Sales and to be a part of driving ADTECH’s global strategy,” said Lou Severine. “It has been a privilege to work with outstanding sales team members and I look forward to this new challenge with the confidence that I will be leading the best sales teams in the industry.”

Prior to joining AOL, Severine served as Director of Business Development for Microsoft Corporation, where he was responsible for new business efforts for the Advertiser & Publisher Solutions division. Before Microsoft, Severine held management roles at Digital Impact, Whizbang Labs and Covad Communications.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media and Gannett. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

2011/04/19 | Change in Management Board: Erhard Neumann is the New CEO of ADTECH

 

Dreieich, 19. April 2011 – ADTECH AG, international provider of ad serving solutions and subsidiary of AOL Advertising Inc., announced it has a new Chief Executive Officer (CEO). Erhard Neumann will take over worldwide management of ADTECH AG immediately – in addition to his function as Chief Operating Officer (COO) of the company. He will continue to be supported by long-standing Chief Technology Officer Mark Thielen.

Neumann has been COO since 2006 and has in addition been working for the company since 2001. With his nomination as CEO he succeeds Dirk Freytag, who will step down as CEO of the company and will be leaving after a transition period.

“I look forward to seeing ADTECH AG continue to grow with Erhard Neumann at its head. In the last few years, the management board has built up a healthy company and successfully established it as one of the very few German Internet companies in the USA. Consequently, in the name of the Supervisory Board, I would like to thank Dirk Freytag for the work he has done for ADTECH in the last eleven years. Dirk Freytag has made a decisive contribution to the company’s performance and growth. We wish him all the best for his future,” said Ned Brody, Chairman of the Supervisory Board of ADTECH AG and President of AOL’s B2B Group.

The company primarily concentrated on developing from a banner supplier into a technology service provider for the entire online industry under the management of the previous management board. Founded in 1998 in Frankfurt, the company is now represented on five continents. ADTECH employs over 200 employees around the world. The company is wholly owned by AOL Inc. 

Erhard Neumann commented on the changes at the top: “I'm delighted that the Supervisory Board is transferring more responsibility for the company to me. Together with Mark Thielen I will ensure the continuity in the management board that lets our company and technology continue to grow. ADTECH has fantastic employees, for whom customer service always comes first. I’m proud of what we’ve achieved together in recent years and am convinced by the plans and future prospects of the company.”

Biography of Erhard Neumann
COO at ADTECH since 2006
Erhard Neumann has been responsible for the product management, CRM and customer service sectors since 2001.
He was responsible for the current front-end Helios IQ.
Before his work at ADTECH he was involved in management, in particular in product and customer loyalty management in the automotive industry.
In addition, Erhard Neumann has accumulated several years of experience in managing major projects.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH’s integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2011/04/19 | Spil Games Chooses ADTECH for its Ad Server Technology

ADTECH to provide display adserving across Spil Games’ social gaming platform of 130 million monthly visitors.

Dreieich, Germany – 20 June 2011
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced another customer win – the world’s largest social gaming platform*– Spil Games.

With an average of three billion ad impressions and 130 million players each month**, Spil Games is the global online gaming leader.  Established in 2001 in the Netherlands, the company’s vision is to provide free instant-play online games on a global network of targeted social-gaming platforms.  They offer three social-gaming platforms in 19 languages including agame.com, GirlsGoGames.co.uk and games.co.uk.

“ADTECH’s state-of-the-art adserver ensures operational excellence within our fast growing environment,” said Sidney Mock, chief commercial officer of Spil Games.  “The adserver is very flexible and has the capacity to handle our growth using one simple interface.  Another deciding factor, beyond quality and technology, has been to find a partner that is strong on customer support.  ADTECH’s unique combination of local expertise, through Adsolutions, ADTECH partner in the Netherlands, and large capacity made them the obvious choice.”

“Spil Games is an exciting company to work with,” said Erhard Neumann, CEO at ADTECH.  “They recognised the potential for the online gaming market and have capitalised on that insight.  Their local gaming platforms have captured a huge audience and prominent advertisers.  Managing and delivering adverts correctly (and appropriately) all over the globe and accurately predicting inventory space across the site are both key roles in ensuring more business for Spil Games.  We are delighted that they selected us for the role and look forward to making the company an even bigger success.”

In May 2011, AOL announced the launch of The AOL Advertising.com Group. The focus of the Group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The seven businesses that make up this Group are Advertising.com, ADTECH, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.

* according to http://www.insidesocialgames.com/2011/03/18/social-gaming-roundup-japan-spil-games-disney-more/
** according to http://www.spilgames.com


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About Spil Games
Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls (GirlsgoGames.com), teens (Agame.com), and families (Gamesgames.com). These platforms, offered in up to 19 languages, entertain 130 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on the world's leading social networks through its game application, Zapapa, and on mobile devices through browser-based versions of the company’s three social-gaming platforms. For more information, please visit www.spilgames.com.
 
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.

2011/04/12 | ADTECH Canvas Unveiled

 

Industry’s Newest Rich Media Solution Gives Designers Creative Flexibility in a Quick & Easy Tool and Supports HTML5

London, UK – 12th April 2011
– ADTECH, AOL Advertising’s global ad serving platform, has today launched ADTECH Canvas, the latest rich media tool available for digital ad designers. ADTECH Canvas not only allows designers to build unique, creative ads, but facilitates quick and easy execution of interactive online campaigns that grab attention and engage target audiences.

“ADTECH developed Canvas to support the creative potential of designers and help them realise the interactive digital experiences they envision, making it possible to truly relay the personality of the brand,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. “Unlike other rich media products available, ADTECH Canvas breaks down previous confines limiting designers and, like other ADTECH offerings, makes the development-to-execution process easy, streamlined and fast.”

ADTECH Canvas: Create, Collaborate, Control
As a rich media tool, ADTECH Canvas stands apart from others by allowing for greater creativity, collaboration and control. Designers are free to use the tools they are comfortable with to produce exciting, innovative designs without the restrictions of templates and rigid build processes. The only requirement is inclusion of a simple, lightweight component to ensure that the ad behaves and tracks correctly when served live.  ADTECH Canvas supports Flash as well as HTML5.

“In the crowded online digital space, interactive media is imperative to reach and engage target audiences, while at the same time, designers face increasing pressure to design ads that stand-out and capture attention,” said Freytag. “ADTECH understands the industry demands put on designers and the results needed by online advertisers, so we strive to deliver premium tools that make high impact campaigns possible and efficient.”

ADTECH Canvas has a unique collaboration framework, distinguishing it from other rich media tools. It has been designed to allow for seamless, easy collaboration to produce and launch ads more quickly. Through one system designers can upload, configure and test their ad, invite others to edit or view it, request a brand manager's or editorial approval, inform the trafficker that the ad is ready-to-go, and submit it for trafficking. The collaboration doesn’t stop there. Full control and visibility is available throughout the life of the ad so if a change is necessary once it’s live, it can be made, reviewed and changed live with just a couple of clicks. A self-serve version of ADTECH Canvas is currently available for ADTECH IQ customers and will be available later this year for all to use.

“Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails,” said Ed Barnes, VP Rich Media, ADTECH. “To solve this, we built a modern web-based collaboration framework ... on top of a fully featured rich media product. We've been pretty busy!"


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH’s integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2011/04/11 | ADTECH Introduces ADTECH Lite

Launch of ADTECH Lite Extends ADTECH’s Premium Ad Management Technology to Small and Mid-sized Publishers for the First Time for Free

London, UK - 11th April, 2011
− ADTECH, AOL Advertising’s global ad serving platform, announced today a new addition to its suite of ad management offerings, ADTECH Lite. (www.adtechlite.com) With the launch of ADTECH Lite, the industry’s leading global ad management platform is now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow in a global marketplace.

ADTECH lite

“At ADTECH, we understand that every business has unique capabilities, needs and goals, and ADTECH Lite has been designed as a free offering to support growth for businesses of any size,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Product and Technologies. “In offering ADTECH Lite, we are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way.”

ADTECH Lite: The “Lighter” Side of the ADTECH IQ Ad Serving Platform
With ADTECH Lite, small to mid-sized publishers and advertisers serving 50mm impressions or less will now have the opportunity to utilise a premier ad management technology. ADTECH’s core mission is to facilitate optimal efficiency in ad serving and data management processes, and enable the greatest return on digital advertising campaigns. Its integrated and IAB certified ad serving platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH Lite is a trim version of ADTECH’s premium product, offered free-of-charge to publishers and advertisings serving 50mm impressions or less, but with the flexibility for each company to select advanced features of their choice at an additional cost.

ADTECH Lite features an easy-to-use interface, as well as ad management and targeting capabilities, making this market-leading product available to companies that have not previously had the opportunity to benefit from ADTECH technologies. ADTECH developed the offering in response to a market demand for a solution attainable for developing companies.

”ADTECH is driven by its mission to support each customer with the tools and guidance needed to execute high impact campaigns quickly and seamlessly,” said Freytag. “ADTECH Lite is an example of customised, integrated technologies that ADTECH has developed to fit unique needs and demands. We will be demonstrating this solution at the ad:tech San Francisco conference (booth 1609) this week.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH’s integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2011/03/28 | ADTECH announces Tyroo as major Indian client

Tyroo, largest horizontal network* in India, signs with ADTECH for online ad delivery

Mumbai, 28th March 2011
– ADTECH, the international provider of ad serving solutions and part of AOL Advertising, announced today it has signed a deal with India’s largest horizontal network*, Tyroo Media.

Nitin Chowdhary, Business Head, Tyroo Media said “Our cutting edge digital marketing capability provides a unique platform for advertisers & publishers to come together and do business, including players who haven’t participated online before. We serve to both Branding and Performance advertisers and have a reach of almost 20 million unique users over our network of publishers. It is imperative that we align with a technology partner of the stature of ADTECH which will add strength and experience to us.”

“We’re very excited to have Tyroo as a major client for the Indian office,” said Dirk Freytag, CEO of ADTECH. “India is one of the fastest growing online economies in the world and is extremely open to new technologies. This country is making inroads into the data superhighway at breathtaking speed. The result is very high user and delivery figures.”

Freytag continued: “I promoted Michael Sturm (former Adserver Consultant for Austria and Switzerland) to Director international Business Development at the beginning of 2010 in order to drive growth even more and to identify new and emerging territories for ADTECH - capitalising on our unique adserver and service focus. I’m delighted to report that the results are paying off in abundance.”

“We’ve secured five customers in the past month,” added Michael Sturm. “Tyroo is the latest signing and we’re delighted to have them on board. I’m 100 percent committed to continuing the growth for this region throughout 2011 and beyond!”

The team in Mumbai will concentrate on sales, customer service and technical advice initially. Besides Michael Sturm, online pros Deepti Phatak and Anil Gangolli are also on the team. Both have worked in India’s internet industry for more many years.

*according to customer info


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media and Gannett. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites.
 
About Tyroo Media Pvt Ltd
Tyroo Media Pvt. Ltd. (TMPL) is one of the leading ad-network in India with joint venture of Yahoo. Its pay for performance contextual advertising network provides a unique platform for advertisers (who want to reach targeted users) and for publishers (who want to monetize their online inventory) to come together and do business. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Internet because of its vastness has very limited platforms that can take the advertiser’s message to all small and big websites in the most targeted fashion. Tyroo solves this problem by offering compelling solutions to advertisers and publishers.

2011/03/17 | ADTECH Tapped as the Exclusive Ad Serving Partner for Playwire, a New Online Video Platform from Intergi Entertainment

New York, NY – March 17, 2011 -  ADTECH, the international provider of ad serving solutions and part of AOL Advertising, and Intergi Entertainment today announced that ADTECH has signed on as the exclusive ad serving platform for Playwire, Intergi's new online video platform. A new product from the online advertising experts at Intergi, Playwire was specifically designed to make it easier for businesses to monetize video content at a fraction of the cost of comparable solutions.

The seamless integration of ADTECH's leading ad serving technology into Playwire's online video platform significantly reduces the technical complexity associated with monetizing online video. As a result, Playwire is proving to be significantly easier to use than other leading online video platforms based on initial feedback from early adopters.

'ADTECH supports Playwire's mission to make online video advertising accessible to more businesses and is pleased to play a unique role as its exclusive ad serving partner,' said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. 'We look forward to our continued collaboration as we further enhance the quality of our shared customer experience.'

Intergi Entertainment is the premier global gaming site representation company and brings more than a decade of online video advertising expertise to the market for online video platforms with Playwire. With a number of leading, high-profile clients in the gaming world, the team at Intergi has seen first hand how hard it is for clients to monetize video content with the established platforms. Recognizing an opportunity to reach the underserved, longer tail of the market, Playwire was built from the ground up to reduce the barriers to entry for business of all sizes.

'Intergi is in the business of bringing online content publishers and relevant advertisers together so we've witnessed for years the challenges our clients have to overcome to monetize online video content,' said Jayson Dubin, CEO of Intergi Entertainment. 'This partnership with ADTECH is a critical element of our strategy to simplify online video advertising so more businesses can benefit.'

ADTECH press contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355
diedre.ayers@corp.aol.com

About Intergi Entertainment
Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. In 2001, Intergi launched Playwire to make online video advertising simple for web publishers of all sizes. For more information, visit http://www.intergi.com and http://www.playwire.com.
 
About ADTECH
ADTECH is an international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

2011/02/23 | ADTECH says “Shalom”

Ad server provider enjoys international growth and expands into Israel

Dreieich, Germany - 23rd February 2011
– ADTECH, the international provider of ad serving solutions and part of AOL Advertising, has today announced that it is opening a new office in Israel. With today’s announcement, the number of countries around the world where customers work with ADTECH increases to 44.

“Israel is a market with huge online potential - Internet use is even more common here than in Central Europe. The result is very high user and delivery rates,” says ADTECH CEO Dirk Freytag. “The companies we are already talking to there are equally forward-looking and as such we have already signed up the top-10 ad network Artivision www.arti-vision.com/media  and publisher Port2Port http://www.port2port.co.il.

The team in Ramat Gan will concentrate on sales, customer service and technical advice initially. Michael Sturm, who is in charge of the entire Asian market, will act as the country lead. “The online business in Israel requires a great deal of local know-how, so we have carefully prepared our route to market. I am delighted to be playing an active role in the launch,” says Sturm.

Online pros Ursula Mergui and Shlomi Laufer are also on the team. Both have worked in Israel’s internet industry for more than ten years.

ADTECH offers support on location in the local language.

Photos are available for download:
Dirk Freytag, CEO
Michael Sturm, Director International Business Development


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media and Gannett. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites.

2011/02/03 | ADTECH Makes EUR 10,000 Charity Donation in Place of Christmas Gifts for Customers

Customers and partners from all over the world voted on how the funds should be used

London, 3rd February 2011
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that it has made a donation of EUR 10,000 to customer-voted charities rather than investing in traditional Christmas gifts and their dispatch.  The board of directors of Dreieich-based ADTECH AG last December decided to give the earmarked sum to good causes. 

Donation

Customers and partners of ADTECH on all five continents had until mid-January the opportunity to vote on the intended use and were able to choose between the World Wide Fund for Nature (WWF), One Laptop per Child and Doctors without borders/Médecins Sans Frontières.

"The three projects stand for values that ADTECH foster and take very seriously.  I'm talking about sustainability, humanity and the love of innovation," explained Dirk Freytag, CEO at ADTECH AG.  "With our donation we want to give something back to the world and society in which we live and work.” 

The outcome of the vote found the majority of customers opted for donations to Médecins Sans Frontières. They will receive 4,276 € to help them continue providing medical assistance in international trouble spots.

Just under a third of all participants spoke out in favour of conserving our planet's environment and the responsible use of natural resources and 3,179 € has already been transferred to the WWF. Finally, around 20 percent of the participant considered the initiative “One Laptop per Child” to be very close to their hearts. The organisation will be receiving 2,545 € with which to purchase further computers.

"We would like to thank everyone for the considerable interest in the fund-raising appeal and the positive feedback," added Dirk Freytag.  "It feels great to be able to help and give something back.  We hope to encourage other companies to follow a similar route, set an example and make donations to these well-deserved and much needed causes."


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media and Gannett. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. 

2010/09/09 | Global Ad Server Provider ADTECH to Launch New Integrated Order Management System

…New solutions for video and mobile advertising will also be on show…

London, UK – 9th September 2010
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that it will be launching the latest addition to its ad server family with pride at this year’s ad:tech London digital media exhibition (21st & 22nd September at Olympia, Stand 236). “ADTECH Orders” supports ad networks and publishers throughout the entire pre-sales process. ADTECH will also be presenting its greatly simplified video booking system and a new mobile targeting technology.

More digitalisation instead of manual data entry
With “ADTECH Orders”, the ad server is now also involved in the initial sale of advertising space. The integrated order management system and the ad server exchange information in real time about reservations, bookings and discounts. “This direct forwarding of data without any system breaks or manual intervention is the kind of efficiency that is expected from the digital sector”, summarises Dirk Freytag, CEO of ADTECH. “In the digital industry, we are still entering far too much information manually. Our new product is therefore an important step towards fully integrated, end-to-end work processes.”

Video bookings will become much simpler
ADTECH’s solution for the strongly growing video market pushes consistently simple handling of video advertising, such as is usual in the display area. “Video has become a mass market, which needs professional ad serving solutions such as our ADTECH Video technology. Rising campaign figures mean efficiency is crucial.  We define efficiency as ease of use, open interfaces and the integration of display and video campaigns”, explains Freytag. In this way, the ADTECH ad server brings together a campaign’s display and video impressions within a single reporting system.

Mobile targeting and iPads
ADTECH is also introducing some extended features in mobile targeting. “ADTECH Mobile” offers differentiated targeting options for carriers/network operators, manufacturers and device types, in order to specifically address the target groups of Vodafone customers, Nokia buyers or iPad users.

In addition to iPad targeting, which has been available since June 2010, ADTECH will be highlighting an iPad Application. This serves to monitor important ad serving key figures, such as campaign delivery performance and the sales development of tablet computers, in real time.

Ad servers are exciting
Dirk Freytag summarised by adding: “With these new product extensions, ADTECH is taking a major step forward in the ongoing development of our company. It will see us change from a simple ad serving company to a comprehensive solutions provider for digital advertisements. Our new products are aimed at increasing efficiency across the whole ad serving workflow as well as neighbouring processes and business areas.”

ADTECH will introduce its new products in Europe at the ad:tech Show in London (stand 236).


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites.

2010/07/21 | IPC Media Renews Online Advertising Delivery and Support Contracts with ADTECH

London, UK – 21st July 2010 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that leading consumer magazine publisher, IPC Media, has renewed its contract with the organisation. ADTECH will continue to provide IPC Media with online advertising delivery and support across the company’s hugely successful portfolio of websites – which reach out collectively to over 20 million online users per month.

Initially used by the IPC Inspire division alone, the company expanded its use of ADTECH across the rest of the business in 2007. Since then the company has developed its online offering and targeting capabilities significantly with ADTECH playing a key role in delivering ad campaigns.

“As we develop our market-leading portfolio of digital properties, the technology platform that underpins our service and offering is clearly very important. The renewed contract is demonstrative of our satisfaction with ADTECH and covers technology use, services and support“, said Harry Harcus, Director of Digital Advertising Operations, IPC Media.

“As we continue to develop our online advertising offering, we will work with ADTECH to ensure that our platform continues to meet the high level of performance expected by clients,” Harcus concluded.

Ken Parnham, Managing Director, ADTECH UK & Ireland said:  “The ad serving market is very competitive and it’s important to not only provide the functionality required both now and in the future, but also to develop supportive relationships with clients. IPC Media is a leader in its field and together we work to maximise the benefits our solutions have to offer. It’s a win-win situation all round.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/07/21 | ADTECH Selects Medialets as Rich Media Partner for Mobile Ad Applications

Medialets enables ADTECH publishers with rich media mobile ad formats through the Medialets Enrich program.

New York, NY – July 21, 2010
- Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps, has today announced that ADTECH, the international provider of ad serving solutions and part of AOL Advertising has selected Medialets' mobile in-app rich media ad solution. ADTECH will integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH's clients access to Medialets’ high-impact, cross-platform mobile rich media ad formats.

“Partnering with ADTECH is another step in our effort to make mobile rich media ad formats more widely available to the brands and agencies that are increasingly seeking the most effective means of reaching mobile consumers," says Medialets CEO Eric Litman. “ADTECH serves a broad audience of more 150 billion ads and 800 million unique users, and gives advertisers greater access to our highly engaging mobile rich media formats.”

As the only cross-platform, cross ad network rich media solution built explicitly for mobile, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today's generation of smartphones. Medialets' high-impact rich media ad formats empower publisher partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers can run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and access a unified set of reports from which to measure campaign success.

"Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers' media spend," said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets' highly engaging formats very quickly."

ADTECH's integrated ad server solution enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH's digital ad server solution.

Contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355
diedre.ayers@corp.aol.com

About Medialets
Medialets is the most widely deployed rich media advertising and analytics solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. The New York Times, The Washington Post, NPR, Variety, Pandora are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets EnrichTM. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.
 
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.  

2010/06/23 | ADTECH Survey: FIFA World Cup Impacts Web Reach

Online publishers forced to explain declines in web traffic find excuse: it is all football's fault!

London, UK – 23rd June 2010
- ADTECH, the international provider of adserving solutions, and part of AOL Advertising, has today revealed in a survey that traffic figures for English websites are dropping by up to 20 percent during the countries fixtures in the FIFA World Cup tournament. ADTECH analysed the delivery performance of its adservers on selected English websites during the first two games.

Banner figures underline the fact that English football viewers still prefer to cheer their teams through matches in front of their televisions or at public viewings than across the Internet. It is expected that traffic will drop further during today’s game and intensify if the English team continues in the tournament. When other national squads chase the ball, traffic figures among English websites drop by less than expected.

For Ken Parnahm, UK & Ireland Country Manager, ADTECH, the numbers lead to only one conclusion: “Websites have hardly benefited at all from the actual games, in contrast to gains they saw from reporting before and after the matches when they were able to score points with the fast availability of online information.”

Even an hour before the whistle kicked off English matches, visitor numbers to websites dropped by ten per cent. Once the ball got rolling, the ADTECH adservers recorded just 80 percent of their usual ad impressions. For the today’s game against Slovenia, Parnham is expecting a decline in delivery performance of up to 30 percent, similar to the delivery experience during the 2008 European Championships in Austria and Switzerland.

As soon as the English matches are over, delivery performance for banner ads rises by up to ten per cent above normal traffic for the time of day during the first 60 minutes after the final whistle.
 


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/06/16 | ADTECH Targets the Apple iPad


London, UK - 16th June 2010 - ADTECH, the international provider of ad serving solutions, and part of AOL Advertising, has today announced support for delivering online advertising across the new iPad from Apple. Available immediately ADTECH will now help its publisher, agency and ad network customers to specifically target iPad owners on the web.

“iPad owners have a high technical affinity and are a sophisticated target group,” says ADTECH CEO Dirk Freytag. He lists the rejection of flash by Apple devices as yet another reason for the concise identification of iPad users: “Much of the content available on the net is flash based, consequently it is an advantage for our customers if they use the targeting to deliver only flash free ads to iPads,” explains Freytag. More and more display ads now contain flash elements. The iPad targeting solution by ADTECH warrants that agencies, ad networks and publishers can now count on the receipt of their advertising messages by the user and on the proper presentation of the ads.
 
iPads are identified through the browser ID. To allow users to access the Internet, Apple has preinstalled an extra version of its Safari browser on the device. When they book campaigns, advertisers can now choose the iPhone, xBox, Playstation as well as the iPad as a browser. ADTECH customers have the option to book advertising specifically for the iPad on the adserver.

“Our iPad targeting is browser recognition based. We are also working on other options to identify mobile devices, so that they can be reached by advertising,” concludes Freytag, giving users a preview of things to come in the next few months.

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/05/17 | ADTECH Makes Sweet Music with we7


London, UK – 17 May 2010 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that we7, the UK-based ad-funded free music streaming service and integrated download store, has selected its ad server solution to deliver targeted ads to music listeners. ADTECH will replace we7’s existing solution from Atlas.

Co-founded by ex-Genesis front man and digital pioneer Peter Gabriel in 2007, we7 has pioneered new techniques and ideas in technology and business models and has grown its user base by 400% year on year since inception. The service has over four million licensed tracks to stream and download from all four major labels and hundreds of independents.  It attracts 3 million unique users per month – 1.5 million to the main site and the rest through a widget network. *

“We’ve just (end of April 2010) achieved our first month of advertising covering the cost of music streams, three years after launching – it is a huge milestone for us and shows that advertising can support legal online music streaming services. Our site is 100 percent funded through advertising so partnering with a company who can support our unique business model – now and moving forwards is absolutely critical to us,” said Gareth Reakes, Chief Technology Officer, we7.

He continued: “We needed an ad server which could integrate with our ‘MediaGraft’ engine - which enables us to ‘graft’ adverts to the beginning of each song visitors listen to. It also creates new, targeted, advertising inventory which links the emotional power of music, creative short audio adverts and digital display ads (such as MPUs) together in such a way that digital effectiveness measurements increase significantly. The result is powerful promotional messages for advertisers, ‘paid-for’ free music and payments for music rights owners.”

“The solution from ADTECH is fantastic - it works well with MediaGraft and feeds directly into our music player, telling it what to do in terms of which audio ads to retrieve and which creative type to deliver,” said Gareth Reakes. “It’s certainly not straightforward display ad delivery – there are multiple assets/creative formats to manage such as multiple images, audio, video etc. What’s great is that ADTECH’s solution not only describes what should be shown and heard, but also specifies how it should behave too.  Many ad server companies just can’t do this type of templating; they only provide plain texting which isn’t good enough for us.”

He continued: “We went live at beginning of April and migration has gone very smoothly. The team at ADTECH demonstrated a high level of technical competence which helped us to move swiftly and the interface is very intuitive so we were able to get up and running ourselves in no time at all. The documentation was supportive and has made creating new templates – really important to us - very easy.

Above all, the targeting functionality in ADTECH is superb and supports our business model of providing visitors with relevant, personal and local ads. By listening acutely we fully understand what users are listening to which makes it easier to feedback to advertisers. As we grow we’ll start to do more clever things with the ad server and eventually, alongside our MediaGraft engine, we’ll also enable visitors to choose the type and style of ads that are attached to their music choices so the ads are increasingly relevant.”

“Consumer habits are changing - and we7 now gives advertisers a unique way to get personal and intimate with people who are willing to hear their messages,” said Ken Parnham, Managing Director, ADTECH UK and Ireland.

*according to we7, April 2010
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/04/19 | Global Launch for ADTECH’s Analytics Solution

New York - 19th April 2010 - ADTECH, AOL Advertising’s global ad serving solution provider has launched its proprietary, advanced ADTECH Analytics solution. This new product offering provides publishers, advertisers, agencies and ad networks with detailed insight into the performance of ad campaigns, beyond those typically found in standard ad measurement tools.

Dirk Freytag, CEO of ADTECH, explains the impetus behind the creation of the Analytics product: "The need for information and customized reporting for online advertising has risen dramatically in recent months. ADTECH is one of the first providers worldwide to launch an analysis product.  It demonstrates the transformation of our technology from an ad server to an advanced business intelligence tool."

During a six-month test phase, ADTECH collaborated with six customers, globally. The international ad network, Hi-Media, was one of the first ADTECH customers to have the chance to extensively test the new product. Frank Erdmann, International Head of Ad Operations, talks about Hi-Media’s experience with the product: “The ADTECH Analytics solution provides us with new options for measurement and reporting. The graphic representations, models etc., enable us to gain more insight into our existing data. Subsequently we are able to significantly increase the efficiency of our daily ad operations.”

Freytag comments: “We’ve invested heavily in this solution to make sure that we got it right – the result is an intelligent analysis tool which looks beyond the results of a single online ad campaign and shows detailed reports, views and long-term trends. It’s exactly what our customers and the market is asking for.” 

ADTECH Analytics marks the launch of a suite of such products for ADTECH.  Erhard Neumann, Product Director at ADTECH, looks ahead to the future:  "Our next step will be to offer simulations and forecasts.  The effectiveness of digital campaigns can be easily assessed and decisions on the level of Cost per Transactions (CPTs) can be played through, based on alternative scenarios. We’re moving past the original image of an ad serving provider. The feedback from our trade show appearances and test customers is very good. They appreciate that we are giving them new ways to learn more from their data.”

Contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355
diedre.ayers@corp.aol.com

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/04/06 | World’s Largest Skill Gaming Site Chooses ADTECH

King.com upgrades ad serving delivery

London, UK – 6th April 2010 –
ADTECH, a leading provider of ad serving technology and part of Aol Advertising, has today scored yet another important client win – the world’s largest skill gaming web site – King.com.  King.com will replace its incumbent technology OpenX, with ADTECH’s digital ad server solution.

Since 2003, King.com’s mission has been to produce the highest quality and most enjoyable casual games on the market. They attract approx. 25 million unique users each month. Visitors can either play for free courtesy of advertisers or play each other for winnings in tournaments, where skill determines the outcome, and the winners take home cash prizes. The community allows players to connect with their friends and play challenges.

“Revenue generated from online advertising sales stands for a sizable and growing portion of our revenue,” said Alex Norstrom, VP Advertising Sales & Games Acquisitions, King.com. “Managing the delivery and reporting of campaign success is something we take very seriously. As more and more advertisers are choosing King.com to communicate with our female audience our ad operations has grown in size and complexity. The need to upgrade to a robust solution has been key to support us in taking our ad serving and campaign delivery to the next level.”

He continued: “We researched several solutions in the market and ADTECH came out on top. There were a few specific requirements like managing traffic sources separately and carrying out custom placements, which we needed for our site and they accommodated us with those. I’m confident that the ADTECH support team will continue to serve us well.”

“King.com is an exciting company to work with.  The extreme growth they’ve enjoyed has meant that they have had to evolve to keep up with demand and we’re delighted to help them with that.” said Ken Parnham, UK & Ireland Country Manager, ADTECH.  “They are already using the reporting tools to their advantage – showing advertisers just how well campaigns are going and we expect to further assist them with our new analytics tool over the next few months.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of Aol Inc.
 
About Aol
Aol Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. Aol’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. Aol is focused on attracting and engaging consumers and providing valuable online advertising services on both Aol’s owned and operated properties and third-party websites. In addition, Aol operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for Aol’s consumer offerings.

2010/03/18 | ADTECH Implements New IAB Video Standards

ADTECH delivers video ads in compliance with the latest Video Ad Serving Template (VAST) 2.0 standards.

London, UK – 18th March 2010 - ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of VAST is to manage, target and report on online video advertising running via a third-party ad server, as is currently being done for banner advertising. ADTECH implemented the VAST 1.0 into its technology in early October 2008. Now that the update to VAST 2.0 is complete, ADTECH’s ad servers support both standards.

ADTECH CEO Dirk Freytag emphasises his company’s standardisation efforts: “For us it is a given that we are involved in the development of standards and that we expeditiously implement them into practical applications once they become available. Video ads already make up over five percent of the ads we deliver globally. We are closing more and more accounts whose video ad impression volume is growing, in keeping with the industry.” He adds: “In this growth market, standards are the best foundation to generate trust, transparency and more technical choices.”

The IAB published the expanded video standards under the name VAST 2.0 in the United States at the end of 2009. This was preceded by several months of discussion of the standards by leading technology providers, such as ADTECH. In the past three months, ADTECH’s video product team has worked hard to adapt the communication and data exchange between ad servers and video players to meet the new standards. ADTECH’s clients are using players such as the Brightcove 3, JW players, flow players and Ooyala.

A detailed description of the VAST standard can be downloaded from the IAB website (www.iab.net).


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/02/04 | Global Sales Launch for ADTECH’s Analytics Solution

London, UK – 4th February 2010 - ADTECH, the international adserving solution provider, is today starting the global launch of its proprietary advanced Analytics solution which will provide agencies, publishers and ad networks with detailed insight into the performance of campaigns, placed ads and banner sizes.

Dirk Freytag, CEO of ADTECH, sums up the sales prospects for the new product: "The need for information and customised reporting for online advertising has risen dramatically in recent months. ADTECH is one of the first providers worldwide to have an analysis product ready for launch.  At the same time, it demonstrates the transformation of our technology from a simple adserver to an advanced business intelligence tool."

During the now-completed six-month test phase, ADTECH collaborated with six international customers. German ad network Hi-Media Deutschland was one of the first ADTECH customers to have the chance to extensively test the new product. Frank Erdmann, International Head of Ad Operations summarises his test experiences: “The ADTECH Analytics solution provides us with new options for measurement and reporting.  The graphic representations, models etc., enable us to gain more insight into our existing data.  Subsequently we are able to significantly increase the efficiency of our daily ad operations.”

Freytag continued: “We’ve invested heavily in this solution to make sure that we got it right – the result is a market leading analysis tool which looks beyond the results of a single online ad campaign and shows detailed reports, views and long-term trends. It’s exactly what our customers and the market is crying out for.”

ADTECH Analytics marks the launch of a separate suite of analytics products for adservers at ADTECH.  Erhard Neumann, product director at ADTECH, looks ahead to the future of Analytics:  "Our next step will be to offer simulations and forecasts.  Marketing effectiveness can be checked with a few clicks or decisions on the level of CPTs can be played through based on alternative scenarios. This has very little in common with the original image of an adserving provider. The feedback from our trade show appearance and test customers is very good. The tenor is always 'make more from all the data'!"

Pictures available for download:

http://www.adtech.com/data/15/ADTECH-Analytics_Press-Image-1.jpg
http://www.adtech.com/data/15/ADTECH-Analytics_Press-Image-2.jpg
http://www.adtech.com/data/15/ADTECH-Analytics_Press-Image-3.jpg


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/01/20 | ADTECH Earns Media Rating Council Ad Serving Accreditation

New York, NY - January 20, 2010 - ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.

MRC accreditation involves an audit of ad serving systems to assure they’re compliant with both the MRC Minimum Standards for Media Ratings Research, and applicable IAB Guidelines. ADTECH was judged as in compliance with MRC’s criteria, as well as the IAB’s Display Ad Impression Guidelines and the IAB’s Broadband Video Ad Impression Guidelines.

"This seal confirms ADTECH's quality performance in the delivery and reporting of digital advertising," says CEO Dirk Freytag. "Only those systems that deliver banners in compliance with MRC and IAB standards receive accreditation. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade."

MRC Executive Director and CEO George Ivie stated, “ADTECH’s commitment to the MRC accreditation process is a sign of its commitment to quality measurement, and we’re very pleased that ADTECH is now among the industry leaders who have the distinction of achieving MRC accreditation.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/01/12 | ADTECH Opens New Data Centre in Amsterdam Strengthening its Ad Delivery Infrastructure

High speed Internet connections enable ADTECH to deliver online advertising campaigns and data even faster

Dreieich  – 12th January 2010
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced the opening of a new data centre in Amsterdam.

“With a high-speed connection from the new data centre to the Dutch Internet exchange point AMS-IX, ADTECH is able to carry out much faster speed and transfer rates in data traffic,” said Dirk Freytag, CEO at ADTECH.  “Put simply it means that our adservers will be able to analyse banner enquiries within milliseconds and then send the appropriate ad back to the user's browser.  Campaigns that have just been booked go live within seconds and the live monitor in the adserver's user interface displays real-time delivery figures.”

Freytag continued: “With Europe's largest Internet junction located in Amsterdam, ADTECH is (with this new data centre) ensuring that it stays up to date with growth requirements and customer traffic needs – for both now and in the future.  Our business development is running extremely well and the opening of the new centre is important for our long-term growth.  Forward-looking investments are indispensable.”

The new data centre in Amsterdam supplements ADTECH’s existing global delivery structure with a data centre at the DE-CIX in Frankfurt am Main.  There is an additional system on the US east coast of Virginia, and one on the west coast in California as well.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/01/11 | ADTECH Expands Sales Team for Austria and Switzerland

Sales expert Michael Sturm joins the team as Adserver Consultant

Dreieich - 11th January 2010
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced the strategic appointment of Michael Sturm as Adserver Consultant for Austria and Switzerland.  Sturm will be based in Austria and his responsibilities include increasing ADTECH’s brand awareness and sales, developing new business and managing existing customer relationships in Austria and Switzerland such as Krone.at and the Swiss publishers NZZ and Ringier.  The 42-year old has over twelve years of experience in online and marketing sales activities.

“My previous employer, EasyAd, used online advertising solutions from ADTECH so I had gotten to know the company and the fantastic team who supported us really well,” said Michael Sturm.  “After many years as a customer, I am now part of the company myself and I look forward to the many challenges that lie ahead.”

Sturm moved to ADTECH from easyAd where as Chief Sales Officer he was responsible for sales development and worldwide expansion.  Before that, Sturm held executive positions at adRom Media, a provider of Permission-Based-Marketing in Austria and Tradebutler.

Dirk Freytag, CEO at ADTECH, praised his new employee: “Michael possesses solid local market knowledge and a comprehensive technical background.  We need this combination to continue to expand our presence in Austria and Switzerland.  With this intensified commitment, we will successfully continue our clear growth curve and offer existing customers an even better service.” 

A photo is available for download: Michael Sturm


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2010/01/07 | Survey Unveils a Four Percent Drop in Market Share for Microsoft Browsers Across Europe

Firefox sees a three percent gain and Chrome grabs three percent of the market

London, UK  – 7th January 2010
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today issued the findings from its latest research into browser trends across Europe. The findings indicate Microsoft's overall browser share fell from 67 to 63 percent within the past six months.  Microsoft's IE 8.x saw an increase to 18 percent from one percent.  IE 7.x market share decreased to 36 percent from 50 percent.

Dirk Freytag, CEO at ADTECH comments: “After its release in March 2009, IE 8 has seen stable growth.  However older Microsoft browsers like IE 7 and IE 6 still continue to be popular.  The market share for the older Microsoft browsers will change slowly – just like we’ve seen in previous years.”

Firefox has increased its browser market share in Europe to 26 from 23 percent in the last six months, according to ADTECH's quarterly survey.  Chrome had taken three percent of the European browser market. iPhones make up for 0.3 percent of European browser usage.

Microsoft browsers continue to lead overall, with 72 percent of UK ad impressions generated through IE 8, 7 and 6.  This marks a significant difference to pan-European numbers.  Growth of IE 8 is stronger in the UK (27 percent in the 4th quarter) than in other European countries like Germany (only 16 percent); the same applies to Google’s Chrome.

“Our research indicates that we will see a new top performer from the Microsoft fold,” continues Freytag.  “We are expecting significant changes in the browser market over the next few months and predict that the majority of UK IE users will switch to the latest version - IE 8 - within the year. Its success is unstoppable as we believe Microsoft browsers have established themselves as an integral part of business IT.”

Methodology:
The figures are being released from a recent Web survey conducted by ADTECH, based on the analysis of some 165 billion banner queries on their own ad servers in Europe in Q4 2009.
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. Browser distribution can vary according to Web site, day of the week and time of day.  ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.

Market shares in Europe for 2009 (shown in percent):

Graphical viewclick here...

Browser q1 q2 q3 q4
Firefox 3

23

23.6

24.8

25.6

IE 7

50.4

45.7

41.4

36.4

IE 8

1.1

8.2

12.2

17.6

IE 6

16.2

12.9

11.3

9.6

Apple

2.6

2.8

2.9

3.6

Chrome

1

1.7

1.9

2.8

Opera

1.4

1.6

1.4

1.7

Firefox 2

2

1.4

1.1

0.9

iPhone

0.2

0.2

0.2

0.3

Firefox 1

0.3

0.3

0.2

0.2

Mozilla

1.1

1.2

1.2

0.7


Browser distribution for selected countries in Q4 2009 (shown in percent):
 

 

Browser Europe DE UK NL FR DK FI
Firefox 3

25.6

37.7

17.9

12.5

25.4

12.5

39.1

IE 7

36.4

26.2

33.1

35

29.3

41.6

24

IE 8

17.6

16.1

27.2

37

19.7

29

16.2

IE 6

9.6

10.3

11.9

7.9

12.4

7.2

8.5

Apple

3.6

2.6

3.4

3.3

4.6

4.5

4.3

Chrome

2.8

1.7

3.6

2.7

3.3

3.3

2.7

Opera

1.7

2.1

0.9

0.3

0.7

0.6

2.8

Firefox 2

0.9

1.4

0.8

0.5

1.4

0.3

1.2

iPhone

0.3

0.2

0.4

0.2

0.2

0.4

0.2

Firefox 1

0.2

0.3

0.1

0.1

0.2

0

0.2

Mozilla

0.7

0.6

0.2

0.1

0.5

0.2

0.2


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
 
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. 

2009/12/02 | Irish Times Limited Completes Ad Serving Migration to ADTECH

ADTECH’s solution selected for tight, efficient inventory management across all business groups

London, UK – 12 February 2009.
ADTECH today announced that the Irish Times Limited has completed the roll out and migration of its ad serving requirements to ADTECH across all business units and companies.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

All of the Irish Times Group websites, including the flagship irishtimes.com, now use ADTECH to deliver online advertising.  This includes Ireland.com – a new, free, Irish web site offering users access to a huge range of web content.  Described as "Ireland's homepage," Ireland.com brings the best of the Irish web together in one place.

ADTECH is also providing ad serving support for Electric Media, an advertising sales company which works exclusively with successful Irish websites such as irishracing.com, entertainment.ie and Myhome.ie.

“Having published The Irish Times for 15 years on the Internet, we have always been focused on the importance of the Internet channel.  The past four years has seen significant growth in the digital properties of the group, and we are always focused on creating efficiencies across our digital investments,” said Lynne Henderson, Digital Development and Marketing Manager, The Irish Times.

Henderson continued: “The centralisation of our digital advertising sales and delivery function has resulted in cost efficiency, reliability, flexibility and above all consistency across all web sites, and ADTECH has been a critical part in achieving this.”

“With efficient reporting and tight inventory management, we are confident that the group sites can deliver what our advertisers want.  We can also be confident that we have a provider who listens to our feedback, acts upon it, and that the technology is able to support our competitive advantage,” adds Maire Lee-Geary, Operations Director, Electric Media Sales.

Kit Desai, Country Manager for ADTECH UK & Ireland adds: “We’re delighted to be working with such a prestigious and established group.  The Irish Times Limited has an enviable reach and influence.  By moving to an advertising-led business, they are demonstrating a key understanding of what readers want and where the market is going.  It’s a great move and we’re pleased to be a part of it.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform for reserved placements. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 174 million unique users in Europe, and is one of the industry's largest digital advertising platforms . Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.

2009/11/25 | Leading Music and Lifestyle Title, Hot Press, Favours ADTECH for Multimedia Ad Delivery

Dublin, Ireland – 25 November 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that leading Irish music and lifestyle publication, Hot Press, has replaced its OpenX ad server technology with its ad server solution. ADTECH will now serve all online display advertisements across the publications website www.hotpress.ie.

Since 1977 Hot Press has consistently rattled the cages of Irish society and broken exciting new ground in contemporary journalism. With an abiding commitment to music at its core, it remains the essential guide to rock, pop, dance and all the best in contemporary music, both nationally and internationally. But Hot Press is also about more than music and covers current affairs, cinema, sport, humour, books, fashion, politics and lifestyle. The publications website is an integral part of the publication and attracts over 2 million page impressions per month.

“Hot Press is renowned for its high quality editorial content and we can’t give it all away on the website for free.  We opted to go down the advertising and in part subscription-only access route,” said Duan Stokes, Publishing Director, Hot Press.  “As the website grows and increases in traffic, so too does our requirements of it.  Historically we’ve used OpenX – Unix based freeware to serve adverts across the site but managing it was taking up a lot of time internally.  We needed an ad server that was based on industry standards and could accommodate client needs and expectations – such as greater stability and increased confidence in ad delivery.”

He continued: “We conducted some industry research to find the best providers available and ADTECH was recommended by several sources.  I’m delighted to say that after a short implementation phase we were up and running – delivering more ads – far more effectively than before.  The reporting is also very transparent and flexible, and the speed of inventory management has made a huge difference to our ad business.

The team at ADTECH worked really hard to accommodate our requirements and we’re really pleased with the outcome.  Equally exciting is the next phase of development which will be using pre-roll video ads on the website,” Stokes concluded.

Ken Parnham, Country Manager for ADTECH UK & Ireland added:  “Hot Press has earned its good reputation through solid, high quality journalism. These principles have been applied to the website content as well, but the site also gives visitors access to new music to investigate, pop video interviews with a host of Irish and international artists to view, competitions, message boards, etc.  The ad content and its delivery have to match that content in terms of high quality and relevance to the reader.  We’re delighted that Hot Press selected our solution and support, and we look forward to working with them as the site continues to develop.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. AOL LLC is a wholly owned subsidiary of Time Warner Inc.

2009/11/24 | Suhela Gremmel at the Helm of ADTECH’s International CRM Team

 

London, UK – 24 November 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced the promotion of Suhela Gremmel to the newly created position of Head of Global CRM (Customer Relationship Management).  With a team of 20 CRMs, Ms. Gremmel will oversee support for ADTECH’s ad server customers in all core European markets as well as in the United States, Canada, Australia and Asia Pacific region.

In addition to her new role, Ms. Gremmel will continue to maintain personal contacts with customers, render domestic and international project consulting services and support key accounts in their transition to ADTECH’s ad server solution.  Ms. Gremmel and her team will also provide assistance for process and revenue optimisation projects and for other market participants such as agencies or technical service providers.

"We are pleased to have appointed Suhela Gremmel to this position, as she is a true expert in the field,” said Dirk Freytag, CEO of ADTECH.  “She will be responsible for the rendering of concept, project progression and planning related services to our existing customers. She has been working for our company for many years and consequently she has learned the ad serving business from the ground up.  She is extremely familiar with the technology, customers and especially the market.”

Freytag continued: “We are always looking for new talent as well as opportunities to promote and reward our staff.  Ms. Gremmel has consistently performed well for our business and she will safeguard the high standards we set for our customer services team.  Aside from this promotion we plan to add staff to all departments – customer service agents, product developers and sales professionals to keep on track growth-wise.   In the eyes of ADTECH, it is the combination of innovative technology, consistent customer orientation, local presence and personal contacts that is the key to a successful position in the market.”

After completing her studies in 2001 Ms. Gremmel started her career in ADTECH’s customer service team.  In 2005, she switched from ADTECH headquarters in Germany to the office in London for 18 months, during which time she was promoted to department manager.  In 2007, the industry expert moved on to the ADTECH CRM team and headed up ADTECH’s Munich office.

A photo with print resolution (300 dpi) is available for download: Suhela Gremmel.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. AOL LLC is a wholly owned subsidiary of Time Warner Inc.

2009/10/22 | Teachers.TV Gets Top Marks for Advertising Delivery

The Digital and Online Service Gets Accountable and Improves Ad Revenue Through Reporting

London, UK – 22 October 2009
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that Teachers TV, a unique government funded digital TV and online service for the education workforce, has selected its ad server solution to deliver all online display advertisements across the site and feed ads into the professional development video resources as well.

Teachers TV is funded by the Department for Children, Schools and Families (DCSF) but is operated by an independent media consortium, Education Digital.  It is editorially independent of government (a requirement of the 2003 Communications Act and Ofcom) but remains accountable for the public money it receives.  Teachers TV has to uphold the editorial independence of the channel ensuring it delivers value for money and hits its targets to meet the needs of the people who work in schools.  Its key focus is to support professional development enabling skills improvement, practice development, and connecting with others in the field.

“As a partly government funded business we have a responsibility to try to reduce the financial burden we place on them and we achieve that through advertising,” says Stacey Adcook, Commercial Operations Manager, Teachers TV.  “We broadcast for free on digital satellite, digital cable, Freesat, Freeview and iTunes U as well as through our web site so our advertising model has to be efficient and flexible.” 

She continued: “We fully recognised that our in-house solution for serving ads across the web site was insufficient and we weren’t able to provide advertisers with the level of reporting that they needed.  For example when we served video ads we would have to pull off lines of code and physically count up the number of times it had been viewed, a painful process. To increase revenue, we needed a much higher level of sophistication.

After a lot of research we found ADTECH – a provider who understood our business and worked with us to provide a simple, low cost solution that could grow as we did.  The solution was up and running surprisingly quickly and so were we using it.  It was in fact only after we’d started using Helios IQ that we realised how much we had been missing out on – we just didn’t have the capabilities we now had at our fingertips.  The reporting is superb as you can see the whole inventory and it’s helped Mongoose, our sales house, enormously.  It’s gone from strength to strength and we love being able to set campaigns up in advance with automatic starts as it has improved our workflow and enabled us to plan ahead.  The solution is also really flexible and we’re not only using it for display ads, but also to plug into our own hosted videos through an API to track online sponsorship campaigns which is fantastic.

We’re now in a much better position to serve our advertisers and they recognise this. With a newly launched web site which features an intelligent search engine and a large video player it’s an exciting time for us.  Soon we’ll also be launching new ad spaces, increasing our inventory and the technology will enable us to track that success.  It will help us to target particular user groups and overall increase our ability to hit our targets,” Adcook concluded.

Ken Parnham, Country Manager for ADTECH UK & Ireland added:  “Teachers TV provides an invaluable learning resource to the education sector.  Generating revenue through advertising is very important to them but advertisers are very savvy and fully expect detailed and transparent reports on campaign success.  We’re delighted that they recognised our technology solution as the best solution for their business and very much look forward to seeing their business grow as a result.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc.

2009/09/21 | ADTECH Analytics Signals the Way Forward for Ad Serving at ad:tech London

Analytics solution for adserver data achieves a good reception within the market and is set for launch at ad:tech London

London, UK – 21 September, 2009
– ADTECH, the international provider of adserving platforms has today announced that it will launch its ADTECH Analytics suite, a business intelligence solution for adserver data, at the forthcoming ad:tech London event (21st & 22nd September at Olympia, Stand 240). Its basis is ad serving information over the previous two years.  It helps ad networks, publishers and agencies to analyse their ad delivery and sales development comprehensively and to pinpoint potential for improvements. Supplier and performance data is easily ordered to show relationships on various levels.

Industry insiders agree that this kind of analytics solution for ad delivery not only helps companies to stay competitive in economically turbulent times, but also gives customers the opportunity to learn more about their own online business.  „ADTECH Analytics allows an in-depth view of data and a huge variety of uses, says Daniel Saal, Director Campaign Management of netpoint media. This is aided by data visualisation, interactivity and ad hoc analysis.

Output ranging from ad impression deliveries, click-rate development, sales and CPT, all the way through to advertising traffic, shows where improvements can be made in the marketing mix.  The same applies to agencies’ media planning.  In a second step, customers can compare current sales, supplier figures or conversion rates with earlier periods.

The intensive test phase for the analytics solution from ADTECH is approaching its end.  “The huge excitement that has greeted our analytics solution shows us that our concept is the right path to take and that we have addressed the right theme at the right time”, says Dirk Freytag, CEO of ADTECH.  “The market is hungry for data and we refine it with our analytics solution.  I fully expect to be talking at great length with the many industry experts and visitors at ad:tech London.”

ADTECH Analytics marks the launch of a separate suite of analytics products for adservers at ADTECH. Further applications will follow in the coming months.

ADTECH will present its analytics product at the ad:tech Show in London, Stand 240.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution which enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc.

2009/09/08 | First Advertising Gets Creative with ADTECH

Strong digital agency network now in place to deliver rich media ad campaigns

London, UK – 8th September 2009
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that First Advertising, a 100 percent Irish-owned advertising agency and a member of the BBN Global Network (one of the world’s leading independent agency networks), has selected ADTECH’s Agency ad serving platform to deliver online display and video ads.

With a strong track record of delivering effective, value driven advertising solutions across all media both online and in traditional media, First Advertising is focused on promoting the highest professional and creative standards in the production of advertising.

“The core of any advertising campaign has to be the creative concept,” said Matt Penlington, Studio Manager, First Advertising.  “We have a long track record of delivering creative advertising solutions for a wide range of clients, but we recognised the need to assert more control over the upload and delivery of our digital ads.  Traditionally we would design the creative but then hand it over to a third party to upload and deliver our online campaigns.  This however proved challenging and it would take nearly 24 hours to make a change (if needed) and the process became cumbersome – especially if we needed to pull an ad quickly or take a new direction.  The level of reporting provided was also light on detail.  Given this, we made the decision to set up our own agency network so that we could assert control over the process.”

He continued: “ADTECH came highly recommended to us and the technology solution meant that we could control, administer, customise and track our own creative, it's fantastic! The upload is also really quick and if we need to we can chop and change campaigns within 10 minutes.  The reporting features are detailed and we can drill down further to greater depths to gain insight into campaign success.  We’ve effectively beefed up our digital offering which has already resulted in an increase in business.”

Ken Parnham, Country Manager for ADTECH UK & Ireland concluded: “The online display and video advertising market will continue to grow in Ireland throughout 2009 and beyond as agencies and publishers recognise the significant cost savings that can be achieved through online advertising compared with more traditional channels (TV, radio, print etc).  First Advertising is well placed to produce and deliver creative display and video ad campaigns with controlled, transparent and measurable processes in place.  By using rich media to stream higher quality flash adverts we expect they’ll produce many successful ad campaigns.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution which enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-Media, Gannett and Fox Networks. ADTECH UK is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.
 
About First Advertising
First Advertising is a 100% Irish owned advertising agency based in Dublin with a wide portfolio of clients. The agency has a strong track record of delivering effective, value driven advertising solutions across all media both online and in traditional media. Founded in 1993, First Advertising has grown consistently offering top quality service to a wide range of clients. The agency has won a number of awards and ranks in the top agencies within Ireland for both press and radio expenditure. The agency is a member of the BBN Global Network, one of the world’s leading independent agency networks. Founded in 1987, BBN today unites more than 1050 branding and communication specialists in more than 24 agencies around the world and gives First Advertising strong international back-up for its clients. First Advertising is a member of the Institute of Advertising Practitioners in Ireland. IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media.

2009/09/03 | ADTECH to Provide Multimedia Ad Serving for Olive Media

London, UK – 3rd September 2009 − ADTECH today announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.

“Having our technology selected by one of Canada’s leaders in the online advertising market shows ADTECH’s authority in the online advertising space,” said Dirk Freytag, CEO of ADTECH. “ADTECH’s multimedia ad serving capabilities and technologies will enable Olive Media to integrate digital advertising into its Netsuite product by offering a consistent user interface with an integrated platform of display, mobile and video advertisements.”

“ADTECH’s modern and flexible platform brings increased efficiency and scalability to our business,” said Phil Connell, Director of Operations and Corporate Strategy for Olive Media. “Offered in combination with a knowledgeable Canadian-based support group, ADTECH demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market.”

ADTECH is committed to providing ad serving technology to the Canadian market with dedicated staff headquartered in Toronto and partnerships with leading online properties including The Weather Network, MétéoMédia and now Olive Media.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution which enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc.
 
About Olive Media
Olive Media is a leader in the online advertising market in Canada and has the ability to reach over 14 million unique Canadian visitors monthly* on a variety of top-tier sites. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including NYTimes.com, People.com, readersdigest.ca, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv. Olive Brand Response, an Olive Media product, offers advertisers the opportunity to run performance-related campaigns on over 2000 Canadian and U.S. websites. Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and a company owned by the same group as Gesca Ltd, a newspaper and websites publishing subsidiary of Power Corporation of Canada. *Custom Olive Media report, based on comScore Media Metrix Audience Duplication report (July 2009)

2009/09/01 | Biggest TV Listing Site, TVGuide.co.uk, Gives ADTECH Top Billing

ADTECH to serve all display adverts

London, UK – 1st September 2009
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that TVGuide.co.uk has chosen its ad serving solution to deliver all display advertising across the influential and popular site.

Run and managed by the ecommerce and online marketing agency Imano, the site has 1.8 million unique users and 13 million page impressions per month.* Four years on from its launch it is now the biggest TV listing site in the UK.*

“Over a decade ago we had a dream that everyone would search and watch TV online, so we registered the domain name TVGuide.co.uk. Ten years later this vision has become a reality and TVGuide.co.uk has flourished as the UK's favourite Interactive Programming Guide,” said Chetan Damani, Director at TVGuide.co.uk. “What is unique about the site is that it was developed with both advertisers and the target audience in mind so the design, format and layout please both parties.”

Damani continued: “Our existing ad sales and serving was carried out by a third party but we took the decision to bring both back in-house to improve efficiencies and to manage trafficking across the site ourselves. We had several recommendations on which ad server to choose but we all agreed that ADTECH was the most robust option and also the easiest to pick up and learn for trafficking purposes. The user interface made a lot of sense to us and it was really fast and easy to set up a campaign – on a different product it took 20 minutes and on ADTECH just five. These things make a huge difference when you’re dealing with multiple campaigns. The inventory was also very accurate which is critical for forecasting purposes so that we can predict available advertising space.Finally I’d like to add that the customer service and support we received during migration was exceptional.”

Ken Parnham, Country Manager for ADTECH UK & Ireland concluded: “TVGuide.co.uk recognised the potential for the online TV market and have capitalised on that insight. The site has captured a huge audience and prominent advertisers through its well balanced content. Launching and managing adverts correctly (and appropriately) and accurately predicting inventory space across the site are both key roles in ensuring more business for TVGuide.co.uk. We are delighted that they selected us for the role and look forward to making the site an even bigger success.”

* Internal TVGuide.co.uk data


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2009/08/26 | ADTECH Grows Internationally and Expands into Australia

Former Microsoft Specialist Christopher Cowan Takes the Helm at the New Sydney Offices

London, UK – 26th August 2009
– ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that it is in the process of opening offices in Sydney, Australia. With the new office ADTECH plans to replicate its achievements in Europe and in the United States.

ADTECH’s adserver solution is well known on the fifth continent. Existing customers in Britain and the United States, such as Bebo, have offices in Australia. Based on its service policies, a dedicated ADTECH employee provides personal services on location.  At its new location, ADTECH offers not only services to existing customers, but also its standard spectrum of sales, services and support for serving display, video and mobile ads.

Online professional Christopher Cowan will be at the helm of ADTECH’s new offices in Sydney. Cowan has won acclaim as Australia’s online advertising market expert. He has been working in the industry for a total of twelve years – among others for Australian adserving provider Facilitate Digital. Most recently he gained entrepreneurial fame as the rich media specialist at Microsoft‘s Atlas-Adserver. “ADTECH has such a great opportunity in this market and it is very exciting to be directly involved with the launch,” comments Cowan, who is looking forward to the challenge.

ADTECH already has offices in all European core markets as well as in the United States and Canada, and is represented by local resellers in South Africa, Pakistan and Thailand.
 
ADTECH’s CEO Dirk Freytag said: “The introduction of ADTECH in Australia is another step toward our goal of offering ADTECH’s solutions to advertisers around the globe. We’re pleased to open our Sydney office in such an important market.” 

A photo with print resolution (300 dpi) is available for download: Christopher Cowan.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH AG
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

2009/08/05 | ADTECH Launches New Analytics Solution for Ad Servers

London, UK – 5th August, 2009 – ADTECH, the international provider of ad-serving platforms, announced the launch of ADTECH Analytics, a new analytics solution that provides detailed insights into the performance of ad campaigns, ad placements and banner sizes, and records and simulates sales trends.  The new solution is aimed at agencies, publishers and ad networks and is integrated in the user interface of ADTECH’s existing ad-serving platform.

Dirk Freytag, CEO of ADTECH comments:  "This is a leading-edge solution and something that the online ad industry has long been asking for.  We can now thoroughly analyse all ad-server data that are crucial for maximising the effectiveness of ads, relate them to sales trends and feed them back into the system in the form of suggested improvements. In contrast to existing reporting products, which only consider individual parameters, ADTECH Analytics links the figures together and places them in correlation to one another.”

What this means for…
• Agencies - ADTECH Analytics can provide agencies with the ability to analyse the performance of campaigns so that advertising partners can achieve the best results and click rates.
• Ad networks – It can provide ad networks the ability to track the delivery of ad impressions, as well as the level of usage of the advertising space throughout their network and the performance of each individual website in the portfolio.  In addition, data analysis allows agencies to optimise campaign management and conversion rates.
• Ad networks and publishers – ADTECH Analytics can highlight any unused potential in the range of marketing services.

Application at all levels of business
ADTECH Analytics helps bring greater transparency to the banner-ad business by providing insights into the agency and marketing activities of the previous 24 months with just a few clicks of a button. This lets management monitor the overall objective and sales figures and detect at a glance problem situations or undesirable trends and their causes, as well as any increases in revenue.

ADTECH Analytics marks the start of a new ADTECH product suite. The ad-serving provider will integrate the data analysis findings into simulated delivery and sales trends, as well as in optimisation tools through a feedback channel.  In addition, the optimisation function will aid booking recommendations for future campaign planning, while helping sales teams with media sales proposals.

Freytag adds:  "We see ADTECH Analytics as the start of a new era in which the ad server will develop from a banner ad supplier to become the lynchpin of online marketing.  Profitability analyses for marketing networks are the starting point for the way we see ourselves as service providers for the industry.  We are delighted to be able to open up new doors with our product."

ADTECH Analytics is being launched in Europe at dmexco in Cologne and at the September ad:tech show in London.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution which enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

2009/07/29 | Dirk Freytag to continue as CEO of ADTECH

London, UK – 29th Jule 2009 - ADTECH AG has today announced that its Supervisory Board has extended the contract of the Chief Executive Officer, Dirk Freytag.  ADTECH AG, a leading provider of ad serving technology, is an independently operated unit of AOL Advertising.

With Dirk Freytag at the helm, the adserving platform has successfully completed global expansion plans over the last four years and has consistently increased revenue.  Under his leadership and guidance ADTECH weathered the ‘credit crunch’ crisis in 2008, and achieved strong double digit revenue growth.  The first quarter of 2009 has also seen strong growth in earnings.  The decision to extend his tenure ensures continuity at the top of the company, and the Board of Management, executives and employees can continue the global course of growth and innovation set in motion by Freytag.

Since taking up his post as CEO in 2005, Freytag has overseen the growth and development of the company's adserver solution as it spread across all five continents.

Following the company's acquisition by AOL in May 2007, Freytag moved offices from Frankfurt to New York early in 2008 to provide impetus for business in the United States.  A frequent commuter between the continents, and a popular media figure, he is a well respected and first-rate expert in the new media and online marketing fields.

Freytag joined ADTECH in 2000 during the hot 'new economy' phase as Vice President Communications.  He previously worked for Bull AG in charge of internal and external communications.  His many years of professional experience in press and PR were gathered at big names including German Railways and Berentzen AG.

A photo with print resolution (300 dpi) is available for download: Dirk Freytag.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH AG
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables web publishers, networks, agencies and advertisers to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like BSkyB, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL.
 
About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

2009/07/13 | ADTECH Names Lou Severine Head of U.S. Sales

Former Director of Sales at Microsoft Advertising to Lead ADTECH US

New York, NY – July 13, 2009
– ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities since its introduction and will continue to lead ADTECH’s global operations.

ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s digital advertising business. As a well-established ad server provider in Europe, the Middle East and Africa, ADTECH expanded its business to the U.S. in mid-2007 and has already been successful in attracting a blue chip client base.

“With eight years of experience in the digital marketing world and a total of 18 years in sales management and customer service, Lou knows what the U.S. market wants and needs from an ad server, and we’re pleased that he recognizes our technology as the best out there,” said Freytag. “We’ve done a great job at making in-roads and a solid footprint in the U.S. in a short time, and we are now recognized as a major player. Our solution and technical support, coupled with backing from AOL, means that we can provide arguably the most comprehensive digital advertising package on the market. Lou is here to grow our presence even further and we’re delighted to have him leading the team.”

“I’m joining ADTECH at a really exciting time in the online advertising world,” said Severine. “Dirk’s done a phenomenal job getting the business off the ground in the U.S. and we have fantastic customers on board including Tremor Media, Gannett, The Weather Network and MétéoMédia. With established teams on the East Coast and now on the West Coast, we’re well equipped to give publishers and agencies a first class service. I’m looking forward to taking the business to the next level and expanding our reach and influence in the U.S.”

Prior to working at Microsoft Advertising, formerly Accipiter Solutions and aQuantive, Inc., Severine held relevant positions at Digital Impact, the provider of online direct marketing enterprise solutions as regional vice president of sales of its eastern region.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH AG
ADTECH is a leading international supplier of digital marketing solutions and AOL's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.

2009/06/18 | Top Irish Recruitment Company, saongroup.com, Appoints ADTECH to Serve Online Advertising

Industry recognised software gives confidence in data accuracy

London, UK – 18th June 2009 –
ADTECH has today announced that one of the fastest growing online recruitment companies in the world, saongroup.com, has chosen it’s ad server solution to deliver online advertising campaigns across its job sites globally.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s digital advertising business.

With offices in 17 countries across four continents, saongroup.com is headquartered in Dublin and employs more the 1,000 people across the globe.  It offers a local, regionalised approach to recruitment and has been extremely successful to date attracting huge traffic numbers to its websites.  Key sites include Irishjobs.ie – the number one recruitment website in the Republic of Ireland with over 963,000 visits to the website and 11 million page impressions per month.  Another important and well established site is Jobs.ie - an Irish recruitment advertising website that specialises in the single job advertising market. This site attracts over 9 million page impressions per month also.

Jane Lorigan, Managing Director Ireland at SAON Group comments: “Our business has expanded rapidly over the past few years but so too has the market.  Advertising models have matured and it is a more accepted part of life now.  We’ve established trust with users so they readily accept adverts as an integral part of our sites.  Advertising is a key part of our business strategy and getting delivery right, is critical for campaign success.”

She continued: “Initially we used our own ad server software which was good but it required lots of internal development and the IT department were spending a lot of time managing it.  Given this, we made the decision to outsource the ad serving to an external provider  We wanted a solution which would work for the whole team – something everyone could use.  After doing research and talking to other companies, ADTECH’s name came up time and time again.  We went on to do some trials and found the software easy to use, the customer service very good and above all the technology was the newest software out there so no legacy issues to inherit that other products might have had.

The ADTECH team came over, set everything up and off we went!  Their software is very intuitive so it did a lot of the work for us.  Any queries we’ve raised have been answered really fast and its not been the painful process I anticipated.  In terms of our ad sales, we have  outsourced a portion of this again, but the providers work closely with ADTECH and are able to log in and use their ad serving software as well – making the most of the great reporting features which help to demonstrate campaign success.  As an industry recognised solution its given us a great level of comfort about the accuracy of our data and that, is invaluable.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes:  “With significant traffic to multiple websites across the globe, managing and evaluating the success of online advertising campaigns can be challenging.  We’re absolutely delighted that saongroup.com came to us for assistance.  ADTECH ad serving is a powerful yet simple to use solution and will make it easier for them to feedback to advertisers on results and hopefully strengthen their business and commercial relationships even further.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About SAON Group
Saongroup.com is one of the fastest growing online recruitment companies in the world with operations in Ireland, the UK, Europe, the USA, China, India, Dubai, South Africa, the Caribbean and now Central America. The group also includes Candidate Manager, a leading global provider of recruitment management software and www.JumpToJobs.co.ukk. a leading UK aggregator site. Saongroup.com experienced 73% growth in Revenues last year and Saongroup.com websites are visited by in excess of 10m people worldwide every month.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of AOL LLC.

2009/06/04 | RAWRIP Makes Sweet Music with ADTECH

…Cutting edge new music site signs ADTECH to support its
ad-funded business model…

 
London, UK – 4th June 2009 – ADTECH has today announced that one of the most innovative new music companies in the market, RAWRIP, has chosen its ad server solution to deliver online advertising campaigns across its site: www.RAWRIP.com. ADTECH, a leading provider of ad serving technology, is an independently operated unit of Platform-A , AOL’s digital advertising business.

Launched to the industry in mid-2008, RAWRIP is a new music-centric social network making history as the first to give artists and labels 100 per cent royalties earned from every downloaded song.  Using RAWRIP.com, artists can also sell their songs through portable stores (widgets) that allow them to earn 100 per cent from sales on websites including MySpace, Facebook, personal web sites and blogs. In addition to pay-as-you-go downloads, fans can stream full length music for free, create, manage and share concert calendars, photos, reviews, playlists, and explore new music through a proprietary search engine called ‘The Rippler’.

The site is based on a multiple revenue streams model including: advertisement, merchandise, tickets, and value added subscriptions.  Following the industry launch in 2008, RAWRIP is now focusing on getting ready for a public launch in summer of 2009.  ADTECH has been brought on board to manage and support the ad-funded part of the business model by delivering display advertising.  

“Our site is young but growing fast,” said Vartan Sarkissian, Founder of RAWRIP.  “Within a week of the industry launch we had 76,000 unique users (internal customer data) and have had over 270,000 (internal customer data) songs streamed.  To sustain high growth levels and to support our business model we needed to implement a strong, easy-to-use ad server to deliver display advertising.  We carried out some research and narrowed it down to five companies, but ADTECH really stood out.  The technology along with the pricing and terms were excellent.  They completely understood our business model and culturally it was a great fit. We love what we do and ADTECH had the same ethos.”

He continued: “The remote management and flexibility within the ADTECH solution were also great and accommodated our requirements – it does everything we need and more.  As the site grows and we launch other portals which are currently in production in China, Russia and India, we’ll look to ADTECH to seamlessly integrate video and mobile ads at selected locations – where our users will accept it.  Advertising is very important to us and ADTECH will help us to achieve a maximum return for our clients.”

“RAWRIP is at the cutting edge of the music industry,” said Kit Desai, Country Manager for ADTECH UK & Ireland concludes:  “Aiming to be one of the most accessible and comprehensive archives of music from independent, major and unsigned artists is no small task, but they’ve got the drive, passion and business model to make it work.  We’re excited to be a part of that success.”
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 178 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.. *Source: comScore Media Metrix, March 2009
 
About RAWRIP
Founded in 2006 by Vartan Sarkissian, RAWRIP.com is a music centric social network making history as the first to give artists and labels100% royalties earned from every downloaded song. The site employs 30 people, both full and part time, working across research and development, marketing, label relations and technology. The site is privately funded and has representation in the US and UK.

2009/05/21 | Global Radio, the UK’s Largest Commercial Radio Broadcaster, Signs with ADTECH for Online Ad Delivery

Atlas replaced with ad serving technology from ADTECH

London, UK – 21 May 2009
– ADTECH has today announced that Global Radio, the UK’s premier radio company, has replaced its existing ad server technology (Atlas) with ADTECH’s own solution.

ADTECH will now serve all online advertising (display and audio files) for the nine commercial radio branded websites. ADTECH, a leading provider of ad serving technology, is part of AOL’s digital advertising business, Platform-A.

Based in London's Leicester Square with stations and hubs in over 60 locations across the UK, Global Radio is the UK’s largest commercial radio broadcaster. It boasts the number 1, 2 and 3 commercial radio brands in the UK, with Heart, Classic FM and Galaxy respectively.  With over 18 million listeners, Global Radio has a strategy in place to increase its online audience.

“We aim to engage brands across all interactive platforms and our online audience is a key part of that. Our websites are an integral part of our content offering and they allow our users to have a richer experience online where they can listen live, listen again, download podcasts, watch videos and find out more about their favourites artists and DJ’s etc. It’s an area we’re continuing to develop and improve for our advertisers,” said Paul Sigaloff, Sales Director, Global Interactive.

He continued: “As a commercial radio business, online advertising is very important to us and we need to provide listeners with relevant and interactive campaigns to get the desired outcome for advertisers. At the same time we need to be able to measure success and provide a good level of reporting – the solution from ADTECH enables us to do exactly that. Their platform is very easy to use and the support team have really impressed us already.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “This is a major win for ADTECH. Global Radio have an incredible market reach and this is a fantastic opportunity for us to help them have an even better relationship with their audience and to make their advertising business a big success.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 178 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk. *Source: comScore Media Metrix, March 2009
 
About Global Radio
Global Radio is now the largest commercial radio group in the UK and one of the largest in Europe. The company owns a large number of leading radio brands including national station Classic FM as well as the Heart and Galaxy networks, 95.8 Capital FM, LBC, the Hit Music network and XFM. The company is led by Founder and Group CEO, Ashley Tabor, CEO, Stephen Miron, Director of Broadcasting, Richard Park and chaired by Charles Allen. www.thisisglobal.com

2009/04/29 | ADTECH Extends Management Board Agreement with Erhard Neumann

Ad server provider contracts its Chief Operating Officer for the next term of office

Dreieich, Germany – 29 April 2009.
ADTECH’s supervisory board has confirmed Erhard Neumann’s position on the management board and as Chief Operating Officer (COO) and has extended his management board agreement.  Neumann has been a member of the management board of the international ad server provider since October 2006 and oversees the operational business.

The contract extension is a sign of continuity and a confirmation of the direction of ADTECH, the supervisory board emphasised.  Just a few weeks previous, the company also announced that it had extended the contract with Mark Thielen, management board member and Chief Technology Officer (CTO).

“I’m delighted about the extension of the commitment and see it as recognition for the past two years’ performance,” said Erhard Neumann as he gave thanks for the mark of confidence shown.  “There is still a lot of work in front of us and huge challenges in the field of product development and service quality. Something I’m looking forward to taking on very much.”

Dirk Freytag, CEO of ADTECH AG, is pleased that the continuity in management has been safeguarded.  “I welcome Erhard Neumann’s contract extension.  In product technology, he accomplishes excellent work.  With our ad serving technology for display, video and mobile we provide the market with a range of tools to administer online advertising in a transparent, manageable and accountable manner.  We want to keep on track and to continue to serve our customers well.”

Erhard Neumann came to ADTECH in 2001 and his responsibilities include product management and customer care.  The technology provider has been able to extend its well-established ad serving technology for display ads with solutions in video and mobile fields under his charge.

Prior to joining ADTECH, Neumann was employed in executive positions, in particular in product and customer loyalty management for the car industry.

A photo in print quality (300 dpi) is also available for download: Erhard Neumann.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 120 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business, reaches more than 174 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.
*Source: comScore Media Metrix, February 2009

2009/04/16 | Publishing Legend The Spectator Chooses ADTECH for Online Display and Video Advertising Support

Ad sales brought in-house and ADTECH ad serving used to improve ad delivery across the award-winning and highly influential web site

London, UK – 16 April 2009. ADTECH has today announced that The Spectator, the oldest continuously published magazine in the English language, has chosen its ad server solution to serve all online (display and video) advertising.   ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

Established in 1828, The Spectator's taste for controversy is undiminished. There is no party line to which writers are bound - originality of thought and elegance of expression are the sole editorial constraints.  The result, week after week, is that the best British journalists, critics, authors and cartoonists turn out their best work, to produce an extraordinarily wide-ranging title.

The online site Spectator.co.uk, has grown significantly over the past seven years and receives 2.2 million page impressions and 350,000 unique users per month.  It‘s a bloggers paradise with new entries, on a variety of thought provoking subjects, added on an almost hourly basis.  One of the blogs – “Coffee House” was also voted the Number 1 media blog in 2008 by readers of more than 60 UK political blogs and the readers of Total Politics Magazine).  Special occasions call for special measures and the site also carries live blogs on Budgets, elections and other national & global events, giving users up to the minute information.

“Our readers are very sophisticated and highly accomplished business professionals,” said Ben Greenish, Managing Director, Press Holdings Media Group.  “With an average net worth of £1 million, an average income of £70,000 and 1 in 3 on the Board, own the company or are partners in the company, we have to tailor both the hard copy and website to reflect this level of sophistication.”

He continued: “Online advertising plays a key role across the website and delivering the right ads to the right person is critical.  We decided to bring the sales house in-house so that we could be in charge of our own destiny – to learn more about our advertisers and readers.  ADTECH was recommended to us and to be honest, we liked what we saw from the outset.  The Helios IQ solution was easy to use and the functionality covered everything we needed for display and video advertising and more.  Additionally the sales and support/technical teams were fantastic so we were able to get clever quite quickly.

The training and support from ADTECH is also second to none and we’ve made good use of it!  They hold Open Days too which have also proved helpful – there’s always something extra we can learn.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “The Spectator is managing its online presence as carefully as its long running and established print magazine – this will pay dividends in the long run as more people turn to the web for editorial content.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 120 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business, reaches more than 174 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk. *Source: comScore Media Metrix, February 2009

2009/04/08 | Adsolutions reseller of ADTECH’s ad management solution

 

Powerful ad management system makes online marketing faster, cheaper and more conveniently organized.

Amsterdam, NL - 8 Apri 2009.
Online marketing- and advertising specialist Adsolutions has acquired the rights of ADTECH’s ad management system.  With this, Adsolutions has become the official reseller for it in the Netherlands. ADTECH  is a powerful ad management system for online publishers, agencies and advertisers; serving more than 100 billion online impressions a month worldwide and is used by leading media companies.  By deploying ADTECH’s solution smartly, companies can easily manage their complete online marketing or sales process faster, more efficiently and more conveniently. This ensures thousands of Euros in cost savings.  Adsolutions will receive reselling rights for the Netherlands from ADTECH, a technology provider operating worldwide, which is a part of Platform A / AOL Time Warner. Adsolutions offers Dutch clients support with using the ADTECH solution.

Michel Burgerhof, director of Adsolutions, is extremely pleased about having acquired the licence rights to resell the ad management system: “Adsolutions makes online marketing & sales cheaper and more successful. As the reseller for the ADTECH solution, we can now offer online publishers, media agencies, online advertisers and online operators a product which is better and cheaper than the existing products provided by direct competitors. The technology is impressive. Each and every step in online marketing or in the sales process can now be managed quickly and easily. Putting anything up online, from a campaign to the latest report, in just a few simple steps. Furthermore, it is also possible to connect to external systems such as existing billing programs.  In today’s economic times, in which the margins are under great pressure, ADTECHs solution is a very welcome option which will save online publishers, agencies and advertisers a lot of money.”

Dirk Freytag, CEO of ADTECH, has great confidence in the co-operation with Adsolutions: “Adsolutions is an innovative partner with a lot of expertise on the online advertising and sales field. By co-operating with Adsolutions, we will really start working on capturing the Dutch market.”

Adsolutions would like to offer its clients the best (product) solutions, complete advice and the right support for online marketing and sales challenges. The available Adsolutions software systems make online marketing and the online sales processes simpler, more transparent and significantly cheaper. Furthermore, they have all the expertise needed to synchronise the various systems properly and reliably.

Michel Burgerhof: “Clients are becoming increasingly aware of the possibilities of online marketing and online sales and they are also achieving better results. However, when it comes to choosing good systems and tools, they lack a guide who will take them by the hand, give them advice and simultaneously offer them the best technological solutions. In the maze of all those providers of such systems and tools, Adsolutions can function as this guide”.


ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About Adsolutions
Adsolutions is the specialist regarding the technologies behind online marketing, sales and advertising. Against competitive rates, Adsolutions offers online media agencies, publishers, advertisers and operator’s advice, powerful and high-quality systems and support in order to make online marketing & sales faster, more efficient, more convenient, more transparent and cheaper. This makes a higher profit possible immediately. Adsolutions is the official reseller of ADTECH Helios and Backbone CRM-Ordermanagement suite in the Netherlands, and it is also the preferred supplier of Microsoft Atlas, amongst other things. Recent commissioners are AdRemedy, Expatica, Lost Boys, Media Embassy, Memo2, Simpel Telecom, Spil Games, Voetbal International and Web Ads.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 120 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.

2009/04/01 | Survey Unveils a Softer Start for Internet Explorer (IE) 8

ADTECH finds a market share of just one per cent for the latest IE
IE 8 is used much more extensively in the UK than on the European mainland

London, UK – 1st April 2009.
ADTECH has today issued the findings from its latest research into browser trends across Europe.  The findings indicate Microsoft's latest browser, IE 8, has managed to gain a negligibly tiny European market share of just 1.1 per cent in the first two weeks following its release.  After having reached a 0.6 per cent market share with the release of its beta version in January, the browser has thus not even managed to double that.

Dirk Freytag, CEO at ADTECH comments: “IE 8 will certainly gain a further share in the market.  However, it is having the same difficulties in breaking into the market as Google's Chrome did in the autumn of 2008.”

The figures are being released from a recent web survey conducted by ADTECH, based on the analysis of some 150 billion banner queries on their own ad servers in Europe from January to March 2009.

Market shares in Europe within the first quarter 2009 (in per cent):

Browser January February 1.-18. March 19.-29. March
IE 7

51,1

51.0

50.7

50.4

IE 6

17.7

17.2

16.6

16.2

IE 8

0.6

0.6

0.6

1.1

Firefox 3

20.7

21.9

22.8

23.0

Firefox 2

3.0

2.3

2.1

2.0

Firefox 1

0.4

0.3

0.3

0.3

Chrome

0.8

0.9

0.9

1

AppleWebKit

2.4

2.4

2.6

2.6

Mozilla

1.2

1.1

1.2

1.1

Opera

1.4

1.3

1.4

1.4

iPhone

0.1

0.2

0.2

0.2


The most frequently used browser in Europe in the first quarter of this year was IE 7 with 50.4 per cent. Its predecessor, IE 6, is consistently losing ground and merely managed a meagre 16.2 per cent for the same period. Coming in second is Firefox 3 with 23 per cent. All together, IE's versions 8, 7, 6 and 5 can claim a market share of 67.8 per cent at the close of the month of March 2009. This figure was at 69.5 in January. Firefox with all its versions finished with 25.3 per cent in March (January 2009: 24.1 per cent).
Apple comes in at 2.6 per cent in Europe. The Viking browser Opera, with its 1.4 per cent is also a niche model. With a very humble 1 per cent, the Google browser Chrome remains stuck in the ranks of the alternative browsers.

If one takes into account the individual countries, a strikingly different picture surfaces in contrast to the broader pan-European perspective. Growth of IE 8 is stronger in the UK (1.18 per cent at the end of March) than in other European countries like Germany (only 1.0 per cent); the same applies to Google’s chrome.

“By this summer, I expect to see a change in market leaders in Germany, as IE 7 will lose ground in the long-term to its younger brother. That would be simply unparalleled; an alternative browser becoming the standard.”

Browser distribution in the UK for March 2009 (in per cent):
 
Browser 1st half of March 2nd half of March
IE 7 38.8 38.4
IE 6 16.7 16.3
IE 8 0.5 1.0
Firefox 3 34.0 34.5
Firefox 2 3.5 3.3
Firefox 1 0.6 0.6
Chrome 0.7 0.7
AppleWeb 0.9 0.9
Mozilla 1.6 1.6
Opera 1.9 1.9
iPhone 0.1 0.1


Methodology:
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. Browser distribution acan vary according to web site, day of the week and time of day.  ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.
  


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A Inc.

2009/03/25 | Continuity within the ADTECH AG Management Board as CTO Mark Thielen Extends His Commitment through 2010

Dreieich/Germany, 25 March 2009 - ADTECH AG has today announced that its CTO, Mark Thielen, has extended his management board agreement by another two years through December 2010. Thielen has been a member of the management board of the international ad server provider headquartered in Dreieich, Germany, since December 2007.
As Chief Technology Officer for ADTECH, he is at the helm of the enterprise’s entire technical development. His responsibilities comprise the actual development and programming work on existing ad servers, the integration of new technologies such as video and mobile ad solutions, as well as the step-by-step expansion of the global data processing centre infrastructure.  Mark Thielen will remain a member of the board alongside current members Dirk Freytag (Chief Executive Officer, CEO) and Erhard Neumann (Chief Operating Officer). ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

The supervisory board confirmed that it has continued confidence in the management board. The emphasis of the confirmation speech was on the excellent spirit of cooperation between the management and the entire workforce of the company. Accordingly, it is one of the key drivers that helped ADTECH AG achieve an increase in its profits for three consecutive years now.

Dirk Freytag, CEO, is pleased that the continuity within the management board has been safeguarded: “Mark Thielen is among the most experienced and best experts in our industry. Consequently I am very pleased that ADTECH will have his know-how at its disposal as we move forward. As a result, we expect to continue to expand our position among Europe’s top three ad servers over the next few months.”

Thielen, who is 36 years old, has been with the company since 1999. He added: “Thanks to everyone’s hard work and our ability to maintain a high level of consistency over the past years, we have been able to lay solid foundations for ADTECH on all levels. Hence, I am very much looking forward to taking on the next challenges and in particular to the collaboration with our international development teams in Europe and the United States.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A Inc.
 
About Platform-A
Platform-A, AOL’s advertising business, reaches more than 174 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk

2009/03/17 | Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility

Migration from DoubleClick ad serving system delivers significant cost savings. ADTECH head Dirk Freytag promoted to Platform-A Senior Vice President.

New York, NY – March 17, 2009.
AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, today announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”

“Bringing our ad serving technology in-house was one of the most complex technological challenges we’ve undertaken, and now that our project is complete, our systems can deliver ad campaigns faster than our former DoubleClick solution,” said Freytag. “Even in a turbulent economy, ADTECH’s business continues to grow, which is a testament to the brand value that ADTECH brings to online advertisers. ADTECH is committed to being a business partner for our customers.  We don’t deliver a technology – we deliver solutions that ultimately help drive revenue for digital advertisers.”

In conjunction with today’s announcement, Platform-A also announced that Freytag has been promoted to Senior Vice President of Platform-A, in addition to his role as CEO of ADTECH. Since taking the position of CEO in 2005, Freytag has overseen the growth of ADTECH’s business in Europe and the United States. He joined ADTECH in 2000 as VP of Corporate Communications and in two years rose to become Chief Operating Office. AOL acquired ADTECH in May 2007 with the strategic goal of leveraging its flagship product, the ad serving platform of the same name, to enable web publishers to manage, serve, and evaluate virtually any kind of digital advertising campaign.

Platform A was established by integrating AOL’s advertising business, Advertising.com, ADTECH, Quigo, TACODA and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

*  January 2009 comScore Media Metrix


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is the integrated ad serving platform of the same name. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 174 million unique users in Europe, and is one of the industry's largest digital advertising platforms . Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.

2008/12/17 | Platform-A's ADTECH to Provide Multimedia Ad Serving for The Weather Network & MétéoMédia

Deal with popular media brand in Canada builds ADTECH momentum

Oakville - December 17, 2008
- ADTECH announced that it will provide ad serving for Canada's leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL's Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH's display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH's flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network's online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH's full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH's HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A's Advertising.com.
 
About The Weather Network and MétéoMédia
The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.

2008/11/25 | ADTECH to Offer Online Ad Serving For Award-winning Publisher William Reed Business Media

ADTECH Assists to Transform Business to a ‘Page View” Model

London, UK – 8 January 2009. ADTECH today announced that it is has been selected to provide online ad serving for William Reed Business Media, the market leading provider of business media in the food and drinks sectors across the UK.  Through ADTECH’s ad server technology, the publisher will now serve and manage complex online advertising campaigns and provide clear reporting on results for eleven or more sites.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

William Reed is a business-to-business publisher with an extensive range of high quality, award-winning products serving the UK food and drink industry in the grocery, drinks & hospitality, retailing and food manufacturing areas. It provides customers with all the quality information they need through an extensive portfolio of magazines, events, exhibitions, directories, online media, newsletters and other activities. Most notably it publishes The Grocer – a publication that dates back to 1862 and still leads the market as the only paid for weekly magazine to serve the food and drink retail sector. Its other twenty publications cover all aspects of the industry, from food manufacturing and drinks, through retail grocery, the hospitality industry and the wine industry. Its readership encompasses senior executives,  specialists, store managers, and commercial buyers.

Many of their publications now provide an indispensable online service, offering access to news as it happens, a comprehensive online archive and an abundance of market reports and industry information covering the complete food and drink supply chain. The technology from ADTECH will provide sophisticated ad server support for these sites. It also allows advertisers to move towards CPM at the time they choose.

“In our search for a new online ad-serving solution, we were looking to increase the demand for online advertising with our clients by offering them a best-in-class solution that can also provide comprehensive statistics,” said Adrian Cowderoy, New Media Manager at William Reed. “The ADTECH solution was simple and thorough, enabling us to manage our steady transition from flat rental fees to a cost per impression business model. This flexibility has proven invaluable, allowing us to focus on our core business while ADTECH focuses on the technology. What excites me is that even in these difficult times, our advertisers are now seeing the success of their campaigns, and coming back with new opportunities.”

“Proving and actually demonstrating the value of online advertising is critical for driving uptake,” said Kit Desai, Managing Director UK and Ireland, ADTECH.  “William Reed is a leading publisher who recognises the importance and future requirements for online advertising and we’re delighted to be working with them.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A and is Platform-A's ad serving platform for reserved ad placements.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 168 million unique users in Europe, and is one of the industry's largest digital advertising platforms . Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.

2008/11/25 | ADTECH: 100 Billion Impressions Delivered Each Month

Global ad serving provider posts record-breaking reach

London, UK – 25 November 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe.  Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory.  ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory.  According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers.  Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone.  “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies.  Delivery volumes have exceeded even our most optimistic expectations.  We laid the foundation for this success early on.  Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.”  He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag.  “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”  


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables networks, web publishers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. Founded in 1998 and headquartered in Frankfurt, Germany, the company is the ad serving platform of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/11/07 | Nettavisen Gains More Advertising Space

ADTECH helps Norwegian media group Nettavisen to precision target its online advertising campaigns.

Oslo, Norway – 7th November 2008. ADTECH today announced that it has been selected to provide online ad serving for Norwegian media group Nettavisen.  ADTECH, a leading provider of ad serving technology, is an independently operated unit in AOL's Platform-A digital advertising business.

"We are seeing new trends where video and mobile solutions are playing an increasingly prominent role. The partnership with ADTECH along with the new technology they bring with them, provides us with security for the future," says Søren Eriksen, Interactive Sales and Marketing Manager, Nettavisen.  "One of our requirements has been to find a supplier who can provide both quality and new technology, and at the same time being capable of handling our massive traffic."

ADTECH integrates the three most important media segments in online advertising - display, video and mobile. This allows the companies to manage their entire advertising operation through a single system. In addition to advertising management, there are also tools for planning, monitoring and follow-up of advertising campaigns.

"Nettavisen's slogan is 'News first'; our readers say that quick and frequent updates are one of the main criteria for an online news service, and surveys indicate that Nettavisen has an advantage compared to its competitors," explains Eriksen.

Nettavisen has good editorial credibility and is frequently quoted in other media. Nettavisen has an average of 280,000 daily users and, with the assistance of ADTECH, they now distribute approx. one billion ad impressions per month.

"It is great to be able to work with Nettavisen. The fact that they have chosen to collaborate with us is a sign of strength, and it will be very exciting to see the results of our partnership," says Jörgen Skoglösa, Country Manager in ADTECH.

ADTECH already has successful partnerships with customers such as A-Pressen and Dagens Næringsliv.


ADTECH Press Contact
David Karlsson
Coast Communications AB
Kungsgatan 4A, 111 43 Stockholm
DL +46 8 402 98 86, M + 46 70 969 09 93
T+ 46 8 402 98 80
Fax +46 8 411 82 20
david.karlsson@coast.se
www.coast.se

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is the ad serving platform of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/11/06 | Crunch DMC Rolls Out New Tracking and Monitoring Services for Recruitment Advertisers

ADTECH Selected for Managing Online Campaigns

London, UK – 6th November, 2008.
  ADTECH, a leading provider of ad server technology and part of Platform-A, AOL’s digital advertising business, has today announced that it is now working with Crunch Digital Media Company (DMC), a business focused on providing expert support and advice to companies and individuals looking to promote, communicate or recruit through the Internet.

Using the Helios IQ agency and publisher tools from ADTECH, Crunch DMC will provide clients with a method for tracking and controlling all of their online recruitment advertising.  Reports will analyse marketing spend to enlighten the client on how advertising has performed, enabling decisions on media buying to be based on actual response.

“After identifying a gap in the market for online recruitment advertising specialists, we formed Crunch DMC in October 2007,” said Richard Purvis, Managing Director at Crunch DMC.  “One year later and I’m pleased to report the business is growing steadily. The recruitment industry has historically been very slow to accept new technology developments, yet we are now in an age where new media and the Internet play a critical role in everyone’s lives.  There’s a new breed of recruitment advertising available (Facebook, Linked IN etc.) and we can make a huge difference in how successful online campaigns are executed.  We’re attracting a lot of companies and ad agencies who are embracing online advertising technology.” 

He continued: “We went to the ad:tech show in Paris to research a technology provider and partner to help us achieve our objectives.  After sitting through several presentations and seminars, we talked to a number of vendors and came to the conclusion that ADTECH was the best fit for our business.  The technology was simple to use, yet highly effective and the ADTECH team explained everything very clearly and they were willing to support our business.  We are really happy with our choice of partner and the customer service from ADTECH I’m pleased to report, has been outstanding.”

“Advertisers, more than ever before, need to justify spend and choices. The recruitment industry has really lagged behind in this area - value must be demonstrated,” said Kit Desai, Managing Director UK and Ireland, ADTECH.  “We’re delighted that Crunch DMC recognised our technology excellence and capabilities to deliver just that – proof of campaign delivery – on target.”

Crunch DMC was formed in October 2007 and has New Media experts leading the company as well as senior executives from well known recruitment giants.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/10/06 | Aftonbladet Partners with ADTECH to Gain More Advertising Space

ADTECH Helps Scandinavia’s Biggest News Site Precision Target Its Advertising Campaigns.

Stockholm, Sweden – 6th October 2008.
ADTECH announced that it will provide ad-serving capabilities for news giant Aftonbladet. The deal marks the latest in a series of digital marketing partnerships for ADTECH as big Web players continue to put their confidence in the company to manage and optimise their advertising space.

With a growth of 25 percent during the second quarter of this year, online marketing is the fastest growing segment in the advertising market. This rapid adoption has led to an increasing number of players entering the market and competing for space.

“As existing advertising space for some of the biggest Web players fills up, they are turning more and more to suppliers to free up and optimize the use of this space,” said Jörgen Skoglösa, Country Manager at ADTECH. “The fact that Aftonbladet has chosen to collaborate with us is a strong sign that ADTECH can meet, and we believe exceed, the ad-serving needs of these companies.”

“ADTECH’s solutions help us maximise the media space,” said Anders Berglund, Head of Sales, Aftonbladet Nya Medier. “They create completely new opportunities for us to achieve the greatest possible capacity.”

By integrating the three main media segments within online advertising - display, video and mobile - ADTECH enables companies to manage their entire advertising operations through a single system. In addition to advertising management, there are also tools for planning, monitoring and following up on advertising campaigns.

Berglund continues, “We are seeing new trends where video and mobile solutions are playing an increasingly prominent role. Our requirements in selecting an ad-serving network were to find a supplier who can provide both quality and new technology while handling our massive traffic. Partnering with ADTECH achieves these goals and provides us with security for the future. ADTECH also has a strong local support team placed here in Sweden, which is unusual in this business.”

Aftonbladet has 1.2 million unique visitors per day, making it the biggest news site in the Nordic area as well as one of the most important players in the advertising market. With ADTECH’s help, Aftonbladet currently handles around one billion ad impressions per week.


ADTECH Press Contact
David Karlsson
Coast Communications AB
Kungsgatan 4A, 111 43 Stockholm
DL +46 8 402 98 86, M + 46 70 969 09 93
T+ 46 8 402 98 80
Fax +46 8 411 82 20
david.karlsson@coast.se
www.coast.se

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, HeliosIQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles 2.5 billion ad impressions daily and its customers include Svenska Dagbladet, Wyatt Media Group and IDG.se. Founded in 1998 and headquartered in Frankfurt, ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit de.adtech.info/Home for more information.

2008/10/03 | ADTECH Congratulates Customers on AOP Award Wins

Reed Business Information, IPC Media and BSkyB Champion the Digital Publishing Industry

London, UK – 3rd October 2008.  ADTECH, a leading provider of ad server technology and part of Platform-A, AOL’s digital advertising business, has today issued its congratulations and praise for three of its UK customers (Reed Business Information, IPC Media and BSkyB) who scooped several awards for digital publishing excellence at the AOP Online Publishing awards which took place on the 1st October. Now in their seventh year, the awards are run by the UK Association of Online Publishers – an industry body representing publishing companies that create original, branded, quality content. It champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

Reed Business Information were achieved the most awards including best online business publisher for the second year running, best Online Advertising Sales Team – Business, best business website for XpertHR.co.uk, best online community for business-to-business site Farmers Weekly Interactive and best online business ad sales team for RBI e-Newsletters.

IPC Media achieved three awards - best cross-media project, best research and insight project and best consumer editorial team for NME.com.

BSkyB won two awards for best online consumer publisher and best consumer web site for Sky News.

“We’re delighted for our customers on such great achievements,” commented Dirk Freytag, CEO at ADTECH. “It’s important to get recognition of the hard work and due diligence they put into the publishing industry. Standards in online publishing are going through the roof – and we’re delighted to be the ad server of choice for these award winners.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com Visit www.adtech.de for more information.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/09/15 | Platform-A's ADTECH Provides Ad Serving for React2Media

AOL's ad-serving division continues to build momentum in the U.S.

New York, NY – September 15, 2008.
 AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers.  A leading provider of ad-serving technology, ADTECH is an independently operated unit within AOL's Platform-A digital advertising business.

React2Media will utilize ADTECH's Helios IQ solution to provide ad-serving for its network of more than 150 exclusive websites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH's major ad-serving deal with Gannett Co., Inc., which includes all of Gannett's local newspaper Web sites, digital properties for all of Gannett's 19 local broadcast markets and USATODAY.com – one of the most popular national news sites on the Web. The deal marked ADTECH's U.S. debut as Platform-A's ad serving unit.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH's robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

“After reviewing all of the current ad servers in the marketplace, selecting ADTECH was an easy decision because of their distinctive array of mobile and display ad-serving capabilities,” said Alex Shaller, CEO of React2Media. “Based upon our business model and ADTECH's ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com

Platform-A
Platform-A, AOL's advertising business, is the industry's largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL's leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com's third-party networks. Platform-A also includes TACODA's audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product, HeliosIQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A's Advertising.com. Visit www.adtechus.com for more information.
 
About React2Media
React2Media is one of the leading independent full service online advertising networks. Offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers alike, they have successfully eliminated the challenges faced in the current ad network landscape. With a company built on integrity, honesty and most importantly RESULTS, React2Media is focused on ensuring every ad impression is monetized in the most efficient manner possible yielding the highest effective CPM for their publishers as well as the greatest ROI possible for their advertisers. This is accomplished by in-house proprietary technologies, the most sophisticated Web 2.0 optimization tools with full visibility and disclosure offered to customers.

2008/08/24 | ADTECH First in Europe to Market with IAB Video Ad Standards

Four-tier commitment and improvement strategy announced

London, UK – 24th September 2008. ADTECH, a leading provider of ad server technology and part of Platform-A, AOL’s digital advertising business, has today announced that it is the first in Europe to market with a fully compliant video ad solution – in line with the IAB’s new video standards. It has also launched its own four-tier strategy for video advertising.

Despite smashing the boundaries between the Internet and television with its standards-approved technology, ADTECH acknowledges that this progress can only be sustained and grow as the industry and technology develops. It’s new four-tier message reinforces its commitment to improving and developing technology in-line with professional standards, improving the quality assurance for moving images, making certain technology is easy-to-use and fusing Internet and TV experiences seamlessly. A demonstration of this approach will be given at the ad:tech show.

Four-tier Strategy:

1. Professionalisation through standards
ADTECH has completed a further standardisation procedure for video ads at International level. It has been actively involved in the preparation of IAB (U.S.) video guidelines and has already implemented the IAB recommendations with its first customers. Thus ADTECH is proceeding with its strategy of continuously standardising and simplifying work processes in online marketing. This in turn promotes the use of new advertising media on the Web.

2. Ensuring picture quality through High Defininition (HD) spots
Users should be able to indulge in high quality videos on the Web. ADTECH adservers supply videos in the same high-resolution picture quality the user knows from television.

3. Ease of use of technology
Integration of video advertising into the ADTECH technology makes the creation, management and tracking of video ads as easy as campaign management for display ad formats - time-consuming training for new systems is no longer required and no additional technologies need mastering.

4. Fusion of the Internet and TV experiences
Television and online can learn and benefit from each other. Decades of TV experience can easily be combined with the technical possibilities of the Internet. Television provides the content of the ads, the Internet the scope of creative design. ADTECH’s ad serving platform offers the necessary scope and freedom for development.

For Dirk Freytag, CEO at ADTECH, the online industry is the driving force behind long overdue changes in the TV landscape: “The medium of television must recognise that changes have to be made. There are opportunities for change in all areas, particularly coverage measurement and targeting. I can see the potential for standards from the online area entering this medium. It is a win-win-situation. But it is only beneficial if both sides play their part.”

He continued: “ADTECH is committed to improving the user experience, ensuring advertisers get the maximum return and the industry can continue to move forward. Our approach means that we can create the technical prerequisites to deliver video campaigns across different platforms, tailored to each player. We will be demonstrating this at ad:tech London.

Video advertising on the Internet is not a “one size fits all” business, and there is no one solution that can be used by everyone to achieve the best results. As a result, we are committing to provide fully customisable, flexible and simple to integrate and operate technologies. This allows publishers and agencies to extract the maximum amount of profit from the advertising inventory.

We will continue to push for standards and raise the bar for video advertising so that the industry can improve its reputation for technology excellence,” Freytag concluded.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/08/13 | ADTECH Optimises Advertising Space for the Web Elite in Sweden

Wyatt, with its leading Bilddagboken site, teams up with ADTECH

Stockholm, SE - 13th August, 2008. ADTECH, a leading provider of ad server technology today announced that is has signed newly launched media house Wyatt Media Group, formerly LunarWorks.

The first site to make the migration is Bilddagboken.se, closely followed by Lunarstorm.se and Tyda.se. Soon, Wyatt’s entire portfolio will be migrated to ADTECH’s Helios IQ ad serving platform
 
“We are the biggest digital media house for young people in Sweden, reaching 70 percent of all young people between the ages of 12 and 24, and 82 percent of those aged 15 to 20.  With more than a billion ad impressions per month, that places great demands on us and our partners,” said Malin Lagerström, Sales Manager at Wyatt Media Group. “ADTECH’s solutions help us optimise the use of our media space. The Helios IQ platform opens up completely new possibilities providing us with the greatest possible capacity, and our advertisers with an effective way to connect with their target group.”

Wyatt Media Group is a digital media house tailored primarily to young people. With websites such as Bilddagboken, Lunarstorm, Tyda.se, Bloggkoll.com and the gaming site Jugador.se, Wyatt accounts for 20 percent of total web traffic in Sweden, making it one of the top players in the Nordic market. Large parts of its core business operations are built around advertising, so it teamed up with digital agency Wisley to help evaluate potential partners.

“The requirements for Wyatt’s various operations differ widely. We recommended ADTECH because its platform Helios IQ is very flexible and has the capacity to handle them all using one simple interface,” said Kenneth Danielsson, Managing director at Wisely. “Another deciding factor, beyond quality and technology, has been to find a partner that is strong on customer support. ADTECH’s unique combination of local expertise and large capacity made them the obvious choice.”

ADTECH integrates all facets of online advertising in its system including banners, video and mobile ads. Helios IQ has advanced functions for analysis and follow-up, contributing to a high level of precision in advertising campaigns. This, together with the capability of optimising the existing media space, is the secret behind ADTECH’s success.

“We are very gratified that Wyatt has decided to work with us and eagerly look forward to working with one of the biggest players in the Nordic area,” says Jörgen Skoglösa, Country Manager at ADTECH. “Our goal is to help Wyatt reach a new level when it comes to optimising the media space.”

ADTECH has highly successful partnerships already in place with customers such as Svenska Dagbladet and IDG.se.


ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is the Helios IQ ad serving platform. It enables publishers, ad networks and agencies to manage, serve and evaluate virtually any kind of online ad campaign - including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools. Globally, ADTECH works with customers in more than 25 countries. Founded in 1998, ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com: www.adtech.info. 

2008/08/08 | ADTECH to Offer Video Ad Serving For Online TV Entertainment Network reelkandi.tv

ADTECH Will Provide Intuitive Video Ad Serving, Powered by LightningCast, Across a Network of Approx 5 Million Monthly Viewers

London, UK – 8th August, 2008. ADTECH announced that it will provide video ad serving across the reelkandi.tv partner network of leading lifestyle and entertainment Web sites. ADTECH, a leading provider of ad serving technology, is an independently operated unit in AOL’s Platform-A digital advertising business.

reelkandi.tv produces highly stylised entertainment programmes specifically for the Internet. From Hollywood film premieres to the West End’s top musicals, these programmes cover the glamorous and frenetic nature of film and show launches, and are broadcast across the reelkandi.tv partner network, which the company expects will reach 5 million viewers and a total of 20 million impressions per month by the end of 2008.

“With eMarketer recently estimating the online video market to be worth around £700m a year, it’s important that providers and advertisers deliver ads in a manner in which viewers will accept them – otherwise the market will not grow in line with predicted expectation,” said Kit Desai, Country Manager UK & Ireland, ADTECH. “We’re delighted that reelkandi.tv recognised the strong video ad serving technology we have and its ability to simplify the management and control of video ads. We’re looking forward to working with them and deploying the technology across their partner network.”

“Because all of our online TV programmes are funded through rich media advertising, it’s critical that we please both advertisers and audiences alike,” said Andrew Super, Commercial Group Director, reelkandi.tv. “We had been testing the market for demand through our existing in-house ad server, but soon realised its shortcomings and our need for a more stable and reliable ad server. It had to be independent of our company with a global reach, but particularly well supported in the UK and Germany, our primary markets.”

Super continued: “We evaluated video ad serving technologies from several online advertising companies and it was pretty clear from our perspective that ADTECH’s video ad serving technology, powered by LightningCast, would meet our needs perfectly. The viewer experience of watching videos across a partner web site is of a dynamic nature. This means they may watch several clips across several players, so we need to follow them throughout the session and use advertising tactically. The ADTECH technology enables us to do just that. It optimises the ads from a user session perspective and doesn’t over or under play them. We find it to be highly attentive and easy to manage.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is the Helios IQ ad serving platform. It enables publishers, ad networks and agencies to manage, serve and evaluate virtually any kind of online ad campaign - including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing our customers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit www.adtech.info for more information.

2008/07/14 | Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

Deal Marks U.S. Debut of Leading European Ad Serving Technology

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH, has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer.  “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns.  Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.” 

“Our partnership with Gannett is a testament to ADTECH’s tireless efforts to establish itself as a digital ad serving leader in the United States, and a reflection of Platform-A’s commitment to be the solution of choice for publishers looking to maximize online ad revenues,” said Lynda Clarizio, President of Platform-A. “Our goal is to provide Web publishers with the best tools and technologies to manage and monetize their advertising inventory, and we’re thrilled that Gannett has selected ADTECH as its ad serving partner in the United States.”
 
Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com Visit www.adtech.de for more information.
 
About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information company that operates 23 TV stations and publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

2008/06/14 | ADTECH Signs Agreement with Gannett for Online Ad Serving

Deal Marks U.S. Debut of Leading European Ad Serving Technology

London, UK − 14th July, 2008. ADTECH, a leading provider of ad server technology and part of Platform-A, (www.platform-a.com), AOL’s digital advertising business, has today announced that it has been selected by Gannett Co., Inc., the leading international news and information company.  By striking a relationship with one of the US nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market.  ADTECH has been an established ad serving leader in Europe for the past ten years.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer.  “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns.  Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.” 

Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com Visit www.adtech.de for more information.
 
About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information company that operates 23 TV stations and publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
 
About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

2008/05/27 | ADTECH Wins More Than 50 Customers in Q1 2008

London, UK – 27th May 2008.  ADTECH announced that the company signed deals with more than 50 new customers during the first quarter of 2008.  ADTECH is a leading provider of ad-serving technology.

Over the past three years, ADTECH has seen its client base increase by more than 50%, with more than 350 active customers using ADTECH’s ad management solutions to optimize their digital marketing initiatives.

"In the past several months, we’ve seen a steady increase in the demand for mobile, video and online ad management solutions, especially in our core European market and throughout the United States,” said Dirk Freytag, CEO of ADTECH.  "More and more companies are utilizing ADTECH’s robust, scalable technology that delivers customized services.  In addition, we guarantee customers sovereignty over their data and complete control over their advertising space.”

Some of ADTECH’s new customers include: international .Fox Networks, TotallyMoney.com in the UK, Irish Generator ISS, Deutsche Telekom and Stellwerk3 GmbH from Germany, Nicker Communications and Wi-Fi Guys from the United States, Sweclockers.se and DagensPS.se in Sweden; OmniMedia AG from Switzerland and www.sharenet.co.za from South Africa.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries. For more information please visit: www.adtech.info

2008/05/08 | .Fox Networks Signs Global Contract with ADTECH for Advertising Delivery

ADTECH selected on merits of technology excellence, data privacy and integrity

London, UK – 8th May 2008.  ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly owned subsidiary of News Corporation.

ADTECH will replace the incumbent online advertising platform with Helios IQ for delivery of all premium inventory across multiple platforms.  Set up will take place across 20 countries over the next six weeks, migrating more than 100 sites onto ADTECH. 

"With ADTECH’s growing presence worldwide, we can now leverage their expertise to support .Fox Networks in Latin America – something we were unable to do previously,” said Phil Nott, Director of Operations, .Fox Networks.  “Delivering advertising campaigns through multiple channels is key to our growth, and ADTECH is providing us with the reach, flexibility and security that will enable us to continue our market leadership."

The .Fox Network currently delivers in excess of 10 billion page impressions to over 50 million unique users each month.

"The Helios 'Dashboard' facility not only ensures the highest levels of security to protect our data privacy and integrity, but it also delivers advertisers with clear reports on campaign success," added Nott.

"This is an extremely important global win for ADTECH," said Kit Desai, Country Manager UK & Ireland at ADTECH.  ".Fox Networks is world renowned for its success and popularity, and the delivery of its ads through multiple channels and platforms will take its growth to the next level.  We have a big migration and roll out task ahead and we’re very excited to be involved."

Helios IQ is a highly advanced, customizable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state-of-the-art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About .Fox Networks
.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world’s largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com.
 
About Fox International Channels
Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

About News Corporation
(NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of December 31, 2007 of approximately US$69 billion and total annual revenues of approximately US$31 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2008/05/06 | Daft.ie Signs Contract with ADTECH to Strengthen Contact with Advertisers Through Improved Campaign Roll-out and Targeting Relationship

Helios IQ from ADTECH chosen to deliver online advertising

London/UK, May 6, 2008 - ADTECH, a leading provider of ad server technology, and Daft.ie, Ireland’s largest property web site, today announced a significant online advertising relationship. Following a review of existing products and services, Daft has brought its ad serving requirements back in-house to be carefully managed and controlled to ensure that advertisers and visitors receive top-level service.   

Daft has replaced its existing ad delivery service with ADTECH’s highly advanced technology, Helios IQ, which will let Daft work more closely with ad agencies and media buyers, and will deliver online ad campaigns through Helios IQ. It also means that Daft is no longer reliant on techniques such as geo targeting and can examine other techniques to improve ad delivery, including behavior targeting. This will improve the service for advertisers who will be provided with a much more accurate picture of user profiles and visitors – who will receive ads relevant to their interests.

Daft has 59 million monthly page impressions, 813,000 unique users, and tens of thousands of customers in Ireland and across the world, making it critical that Daft uses a top-rate technology platform. Delivering online advertising campaigns reliably and consistently, along with being able to report on the success of each, is extremely important.  With ADTECH’s Helios IQ, Daft is firmly positioning itself as not only the top property website in Ireland for its range and scale of properties, but is also demonstrating its commitment to users.  

"With twice the traffic and three times the content of the number-two property website in Ireland, we have a duty to underpin our site with the best technology to support the business as it grows," said Anne Marie Boyhan, Marketing Manager at Daft.  “We already provide advertisers with demographics of site usage and traffic through regular communications, but we’ll now be able to provide far greater detail on the profiles of visitors." 
 
Boyhan continued: "We’ve worked with established ad server players in the past, but we needed a partner to support us and to work with us through the migration and for post-installation customer service support.  ADTECH was quick to demonstrate a clear understanding of our requirements and wasn’t just looking to ‘box shift’.  Also, in terms of technology excellence, the reporting tools within Helios IQ were impressive and far superior than other market offerings.  You can see at a glance how campaigns are performing and provide visual reports to clients, not just Excel spreadsheets.   We’re looking forward to sharing the success of ad campaigns with our advertisers with a more detailed and professional format and to improve the visitor experience across the site." 

"Daft is very astute in listening to advertisers and visitors," said Kit Desai, Country Manager UK & Ireland at ADTECH.  "Getting ad delivery right is very important, and by improving targeting and reporting for advertisers, Daft is on the right track for future growth and maintaining market leadership.  Our customer service teams are on board and ready to support Daft through the migration and into deployment."

"Daft is an important client for ADTECH and sees us further developing our growth across the Irish market," Desai concluded.

Helios IQ is a highly advanced, customizable ad server solution which allows easy handling even the most complex rich media ads with few clicks.  The modular, state-of-the-art backend architecture of the solution allows quick and flexible adaptations of customer requirements.  The system provides unique flexibility and security for better campaign management with an impressive real-time push.  In addition, the success of each campaign can be monitored in real-time.  This saves traffic managers’ significant reporting time and provides full control over every campaign.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About Daft
Established in 1997, Daft.ie is Ireland's largest property website. In 2007, over €60 billion worth of Irish property alone was listed on the site. Approximately 9 out of every 10 properties for sale in Ireland are advertised on Daft.ie. The company has won numerous awards over the last few years for its innovative approach and strong customer focus: The Deloitte Fast 50 Rising Star Award 2007, Best Property Portal (CNBC International Property Awards 2007), Internet Entrepreneur of the Year (IIA Net Visionary Awards 2005), Best International eBusiness (United Nations World Summit, Tunisia, 2005) and Digital Media Brand of the Year (Digital Media Awards 2005). For more information please visit: www.daft.ie
 
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2008/04/28 | ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving

InteractiveMedia has selected ADTECH as the exclusive provider of its ad serving solutions.  ADTECH’s ad serving excellence will provide InteractiveMedia and its partner sites greater efficiency and more digital ad diversity.

London/UK, April 28, 2008 – InteractiveMedia, the leader in high-quality digital advertising has selected ADTECH as its exclusive provider of ad serving technology.  InteractiveMedia will be migrating its entire marketing portfolio, including the flagship www.t-online.de website, to ADTECH’s Helios IQ in the upcoming weeks.

InteractiveMedia decided to change its existing ad serving provider to ADTECH in order to obtain greater efficiency for its online display ads and expand its range of options to include new forms of digital advertising.  ADTECH’s Helios IQ will deliver over seven billion digital advertisements monthly throughout the entire InteractiveMedia network.

"We're extremely pleased to provide our ad management services to InteractiveMedia, one of the leading marketers of digital advertising platforms across Europe," said Dirk Freytag, CEO of ADTECH.  "ADTECH offers leading online ad serving and campaign management across display, video and mobile advertising.  We believe ADTECH will provide InteractiveMedia with the industry's most effective and most comprehensive solution for managing the sale of its online advertising."

InteractiveMedia selected ADTECH’s ad management solution because of its ease of operation and efficiency which it will be integrating into its entire spectrum of marketing activities.  ADTECH’s proprietary technologies Live Test and Malware Scanner features will be an asset to the marketer’s day-to-day e-business.  LiveTest is a technology solution that allows publishers to view how various advertising units will perform on a live web page prior to running a campaign.  In addition, ADTECH's MalWare scanner will provide virus protection against Flash advertising units with infected coding.

“We tested out numerous systems looking for a provider that would offer a range of digital advertising forms capable of supporting our strategies”, said Guido Sachs, Managing Director of InteractiveMedia.  “We chose ADTECH because of their expertise, next-generation, 360-degree solution and strong commitment to customer service.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.

2008/04/18 | Survey Unveils Extent of Internet Explorer Domination Across the European Browser Landscape

ADTECH finds 48 per cent of UK ad impressions are generated through Internet Explorer (IE) 7.x.

London, UK, April 08, 2008 – ADTECH, the global provider of ad server technology has today issued the findings from its latest research into browser trends across the Europe.  As predicted Microsoft browsers continue to lead overall with its market share growing from one third (33,8) at the end of September to nearly half (45,1) at the end of February.  IE 7.x is the new standard among browsers with all IE releases older than IE 7.x being forced to relinquish market share.

The first European country to have more than 50 per cent of users browsing through IE 7.x was Denmark – with 54.6 per cent.  Also in the UK the latest version of Microsoft IE has jumped ahead to 48.1 per cent.  According to Dirk Freytag, CEO from ADTECH, a trend is emerging:  “The growth rates for IE 7.x have picked up speed in the last months.  I think we will have more than 50 per cent IE 7.x users in the UK by the beginning of April.  I would expect these figures for the whole of Europe by early summer.”

The supremacy of IE 6.x appears to have become a thing of the past, with its share dropping to 30 per cent. However, IE 6.x is still the number two in the overall list of all browsers.

Firefox 2.x, the leading alternative browser, is growing at the expense of the older Firefox version.  It ranked third (17.1 per cent) in overall browser ranking behind IE 7.x and IE 6.x.  The share of all IE releases together dropped to 76 per cent.

But the European browser landscape takes on a new ordering. In Germany Firefox 2.x is the clear winner and has overtaken the older IE version IE 6.x. by three per cent.  It finished in second position behind IE 7.x which applied to the Danish browser landscape also.

The share of the other alternative browsers like AppleWebKit and Opera remains under the ten per cent level.

Freytag, continued: “Firefox 2.x remains the preferred alternative to Internet Explorer and therefore has to be considered on the advertising planning agenda.  In my opinion we will see an increase in the percentage of Firefox 2.x users to around 20 per cent across Europe by the end of June – delivering one fifth of all ad impressions.”

Methodology:
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics.  For its regular browser analysis, ADTECH evaluates over 20 billion banner enquiries across Europe to its ad servers.  The present data was collected between July 2007 and February 2008 from 4,000 Web Sites.
Browser distribution and click rates can vary according to web site, day of the week and time of day.  ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.

 

Research tables:

Browser-distribution for UK (in per cent)

 

Browser July 07   Sept 07 Dec 07 Febr 08
IE 7.x 36.3 39.4 40.7 48.1
IE 6.x 45.5 40.9 37.3 30.6
Firefox 2.x 11.1 12.9 14.1 14.4
AppleWebKit 2.8 3 3.1 3.2
Firefox 1.x 1.8 1.6 0.9 0.8
Mozilla 0.2 0.3 0.3 0.5
Opera 0.7 0.8 1 0.9
IE 5.x 0.4 0.4 0.3 0.2
Graphical view – click here...

 

Developments in browser distribution in Europe (in per cent):

Browser Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Febr 08
IE 7.x 33.9 34.1 36.2 39.3 42.8 45.1
IE 6.x 43 42.9 40.8 36.5 33.6 30.9
Firefox 2.x 14.4 15 15.4 16.9 16,7 17.1
AppleWebKit 1.7 1.7 1.7 1.6 1.7 1.7
Firefox 1.x 1.4 1.2 1.1 1.1 1 1
Mozilla 3.8 3.3 3.1 2.9 2.5 2.6
Opera 1 1 1 1 1 1
IE 5.x 0.3 0.3 0.3 0.2 0.2 0.2

Graphical view – click here...


Browser-distribution by country for the first quarter 2008 (in per cent):

Browser

Europe

DE

FI

UK

FR

IT

DK

IE 7.x 45.1 34 36.1 48.1 43.9 39.8 54.6
IE 6.x 30.9 28.2 25.1 30.6 31.4 40.3 33.2
Firefox 2.x 17.1 31.3 30.8 14.4 19.3 14.2 8.4
AppleWebKit 1.7 1.3 1.9 3.2 2.6 2.6 2.4
Firefox 1.x 1 1.9 2.2 0.8 1.2 0.8 0.4
Mozilla 2.6 0.6 0.3 0.5 0.4 1 0.1
Opera 1 2 2.9 0.9 0.5 0.5 0.5
IE 5.x 0.2 0.4 0.2 0.2 0.4 0.4 0.1

Graphical view – click here...


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.

2008/04/10 | ADTECH Expands Sales Team in Scandinavia

E-business expert Daniel Alman joins ADTECH’s office in Stockholm as sales manager.

Stockholm,Sweden, April 10, 2008 – ADTECH, a leading provider of ad server technology, today announced the appointment of Daniel Alman as international sales manager, supporting the company’s growing sales team in Scandinavia.

Alman will be based at ADTECH’s office in Stockholm and his new responsibilities include increasing ADTECH’s brand awareness and sales, developing new business and managing existing customer relationships in Scandinavia.

He brings to ADTECH a combination of technical, sales and media skills from his previous role as Key Account Manager for Expressen.se – one of the largest newspapers in Sweden, both online and offline.  Alman has also managed business development at Adlink Sweden.

"ADTECH is an exciting company at the centre of activity in a fast-changing advertising industry," said Daniel Alman. "I am delighted to join the company at a time when it is facing a number of key challenges related to its recent commercial successes."

He holds a degree in Marketing Studies from Stockholm University and Pace University in New York.

ADTECH is committed to continue its growth trends throughout 2008 and to further its status as the premium provider of ad serving solutions. Creating new branches abroad is just as much a part of this as the continued expansion of personnel. In January 2008, ADTECH opened a new branch in Los Angeles and is planning to open additional offices in the coming months.

A photo with print resolution (300 dpi) is available for download: Daniel Alman.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.

2008/04/02 | ADTECH US Continues Growth, Signing Four New Clients to Ad Management Agreements

New York, NY - April 02, 2008 - ADTECH US, one of the leaders in providing integrated ad management solutions, announced today that it has signed four new clients to its rapidly growing United States branch. The new clients include online Worth International, Wi-Fi Guys, Oddcast and Fixion Media and join a stable that includes A&E Television Network, photo blogging site Fotolog and interactive marketing agency Artyso.

• Worth International (www.worthit.com) is a leading publisher of both print and online publications. Worth has a forty year track record, producing publications to such varied industries as travel and tourism, culture and the arts, sports, aviation, retail, healthcare and others. Their publications include Recommend, the highest circulated North American travel publication.

• Oddcast (www.oddcast.com) is the leading provider of speaking avatar based products. Oddcast has over 8,000 clients and partners and deploys more than 200 million avatars across the web on a monthly basis.

• Wi-Fi Guys (www.wi-figuys.com) provides high quality, managed high-speed internet access networks for the hospitality industry; their hotspot products are deployed by leading hotels, resorts, restaurants and marinas.

• Fixion Media (www.fixionmedia.com) serves to monetize digital media content (web, mobile, widgets, etc) in a push to harmonize the interests of local and global marketers in music and entertainment industries. In 2008 alone, the company will serve 1 billion premium ad impressions alone through ADTECH’s HELIOS IQ solution.

“These new client wins demonstrate our best in class offerings for publishers, agencies, advertisers and ad networks alike,” said Dirk Freytag, CEO of ADTECH. “We’re tremendously excited to be working with Worth International, Oddcast, Wi-Fi Guys and Fixion Media and adding them to the superior client roster that we have built here in the United States.”

To speak with Dirk Freytag of ADTECH regarding the new client wins please email pandreu@5wpr.com


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.

2008/03/17 | ADTECH Expands Management Board

Mark Thielen appointed CTO; board confirms existing positions.

London, UK, March 17, 2008– ADTECH, the global provider of ad server technology has today announced the appointment of Mark Thielen as Chief Technology Officer (CTO).  In the newly created position, Thielen will be responsible for technical development of ADTECH’s Helios IQ ad server solutions for clients and publishers.  The 35-year-old has been with the company since mid-1999.  In his most recent position as Head of Technology, he managed  Hard & Software Operations  as well as in-house computing.

Dirk Freytag will remain as the CEO for ADTECH until mid-2009, and the supervisory board has extended his managerial mandate accordingly.  Freytag has been with ADTECH since 2000 and was appointed to the management board in 2002.  Erhard Neumann, Freytag’s colleague on the management board, was also confirmed in his position as Chief Operating Officer (COO).  As COO, Neumann is responsible for product management and customer service.

Members of the new executive board:
Dirk Freytag, CEO
Erhard Neumann, COO
Mark Thielen, CTO.

With these actions, the supervisory board of ADTECH is hoping to maintain continuity of management and service.  Last year, the company reported robust growth, with a 50 percent increase in annual sales over the past three years.  Well established in the European Internet advertising market, ADTECH successfully expanded its operations to the US in 2007.  In the coming months, the provider of ad serving platform solutions hopes to further consolidate its international market position.

A photo with print resolution (300 dpi) is available for download: Mark Thielen, CTO.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2008/03/04 | ADTECH Strengthens its Agency Business

Former RBI sales manager Louisa Wong appointed to increase awareness and further develop customer base.

London, UK, March 04, 2008 - ADTECH, a global provider of ad serving technology, today announced that it has appointed Louisa Wong – former Sales Manager at Estates Gazette Digital Media (part of the Reed Business Information Group), Agency Sales Manager across the UK & Ireland.  This new addition will bolster the UK team and enable ADTECH to focus its energies on increasing visibility of its digital marketing solutions for agencies as well as publishers.

Her responsibilities include extending and enhancing relationships with new and existing agency accounts, driving further market awareness and developing lead-generation strategies.  She will also play a key role in product development to ensure ADTECH continues to develop high quality solutions with and for the agency market.

Wong will work in parallel with Lawrence Chmara, Sales Manager for Publishers in the UK and Ireland.  Both will report into Kit Desai, country manager of ADTECH UK, Ireland and South Africa.

“ADTECH is committed to continuing its growth trends throughout 2008 and to further its status as the premium provider of ad serving solutions.  Developing our agency business is a key part of our growth strategy and Louisa is well equipped to take on the role,” said Kit Desai.  “With a string of successes under her belt and a wealth of experience within the media and publishing industry, we look forward to dramatically elevating our market position.” 

“Ad-serving is about making on-line advertising accountable and allowing marketers to make decisions based upon monitored activity,” commented Wong.  “The digital world requires marketers to translate statistics into profiles of their ideal customer.  ADTECH’s Helios IQ Agency solution provides streamlined reports with live statistics to monitor user interaction.  I’m looking forward to developing further usage of the solution across our customer base.”

Prior to joining ADTECH, Wong was a Sales Manager at Estates Gazette Digital Media – part of the world’s leading Business to Business publishers, Reed Business Information; where she established the online marketing division of the Estates Gazette Group.  Wong has also worked at Global Interactive media publisher CNet Networks as an Account Development Manager managing EMEA campaigns for leading Technology vendors.  She holds an honours degree in Applied Psychology from Durham University.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2008/03/03 | Operative Extends Portfolio to Include Online Advertising Capabilities from ADTECH

Strategic partnership streamlines integrated ad management and process panagement for digital publishers

New York, NY - March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management.  This alliance will enable digital publishers to leverage best of breed integrated ad management technologies and operational support services through one touch point.

Through the partnership, customers of ADTECH and Operative can tap into Operative’s ad trafficking and campaign management expertise, as well as competitive ad serving rates utilizing ADTECH.   Publishers will benefit from Operative’s robust Managed Services team to help users better understand and maximise the full functionality of the ad server, as well as drive optimal campaign performance from the onset.

“By partnering with Operative we can offer customers additional and optional value added services such as outsourced operations (trafficking) and a sales order processing solution,” said Dirk Freytag, CEO, ADTECH.  “They have a great track record for advising and simplifying ad operations for its customers. This partnership is another step toward advancing widespread adoption of our digital marketing solutions.”

“Operative is excited about working with ADTECH – a company that is adapting and growing in line and ahead of market requirements,” said Mike Leo, CEO and President, Operative.  “We believe partnerships that bring together complementary solutions will enable our customers to scale their business while providing deep advertiser value.”

To learn more about ADTECH’s ad serving technology, please visit www.operative.com or www.adtechus.com.


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH
ADTECH is an international leader of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
 
About Operative
Established in 2000, Operative is a global organisation that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, The Economist, MSN, Smart Money, iVillage, NBC Universal, and National Public Broadcasting. More information about Operative can be found at: operative.com.

2008/02/24 | Gurgle.com Takes Control of Ad Serving

Operations brought in-house and ADTECH selected to Optimise and Improve Trafficking and Inventory Management

London, UK – 24 February 2009.
ADTECH has today announced that Gurgle.com, an online parenting site – backed by Mothercare and Fleming Media, has selected it’s solution to serve all online advertising campaigns across the site.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

Gurgle.com is the UK’s first social networking site of its kind, inviting parents to create their own online community, share their experiences and gather the latest expert information. It provides a rich mix of articles, tutorial videos and a number of exclusive baby and pregnancy tools, including a unique baby-naming application. Currently serving 250,000 unique users and over 4 million page impressions per month, Gurgle is set to grow rapidly in 2009 and capture significant market share.  Taking control of ad serving enables the business to better manage the reporting and trafficking across revenue driving integrated sponsorships, competitions, bespoke content and reader panel research across the site.

Pettrina Keogh, the newly appointed Managing Director of Gurgle.com commented: “My remit is to take Gurgle.com into next phase – increase market share, unique users and revenue.  We are in the process of implementing a long-term programme to grow the business while also reviewing and redeveloping existing elements of the site.  A key part of that programme involved improving inventory management and trafficking.  Subsequently we replaced our ad sales provider, Sky, with a small in-house ad team headed up by Roz Stoyel, our new Commercial Director.  We then selected a provider – ADTECH, based on its technology excellence, suitability for our business model and for the customer service – which I must add has been fantastic.”

She continued: “Migrating from Sky, who managed our inventory, was very smooth and ADTECH’s processes made the transition easier.  The support they provided us with was excellent – hand holding where necessary and not overly technical.  With our own dedicated customer manager, we were able to move forward quickly and easily – no automated helplines or complex helpdesk processes to navigate either.  There is always someone at the other end of the phone that can help us through queries and questions.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “The online parenting space is a highly competitive market.  Gurgle is doing the right thing by taking control of its ad serving and driving the company forward through tight reporting and better inventory management.  This will result in more fruitful relationships with advertisers and its visitors will get an even better site experience.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform for reserved placements. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
 
About Platform-A
Platform-A, AOL’s advertising business reaches more than 174 million unique users in Europe, and is one of the industry's largest digital advertising platforms . Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.
 
About Gurgle
gurgle.com has 250,000 unique users with 4 million page impressions per month. In March 2008 co-owner Mothercare announced a marketing campaign to support gurgle.com with promotional material appearing in the parenting retailer’s stores. In April 2008 gurgle.com announced a partnership with HarperCollins to publish a series of books. Three paperbacks on parenting are to be launched in the spring. In May 2008 gurgle.com announced a partnership with MSN to provide the portal with original content and tutorial videos running across both MSN’s Life and Style channels. In July 2008 gurgle.com launched sites in India and the US. In Sept 2008 gurgle launches baby name application for Facebook In October 2008 gurgle announced recruitment of a new management team headed up by Pettrina Keogh - MD gurgle.com was launched in October 2007 with the aim of creating the world’s leading mother and baby web portal, embracing video and rich media content and combining it with site accessibility and the latest Web 2.0 functionality. It is aimed at young, expectant and aspiring parents who are looking to find support, advice and information that they can share and compare with an online community of their peers. The site enables them to create communities that are relevant to them geographically or in terms of need or lifestage.

2008/02/11 | ADTECH Wins Slice of Pi Media Business

Helios IQ selected to deliver online advertising for agency clients.

London, UK, February 11, 2008 - ADTECH, a global provider of ad serving technology, today announced that it has won the contract to deliver online advertising for clients of media agency Pi Media.  ADTECH’s Helios IQ (for agencies) ad server technology is designed to serve complex and highly targeted advertising campaigns.  

Pi Media are an independent, media-neutral agency with several decades of experience.  The agency takes an open and innovative approach to creative, purchasing media space, and delivery that has led to long-term relationships with their customers, which include Wimpy Restaurants, UNICEF and RS Components.

“Our original ad server just didn’t fit the bill anymore - client requirements for fast, reliable campaign delivery and reporting simply outstripped its capabilities,” said Ian Prager, Managing Director of Pi Media. “In addition to exceeding our customers’ needs, ADTECH’s platform is accompanied by invaluable services and consultatative guidance.  We plan to take full advantage of ADTECH’s training program and further increasing results for our clients.”

“Agencies need good tools,” said Kit Desai, country manager of ADTECH UK, Ireland and South Africa.  “Pi Media have some great clients, and they need the ability to deliver advertising effectively. We’re excited about working with them and, through high-quality delivery and reporting, helping them demonstrate great results for their clients.” 

Helios IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About Pi Media

Pi Media is a relationship marketing media agency. The company is totally independent, truly media neutral with bags of experience. Client approach is fresh and open by ensuring that media drives clients business forward, by helping to develop long term profitable business relationships with their customers. All clients benefit from strategic advice and smart media buying across the whole range communication channels.


 
About ADTECH

ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.
Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2008/01/31 | ADTECH Survey Reveals European Browser Trends

Microsoft®  Internet Explorer 7.x dominates, with 40 percent of UK ad impressions .

London, UK, January 31, 2008 – ADTECH, the global provider of ad server technology has today issued the findings from its latest research into browser trends across the Europe. As predicted, Microsoft browsers continue to lead overall, with nearly 40 percent of UK ad impressions generated through Internet Explorer (IE) 7.x. This marks a significant increase over last year’s July figure of 36.3 percent. IE 6.x lost ground in the UK, dropping from 45.5 percent in July to 37.3 percent in January. 

Browser usage by country varies considerably. In France, IE 7.x holds a scant lead over IE 6.x, at 38.5 and 38.4, respectively. Italy and Denmark appear to be the IE 6.x enthusiasts of Europe, with lower relative usage of IE 7.x.

“These results indicate a significant increase in popularity for IE 7.x, but we are curious as to what impact the February 12th announcement from Microsoft will have on future results,” commented Dirk Freytag, CEO of ADTECH. “The rollout of IE 7.x through Windows Server Update Services will likely change the browser landscape dramatically, and we’ll be on alert.”

Among competitors, all versions of Microsoft IE clearly dominates, with 76.1 percent market share. The study indicated steady but low growth for Firefox (between 0.5 and 1.5 percent per month). Firefox holds market share of up to 30 percent in several European countries, but an average percentage of just 17.9 percent.

“Firefox 2.x remains the preferred alternative to Internet Explorer and therefore has to be considered on the advertising planning agenda,” continued Freytag. “In my opinion, we will see an increase in the percentage of Firefox 2.x users to around 20 percent across Europe by the end of June – delivering one fifth of all ad impressions.”

Europe-wide, Firefox 1.x usage has dropped by approximately one percent, displaced primarily by Firefox 2. Alternative browsers like Apple Web Kit and Opera continue to remain viable in their niches.

Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. For its regular browser analysis, ADTECH evaluates more than 20 billion banner enquiries to its ad servers across Europe. The current data was collected between July 2007 and January 2008 from 4,000 Web sites.
Browser distribution and click rates can vary according to web site, day of the week and time of day. ADTECH’s  browser analyses focuses on trends vs. absolute usage.

Research tables:

Developments in browser distribution in Europe since last survey in July 2007 (in per cent):

 

Browser Jul Aug Sept Oct Nov Dec
IE 7.x 31.4 32.4 33.9 34.1 36.2 39.3
IE 6.x 45.7 44.8 43 42.9 40.8 36.5
Firefox 2.x 13.4 13.9 14.4 15 15.4 16.9
Firefox 1.x 2.2 1.7 1.4 1.2 1.1 1.1
Mozilla 3.9 3.8 3.8 3.3 3.1 2.9
AppleWebKit 1.6 1.7 17 1.7 1.7 1.6
Opera 0.9 1 1 1 1 1
IE 5.x 0.4 0.4 0.3 0.3 0.3 0.2

 

 Graphical view – click here...
European browser allocation percentage for December 2007


Browser-distribution by country for Oct-Dec 2007 (in per cent):

 

Browser Europe-
wide
Germany Fin-
land
UK France Italy Denmark
IE 7.x 39.3 29.5 31.7 40.7 38.5 31.2 43.6
IE 6.x 36.5 34.7 32.5 37.3 38.4 48.9 45.2
Firefox 2 16.9 28.3 27.6 14.1 17.7 13.3 7.8
Firefox 1 1.1 2 2.6 0.9 1.3 0.9 0.4
Mozilla 2.9 0.7 0.4 0.3 0.5 1 0.1
AppleWeb 1.6 1 1.6 3.1 2.3 2.2 2
Opera 1 1.5 2.8 1 0.5 0.4 0.5
IE 5.x 0.2 0.5 0.2 0.3 0.5 0.6 0.1

 

Graphical view – click here...
Browser-distribution by country for Oct-Dec 2007


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
 
About Moneyweek.com
The Money Week website is the digital extension of the Money Week brand and as such provides intelligent, opinionated yet accessible articles on every area of investing: China, Germany, oil, property etc. It works in conjunction with the magazine providing extra information on magazine features, tracking the magazine’s share tips, providing an enormous database of past articles and now featuring unique editorial. Basic Facts: 720,000 page impressions a month, 310,000 visits a month, 200,000 are unique users., Time Spent on Site = 7.10 mins.

2008/01/21 | Moneyweek.com Banks on ADTECH for Online Advertising

Helios IQ selected for campaign roll-out and to oversee February re-launch

London, UK, January 21, 2008 - ADTECH, a global provider of ad serving technology, and Moneyweek.com, the digital extension of the Money Week brand, today announced a significant upgrade to the Moneyweek.com site.  Through ADTECH’s Helios IQ ad server technology, the site is now able to serve and manage complex and highly targeted advertising campaigns. 

Moneyweek.com provides intelligent yet accessible articles on every area of investing, supplementing the magazine’s editorial content, tracking the magazine’s investing tips, and providing an enormous database of past articles.  The site currently attracts 720,000 page impressions, 310,000 visits and 200,000 unique users per month with an average 7.10 minute read each. 

“The site has self-populated a good number of subscribers, but we recognised the potential for a lot more,” commented Simon Cuff, sales director at Moneyweek.com.  “We’ve worked hard to enhance our impressions per month so that we could introduce and sell advertising across the site.  ADTECH was recommended to us for its ad server technology and services, and we haven’t looked back.

The company plans to work closely with ADTECH during its complete site overhaul, which will include a re-launch with a new look, features and functionality, currently scheduled for March. 

“Moneyweek.com is a great site for cash-rich/time-poor investors,” said Kit Desai, country manager of ADTECH UK, Ireland and South Africa.  “The site attracts a number of blue-chip readers, so it’s imperative that online advertising is delivered very carefully.” 

With Helios IQ technology, Moneyweek.com can build a targeted user profile and accurately identify their key audiences.  Ads can then be delivered that are directly relevant to user interests and budget.

Helios IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
 
About Moneyweek.com
The Money Week website is the digital extension of the Money Week brand and as such provides intelligent, opinionated yet accessible articles on every area of investing: China, Germany, oil, property etc. It works in conjunction with the magazine providing extra information on magazine features, tracking the magazine’s share tips, providing an enormous database of past articles and now featuring unique editorial. Basic Facts: 720,000 page impressions a month, 310,000 visits a month, 200,000 are unique users., Time Spent on Site = 7.10 mins.

2008/01/15 | ADTECH Integrates Dashboard into its Ad Management Solution

Traffic managers can now personalise and create their own desktop with ADTECH’s new widget-based control instrument.

London, UK, January 15, 2008– ADTECH, one of the global leaders in ad management solutions, announced the availability of Dashboard, a newly developed tool that allows users to view detailed campaign information and control on-line advertising from an individual’s desktop location.

With ADTECH’s Dashboard, users can personalise settings to assemble all relevant campaign information and view from one central location. This allows users to react and respond immediately.

For Dirk Freytag, CEO of ADTECH, the introduction of the Dashboard is a product development milestone as it emphasises the company’s product strategy: “The user is the focus of our development. There are different ways to use our system and we want to accommodate this by making our system extremely flexible.”

The new Dashboard tool allows users to pull up important information directly from the system, instead of obtaining it from a traffic manager as was previously the case.

The Dashboard reflects a personal point of view and individual demands - users choose from a large pool of ad management information including utilization of advertising space, return figures, campaign status, and system notifications. The user then groups this information – packaged in individual widgets – on their screens using a very simple “drag & drop” function. The widgets can also be individually configured in terms of their information content.

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2007/12/06 | Media Corporation Consolidates Multiple Ad Server Solutions to ADTECH Platform

Helios IQ chosen for global online ad campaign delivery.

London, UK, December 6th, 2007
– ADTECH, a global provider of ad serving technology, today announced a deal with Media Corporation to consolidate ad serving across its 20 web sites to ADTECH’s Helios IQ platform. This move will enable Media Corporation to unify five fragmented ad serving technologies into a single platform.

With an average of 15 million page impressions monthly and 1.8 million unique users, Media Corporation are the leading Internet media and advertising company focused on search, publishing and media sales. The company has a diverse range of successful sites in its portfolio, including market leaders like www.onthebox.com, www.flightcomparison.co.uk, and www.creditcardexpert.co.uk.

“I’ve used several different ad server solutions in the past, including DoubleClick and Accipitor, but I find that Helios IQ from ADTECH is the most user-friendly and manageable,” says Media Corporation Consultant Stuart Dickinson. “Their technology, coupled with their customer and technical support, is fantastic.”

HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks.

“Maintaining a single platform will enable Media Corporation to deliver ads more professionally, easily and consistently, and we’re delighted that they’ve chosen ADTECH as their provider,” says Kit Desai, country manager of ADTECH UK, Ireland and South Africa. “Our technology will help Media Corporation improve its relationship with advertisers by providing highly sophisticated campaign delivery – ensuring visitors are served relevant adverts and have a positive user experience across the site.”

The modular, state-of-the-art backend architecture of Helios IQ allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for campaign management with real-time push. The performance of each campaign can also be monitored in real-time, saving traffic managers significant reporting time and ensuring full control over every campaign.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
 
About Media Corporation plc
Media Corporation plc are one of the UK’s leading companies in internet media, focused on website publishing and online advertising. Founded in March 2000 and listed on the London Stock Exchange, Media Corp’s vision is to create a technology focused internet media conglomerate. This goal will be realised through a combination of sustained organic growth and strategic acquisitions. For further information about Media Corporation plc, please visit www.mediacorpplc.com.

2007/11/08 | ADTECH Names New Head of Client Service

Customer-focused strategy drives company-wide personnel increases.

Frankfurt, Germany, November 08, 2007 – ADTECH AG today announced that Christof Keller has been promoted to Head of Client Service, replacing Suhela Gremmel, who is moving into the role of Senior Customer Relationship Manager at ADTECH’s Munich location.

In his new position, Mr. Keller will be responsible for leadership and coordination of the ad management solution provider’s client service team as well as interfacing with software development and product management departments. Keller joined ADTECH in 2006 as product manager, where he developed comprehensive experience in product and project management and built strong customer relationships. Since July of 2007, Keller has been manager of Customer Services at ADTECH’s head office in Dreieich.

Ms. Gremmel will now be responsible for client projects at a national and international level, including migrations to ADTECH's Ad Management Solution for major clients. She will also oversee sales within Germany, advise clients on process and turnover optimization, and provide guidance on cooperation with other market participants, such as agencies and technical suppliers. Gremmel began her career with ADTECH in 2001 in the Client Service department and became manager five years later.

“These enhancements, as well as ongoing expansion of our customer service teams, are part of our commitment to strengthening customer service in German-speaking regions and elsewhere,” says Dirk Freytag, CEO at ADTECH. “We see the key to a successful market position as the combination of established technology and consistent customer orientation in which local presence and personal contacts play an important role.”

ADTECH is planning workforce increases in every department, including customer service, product development and sales.

A photo with print resolution (300 dpi) is available for download:
Christof Keller – JPG
Suhela Gremmel – PNG
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2007/10/30 | City portal meinestadt.de selects ADTECH to enhance its online ad management capabilities

Frankfurt, Germany, October 30, 2007 – ADTECH today announced that Germany’s largest city portal, meinestadt.de , has selected the ad serving solution provider to manage its entire online advertising system. The portal, operated by media company allesklar.com, will serve ads via ADTECH’s Helios IQ ad serving technology, known for its stability, easy customization and simplicity.

“We’re delighted to have been chosen by meinestadt.de and to provide the user-friendly ad serving solution they require,” says Dirk Freytag, CEO of ADTECH. “Together, all German municipalities and associated subject channels yield more than 60,000 advertising placements, and our technology will help meinestadt.de fill this inventory efficiently while ensuring stable, reliable operation.”

An important component of this customized solution is its Flex Tree ad management functionality. Working in close collaboration with the city portal, ADTECH developed this new campaign booking feature to make daily bookings more efficient. “This functionality will enable us to organize and target ads to our 60,000 advertising spaces much more easily and quickly,” says Volker Brenner, director of marketing and sales at allesklar.com AG.

As a next step, ADTECH and the portal plan to integrate the ad serving solution with meinestadt.de’s accounting system, facilitating automated and timely billing of advertisers and agencies.

An ADTECH team has been supporting the city portal since the changeover to the new ad serving solution. “Thanks to the intensive support we have received, ad management with HELIOS IQ launched without a hitch. ADTECH keeps its service promises and often exceeds standards,” concludes Brenner.
ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
 
About meinestadt.de
meinestadt.de (literally “my city”) is the primary Internet entry point to all of Germany’s 12,241 cities and villages, 440 counties, and 16 federal states. It is, additionally, Germany’s most visited local Internet search service and thus the clear market leader in local searches in Germany. With about 17 million monthly visits, it belongs to the best visited German Internet portals.

2007/10/24 | ADTECH US Signs Music Social Site Haystack to an Ad Serving Agreement


NEW YORK, October 24, 2007 – ADTECH US (www.adtechus.com), one of the leaders in digital ad serving solutions, announced today that it has signed an ad serving agreement with Haystack.com (www.haystack.com), the leading ad-supported online music network. Haystack connects artists with fans through playlists that can be embedded into portable applications virally distributed to other social network sites. On Haystack, fans can create their own custom playlists as well. Haystack rewards artists via its RightsNow Media Royalty system, giving copyright owners and publishers royalties based on the popularity of their music. Haystack recently introduced the MusicReach platform, an IAB-standard music advertising network served through widgets.

Under the terms of the agreement, ADTECH will deploy its HELIOS IQ ad serving solution for Haystack across their artist pages as well as site deployments that their widgets serve. The company launched earlier this year and this ad serving agreement with ADTECH represents a key element in their monetization strategy.

“In Haystack, we have built a thriving online community based on passionate music fans and talented artists. As we grow, we needed an ad serving partner who would help targeting relevant advertising to our audience and ADTECH’s customer service focus made them the logical choice for this assignment,” said Jordan Garbis, Chief Strategy Officer of Haystack.

“Haystack represents a key addition to our client portfolio and we are eager to help them monetize the reach of music fans on their site,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US.

To speak with Nils Winkler of ADTECH regarding the Haystack agreement, please email nsteinberg@5wpr.com.

ADTECH Press Contact US
Dori Salcido
703-265-0622
Dori.Salcido@corp.aol.com
About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.
 
About Haystack.com
Haystack.com provides a free, ad-supported music discovery and syndication platform via its website, Haystack.com. Haystack uses its proprietary social networking technology to enhance the connections between music lovers and artists, and to facilitate the spread of music recommendations the same way it’s done in the offline world – by word of mouth. Haystack’s platform enables three audiences: listeners to share socially with friends, artists to share socially with fans and journalists, and brands to share socially with consumers. To become part of Haystack’s community, users sign up as either an artist or a listener. Members can create profiles, upload music, share and syndicate playlists, collect and contribute music-related content from around the web, and find other members for friendship, show-going and music discovery. Mashable.com named Haystack one of the top music social networks, calling it "essential for promoting your music" and a "great place to promote your music."

2007/10/08 | ADTECH announces integrated ad serving platform; launches new behavioral capabilities

New York, October 8, 2007 – ADTECH, a global supplier of ad-serving technologies, announced today that it is developing a new, integrated suite of display, video and mobile ad-serving technologies for digital publishers. The company will present the benefits of the new platform to the U.S. market in November at the ad:tech conference in New York. The new suite will bring video and mobile advertising plus new behavioral targeting capabilities to the company’s highly regarded display ad-serving solutions.

"With this integrated platform, we will provide a one-stop solution for all three forms of digital advertisement," says Nils Winkler, Managing Director and SVP of Sales for ADTECH in the US. "By incorporating video and mobile advertising into our existing Helios IQ ad-serving platform, we will create significant new marketing opportunities for our customers."

As with Helios IQ, the two new systems provide exceptional consistency and simplicity for publishers. Working in collaboration with technology partners Lightningcast and Third Screen Media, ADTECH is merging the new video and mobile applications directly into the Helios IQ user interface and reporting system.

The video solution will appeal to web publishers that want to manage and control ads displayed in on-demand videos, live streams or video downloads. ADTECH supports all common video ad formats and as well as ads synchronized with video plays. The solution will also offer smart playlist functionality, which will allow customers to specify the sequence of requested content and ads.

Through the solution’s mobile advertising component, digital advertisements will be distributed to mobile devices of any type, including mobile and smart phones. ADTECH customers will also be able to apply selective targeting options to address advertiser needs.

At the upcoming November conference, the ADTECH team will also present its newest behavioral targeting technologies, now available to publishers. These latest ADTECH behavioral solutions summarize and categorize consumer behavior based on groupings established in collaboration with ADTECH customers. Using this data, the ad server can automatically select the most appropriate ad for each user.

For further information,
please visit us at the ad:tech New York conference, booth 511.


ADTECH Press Contact US
Dori Salcido
703-265-0622
Dori.Salcido@corp.aol.com
About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.

2007/10/01 | ADTECH US Signs First Retailer Community Site Gift & Home Channel to Ad Serving Agreement

New York, NY, October 01, 2007 - ADTECH US, one of the leaders in digital ad serving solutions, announced today that it has signed on the Gift & Home Channel, the first web/TV internet channel focused on helping independent retailers succeed, to an ad serving agreement. The site features “how to” videos from retail experts, blogs and message boards. The site is a strategic alliance between a variety of leading experts serving the retail community including Giftware News, Home Fashion & Furniture Trends, the Gift and Home Trade Association and FarCountries.com. This is the latest account win for ADTECH US, which has grown rapidly since its domestic opening in late 2006 and now counts The A&E Television Network, onTargetjobs and Fotolog amongst its clientele.  

Under the terms of the agreement, ADTECH will deploy its HELIOS IQ ad serving solution across the Gift & Home Channel website, allowing it to best monetize the site’s wealth of content by bringing its ad inventory to advertisers looking to reach the independent retail marketplace. 

“As we look to position the Gift & Home Channel as the online premier resource for the retail community, ADTECH’s customer service and their HELIOS IQ solution made them an ideal partner in allowing us to best capitalize on our site traffic and media content,” said Ray Gaulke, president of the Gift & Home Channel. 

“The Gift & Home Channel is a great example of media companies taking their expertise and building it into an online community, and we are pleased to be selected to be the ones that will help build this out as a stream of revenue,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “We look forward to helping the Gift & Home Channel grow and look forward to a long term relationship.”

To speak with Nils Winkler of ADTECH regarding the Gift & Home Channel, please email pandreu@5wpr.com.


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.

2007/08/31 | ADTECH UK & Ireland Expands with the Appointment of New Sales Manager

Lawrence Chmara Recruited to Strengthen and Grow Customer Base.

London, UK, 30th August 2007 – ADTECH, a leading provider of ad server technology has today announced the strategic appointment of Lawrence Chmara as Sales Manager for the UK & Ireland. This new addition will bolster the UK team and enable ADTECH to further its market penetration, secure more blue chip accounts and increase revenue.

Chmara’s responsibilities will include creating and managing a portfolio of account relationships, being accountable for the achievement of new accounts opening and of revenue targets. He will also structure, lead and manage the UK & Ireland team and will have a strong foothold in the ADTECH customer base. Chmara will report into Kit Desai, Country Manager for ADTECH UK & Ireland.

“This important appointment further demonstrates our commitment to serving clients throughout the UK & Ireland at the highest level,” said Kit Desai. “Lawrence has a wealth of experience within the media and publishing industry that is directly applicable to ensuring the success of ADTECH. Under his leadership, the UK & Ireland team will dramatically elevate our market position.”

Prior to joining ADTECH, Chmara was Senior Account Manager for USA Today, the biggest selling daily newspaper in the U.S. and leading international title. He holds an honours degree in Business & German Studies from The University of Birmingham and also the CIM Postgraduate Diploma in Marketing.

ADTECH is committed to continue its growth trends throughout 2007 and to further its status as the premium provider of ad serving solutions. Creating new branches abroad is just as much a part of this as the continued expansion of personnel. In January, ADTECH opened a new branch in San Francisco and is planning to open additional offices in the coming months.

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH is a leading international digital marketing solutions company. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2007/08/23 | The Battle of the Browsers: Can Firefox win the fight for market dominance against Internet Explorer?

ADTECH surveys European browser landscape

Frankfurt, Germany, August 23, 2007 – ADTECH, the global provider of ad server technology has today revealed the results of its latest research into browser trends across the European market. New research out today shows that Microsoft browsers continue to lead overall, with Internet Explorer (IE) 7 showing strong growth over the last six months. However, Microsoft should not be complacent as open source is still gaining momentum with Firefox 2 dominating the alternative browser market.

The research is good news for Microsoft which is riding high on the success of the launch of IE 7 in November 2006. While the older Microsoft browsers continue to lose ground their market share overall remains stable. More than three quarters (77.5 per cent) of all European users are surfing the internet with a version of IE. ADTECH’s research shows that IE 6 still tops the browser rankings with a market share of 45.7%, followed by IE 7 with 31.4% and Firefox 2 with 13.3 %. The latest version of Mozilla has not faired as well as trends indicated earlier this year, with the browser losing some momentum to the new Microsoft offering.

“Our research indicates that we will see a new top performer from the Microsoft fold,” claims Dirk Freytag, CEO of ADTECH. “We are expecting significant changes in the browser market over the next few months and predict that the majority of British and Finnish users will switch to the IE 7 within the year. Its success is unstoppable as we believe Microsoft browsers have established themselves as an integral part of business IT.“

In the UK, a third of all ad impressions are already generated through IE 7. Market shares of the IE 6 and IE 7 are very close to each other with only five per cent difference in usage indicated by the ADTECH statistics. The most devoted IE 6-fans are surfing the internet in Italy and Denmark. IE 7 is growing proportionally to the decrease in IE 6. Compared to the last report in February 2007, IE 7 was able to increase its presence by 21 per cent.

Trends noted in the last ADTECH browser research continue today with Firefox 2 retaining the loyalty of the Germans and the Finns. Both regions are front-runners in using alternative browsers: 30 per cent market share for Firefox 1 and 2 combined. Germany is the biggest market for Firefox 2 with statistics showing wide usage; every fourth German has started using the leading alternative browser. Firefox 2 is growing just like IE 7, mainly at the disadvantage of its predecessor, Firefox 1. Its market share increases by an average 1.5 per cent every six months.

For its regular browser analysis, ADTECH evaluates several billion banner enquiries across Europe to its own Adserver. The present data was collected between November 2006 and February 2007 from 4,000 Web Sites.

Browser distribution and click rates can vary according to website, day of the week and time of day. ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.

Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. By analysing over 20 billion banner enquiries across Europe to its ad servers, ADTECH can observe wider industry trends but not provide an overview of absolute figures. The results of this survey are based on measurements taken from 1 to 31 July 2007. Browser distribution and click rates can vary according to website, day of the week and time of day.

Browser-distribution by country for July 2007 (in %):

Browser Europe-wide Germany Finland UK France Italy Denmark
IE 6.x 45,7 40,6 35,1 45,5 43,8 54,3 49,4
IE 7.x 31,4 25,2 30,1 36,3 33,5 28,2 36,0
Firefox 1 2,2 4,1 5,0 1,8 2,3 1,7 0,7
Firefox 2 13,3 25,6 24,7 11,1 14,5 11,0 6,9
Mozilla 3,9 0,7 0,4 0,2 2,8 1,0 0,2
AppleWebKit 1,6 0,9 1,5 2,8 1,8 2,2 1,6
Opera 8 0,9 1,7 2,5 0,7 0,5 0,4 0,6
IE 5 0,4 0,8 0,3 0,4 0,5 0,8 0,1

 

Graphical view – click here...
The European browser allocation percentage for July 2007
Browser-distribution by country for July 2007

Developments in browser distribution in Europe since November 2004
(in %):

Browser Nov
04
March
05
Sept
05
April
06
Nov
06
Febr
07
May
07
July
07
IE 6 80,45 80,25 79,72 80,79 72,24 50,86 47,10 45,70
IE 7         4,90 25,87 29,31 31,40
Firefox 1 + 2 4,56 8,96 12,41 12,38 13,41 14,34 14,96 15,50
Mozilla 2,38 1,14 1,06 0,82 5,18 5,11 4,87 3,90
AppleWebKit     1,40 1,67 1,56 1,63 1,81 1,60
IE 5.x 10,11 6,57 3,59 2,57 0,85 0,61 0,47 0,40


Graphical view – click here...
Browser distribution trends since November 2004


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH

ADTECH is a leading international digital marketing solutions company. The company's flagship product is the Helios IQ ad-serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2007/08/20 | New Head of Product Management at ADTECH

Ethel Guerten leads product development at ADTECH.

08/20/2007, Frankfurt, Germany - Since June, Ethel Guerten has been responsible for all product development of ADTECH's ad management solution. Holding a degree in business administration, she coordinates communication between clients and the ADTECH development team. She reports directly to the managing board. The 33-year old online expert brings seven years of experience in product and project management.

Ms. Guerten left Sony Computer Entertainment to join ADTECH. Between 2005 and 2007, she was working as online marketing and relationship manager supervising online advertising for home entertainment products.

With this change, Ethel Guerten returns to her former employer. Prior to her engagement with Sony, she was leading the customer service department at ADTECH for several years.

A photo with print resolution (300 dpi) is available for download:
Ethel Guerten – JPG

ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About ADTECH
ADTECH is a leading international digital marketing solutions company. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

2007/07/19 | ADTECH Establishing US Data Centers

Bi-Coastal Facilities to Provide Increased Response Time for Local Ad Requests

07/19/2007, New York, USA – ADTECH, a global leader in digital ad serving solutions, announced today that the company is establishing two data centers in the United States to help serve the firm’s growing clientele.

The new data centers will help further ADTECH US’ expanding presence and operations in the United States as well as support its existing international business and operations. Based in Virginia and California, the new facilities will serve to provide faster response times for local ad requests by reducing ad-serving delays resulting from data having to traverse the continental United States.

“As our business continues to flourish in the United States, the development of these data centers will be crucial to our long-term growth and further strengthening our best-in-class ad-serving solutions,” said Dirk Freytag, CEO of ADTECH. “This investment in our infrastructure is a testament to the recent growth we’ve seen at ADTECH and across the industry.”

The first data center is scheduled to go online this fall, with the second facility in place by the end of the year.

ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About ADTECH
ADTECH is a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Headquartered in Frankfurt (Germany), the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with customers in more than 25 countries.

2007/06/18 | ADTECH Secures Videojug Contract

Online ad campaigns delivered by Helios IQ

06/18/2007, London, UK – ADTECH, global providers of ad server technology today announced that it has secured a contract to deliver online ad campaigns for VideoJug – the world‘s largest producer of instructional, informative video content.

With over 15,000 films on the website, and hundreds more added every week, VideoJug is the all encompassing video encyclopaedia of life. The site has seen impressive growth - since launch last September, over 4 million visitors have come to the site. Content is produced at the company’s three production studios in London, Los Angeles, and Southern Spain.

In order to meet growth demands and satisfy user requirements, VideoJug recognised the need for a more sophisticated method of advertising delivery. Steve Filler, Head of Commercial Operations at VideoJug comments: “We evaluated the ad serving offering of four organisations, and based on their industry knowledge and product suitability we appointed ADTECH. It was a good fit in that we wanted to work with an organisation that fully understood our fast paced business and could provide a flexible solution and good level of service. They basically demonstrated an excellent understanding of our needs and would help us to develop our commercial proposition. Additionally ADTECH were already experienced in delivering video content so we were confident that together we could build a successful solution.”

“The existing and credible video landscape market is small,” said Kit Desai, Managing Director for ADTECH UK and Ireland. “No-one else offers the level of useful and professionally produced content that VideoJug provides - we are proud to be working with them. The addition of our technology will help VideoJug to step up its game by providing its advertisers with a sophisticated method of campaign delivery and behaviour targeting – thereby ensuring that viewers are served relevant adverts and they have an even better experience across the site.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Founded in 1998 and with customers in in more than 25 countries, ADTECH is an established leader in the online advertising industry.

2007/06/04 | IAB Awards ADTECH with International Seal of Quality

ADTECH One of the First European Providers of Ad Serving Solutions to Meet the Criteria

London, UK – 4th June 2007 – ADTECH, global provider of ad server technology has today announced that its ad serving solutions are certified in accordance with IAB
www.iab.net.
The guidelines of this certification are intended to hasten the growth of Internet advertising spending by simplifying the buying and selling process for advertisers, marketers and publishers. They address long-standing marketer and agency concerns about the need for a standardised method of measuring Interactive advertising. Amongst other key points, the guidelines offer a detailed definition for counting an ad impression, a critical component in establishing consistent and accurate online advertising measurements across publishers and ad serving technologies.

ADTECH has also lives up to the strict IAB requirements in other areas, such as security standards and operating procedures http://www.iab.net/standards/measurement.asp. This makes ADTECH one of the first technology providers in Europe with a certified Ad Server. BPA Worldwide www.bpaww.com has also validated the certification.

"This seal confirms ADTECH's quality performance in the delivery and reporting of digital advertising," says CEO Dirk Freytag. "Only those systems that deliver banners in compliance with IAB standards receive the certificate. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade. With this certification we have proven to be a frontrunner in the European market."

In the US, a growing number of clients attach importance to cooperating with certified Ad servers. The IAB seal plays an increasingly important role also in Europe as a guide and selection criteria.

“We are very pleased that ADTECH has joined the ranks of being audited against and compliant with the industry’s ad impression measurement guidelines,” said Sheryl Draizen SVP and GM of the Interactive Advertising Bureau. “This type of leadership is imperative as we focus on achieving greater transparency and accountability across the Interactive industry.”


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Founded in 1998 and with customers in in more than 25 countries, ADTECH is an established leader in the online advertising industry.

2007/05/24 | ADTECH Receives BPA Worldwide Certification as Helios IQ Meets Highest Industry Standard For Ad Serving

Global Ad Serving Leader Brings Transparency and Accountability to Its Clientele

New York, NY - May 24, 2007 - ADTECH, the world’s leading independent ad serving solutions provider, announced today that it has received full accreditation from BPA Worldwide, the world’s leader in media auditing. BPA Worldwide has recognized their flagship ad serving solution, Helios IQ for tracking advertisements delivered as well as advertising “clicked on”, according to BPA’s click counting methodology documentation. BPA’s accreditation of the ad serving system was done in accordance with the accepted Interactive Advertising Bureau’s (IAB) Ad Impression Guidelines for ad serving, which ADTECH has been actively involved in setting up.

“While we have complied with the highest standards in our industry for years, to have our Helios IQ platform recognized by the BPA is a tremendous validation for our standards of quality and integrity,” said Dirk Freytag, CEO of ADTECH. “For our clients, this validation gives them the piece of mind to know that they have the highest degree of transparency and accuracy for their digital campaigns.”

“We are very pleased that ADTECH has joined the ranks of being audited against and compliant with the industry’s ad impression measurement guidelines,” said Sheryl Draizen SVP and GM of the Interactive Advertising Bureau. “This type of leadership is imperative as we focus on achieving greater transparency and accountability across the Interactive industry.”

One of the global leaders in ad serving technology, ADTECH and its flagship Helios IQ ad serving platform are utilized by companies like SkyTV and AOL in Europe as well as A&E and Fotolog, the leading photoblogging site on the web and one of Alexa’s 20 most trafficked sites in the United States. Under the Helios IQ platform, publishers, agencies and advertisers are able to use the latest in state of the art campaign deployment, live monitoring and interactive reporting.


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Founded in 1998 and with customers in in more than 25 countries, ADTECH is an established leader in the online advertising industry.

2007/05/21 | Online Ad Serving Leader ADTECH Names Danny Choriki, VP Product Management and Support

IT & Operations Expert to Help ADTECH Strengthen US Capabilities

NEW YORK, May 21, 2007 – ADTECH, one of the global leaders in digital ad serving solutions, announced today the hiring of Danny Choriki as VP Product Management and Support for its US offices. Choriki will work closely with Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US in building out the product support team for US based customers, including A&E and Fotolog, as well as developing ADTECH’s flagship HELIOS IQ product to better serve the US online advertising industry.

Danny Choriki brings to ADTECH over 20 years worth of experience in the information management industry and an expertise in workflow management. His previous experience includes serving as VP of Operations and Information Technology for The Travel Ad Network, where he helped grow the organization from four people to over 20.

“As ADTECH continues to strengthen its US operations, Danny Choriki’s experience in campaign management will be invaluable in making HELIOS IQ the industry standard for ad serving here in America,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “We are thrilled to have him join the company and help better serve our growing clientele. “

“The HELIOS IQ is the premier ad serving solution on the market today and I’m really excited to be working with ADTECH to help develop the product for the firm’s US customers,” said Danny Choriki, VP Product Management and Support for ADTECH US. “The company’s success in the US in such a short time indicates the tremendous opportunity we have here and I look forward to being a part of the company’s rapid growth.”
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Founded in 1998 and with customers in 25 countries, ADTECH is an established leader in the online advertising industry.

2007/05/16 | AOL Acquires ADTECH AG

ADTECH Will Operate As Independent Subsidiary of Advertising.com

Global Ad-Serving Company Strengthens Advertising.com’s Suite of Publisher Solutions, Extends International Reach With Business in 25 Countries

05/16/2007, Dulles, USA - AOL announced today that it has acquired a controlling interest in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. The acquisition provides AOL with an advanced ad-serving platform that includes an array of ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns. ADTECH will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division.

“AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions,” said Randy Falco, Chairman and CEO of AOL.

The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools – providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting.

“ADTECH is a perfect complement to Advertising.com’s display, video and affiliate advertising networks, letting us provide publishers with a single-source solution for ad management and monetization,” said Lynda Clarizio, president of Advertising.com. “Through this acquisition, publishers will be able to better manage their own advertiser campaigns via ADTECH, as well as better monetize their available inventory via Advertising.com’s diverse solutions and extensive advertiser base.”

ADTECH works with top publishers in 25 countries. In the fall of 2006, it launched U.S. operations to manage its growing U.S. customer base. Headquartered in the U.S., Advertising.com also has operations in nine countries throughout Europe and Asia.

“Both Advertising.com and ADTECH are focused on providing website publishers with the best online advertising solutions and highest level of customer service available in the online advertising marketplace,” said Dirk Freytag, chief executive officer of ADTECH. “We look forward to leveraging our joint strengths to help our partners manage, monetize and maximize their advertising inventory.”

ADTECH will continue to be based in Frankfurt. The financial terms of the acquisition were not disclosed.

Other recent corporate acquisitions by AOL include Relegence Corporation in November 2006; Userplane in August 2006; Lightningcast, Inc. in May 2006; Truveo, Inc. in December 2005; Weblogs, Inc. in October 2005; and Xdrive, Inc. and Wildseed, Ltd. in August 2005. AOL acquired Advertising.com in June 2004.


ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
 
About Advertising.com
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com’s award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property.
 
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Founded in 1998 and with customers in 25 countries, ADTECH is an established leader in the online advertising industry.

2007/05/10 | ADTECH Analysis Reveals Online Advertising Click-through Rates are Falling

New Formats Needed to Generate Interest

Frankfurt, Germany, May 10th, 2007 – ADTECH, global providers of ad server technology has today revealed the results of its latest browser analysis and has revealed that just two out of a thousand viewed banners trigger a reaction from European Internet users. The current click-through rate of 0.18 per cent is the lowest since ADTECH started banner analyses in 2004. Then, the average was 0.33 per cent.

"We know from our regular ad analyses that click-through rates oscillate,“ commented Dirk Freytag, CEO at ADTECH. "They typically take a hit at the beginning of the year and rise with the temperatures and then hold a stable level until the end of the year."

Freytag continued: “The decreasing numbers overall in my opinion are due to the fact that the users have increasingly gotten used to online advertising during the last years. Banners are now commonplace on the Internet. New formats, such as video ads are needed to draw attention and generate clicks. Layer and Leaderboards in contrast have a high reminder potential even beyond the Web.”

Click-through behaviour also varies significantly between banner formats and countries. On average, the majority of clicks results from video ads (4.6 per cent) as well as pop-ups and layer ads at 0.6 per cent. Users click on the traditional full size banner more often (0.2 per cent) than the new large-format ad spaces such as Skyscraper (0.11 and 0.15 per cent) or Leaderboard (0.12 per cent).

The research identified the French and Italians as the most eager to click. Their click-through rates of 0.24 and 0.23 per cent respectively are double the rates of the Danes and Finns (0.1 per cent each).

Click-through rates by IAB format and country:

  Average DE UK F Italy DK FI
Pop-ups/ Layer 0.58 0.59 0.69 2.39 0.16 0.13 0.04
Video Ads 4.64 4.79 5.31 3.92 5.12 3.51 3.72
Button 2 0.05 0.42 0.13 0.38 0.07 0.02 0.08
Skyscraper 0.11 0.10 0.16 0.07 1.00 0.12 0.02
Wide Skyscraper 0.15 0.11 0.16 0.11 0.19 0.10 0.20
Medium Rectangle 0.20 0.20 0.25 0.09 0.19 0.12 0.14
Fullsize 0.20 0.14 0.08 0.19 0.38 0.17 0.08
Leaderboard 0.12 0.14 0.32 0.13 0.24 0.11 1.00
Ø 0.18 0.17 0.20 0.24 0.23 0.11 0.09


For a Graphical view click here...

The table below shows the click-through trends of the last three years:

 

Nov.
2004
March
2005
June
2005
Nov.
2005
June
2006
Sept.
2006
Nov.
2006
Dec.
2006
March
2007
0.33 0.24 0.27 0.23 0.35 0.20 0.19 0.22 0.18


For a Graphical view click here...

For its regular browser analyses, ADTECH evaluates several billion banner enquiries across Europe to its own Adserver. The present data was collected between January and March 2007 from 4,000 Web Sites. Browser distribution and click rates can vary according to Web Site, day of the week and time of day. Using its browser analyses, ADTECH data displays key trends but does not provide absolute figures.

About ADTECH

ADTECH AG is a leading global digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH provides solutions to agency, network and publishing clients, which make use of its infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH has been established in the online industry for over nine years and has customers in more than 25 countries.

2007/04/19 | 365 Digital Signs First ADTECH Client in Kenya

ADTECH Selected to Deliver Online Advertising Campaigns for
Business Daily Africa.


Cape Town, April 19, 2007 - Nairobi based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the ADTECH Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

With the number of Kenyan Internet users having tripled in the past year, Kenya is fast proving itself as an attractive emerging market for online advertisers. By choosing the ADTECH Helios IQ ad server to deliver its online advertising campaigns, Business Daily Africa have aligned themselves with the leading online publishers in Europe.

Cape Town-based 365 Digital hold the exclusive ADTECH license throughout Southern Africa and have been trafficking online advertising campaigns for numerous local and international publishers for over 4 years. “We are extremely pleased to play a role in the growth and development of the online advertising industry in Kenya and look forward to distributing ADTECH’s ad serving technology to more online publishers throughout Africa in the months to come” said Jade O’Brien, Head of Traffic 365 Digital.

A division of Nation Group Media and sister to the Business Daily print newspaper, the Business Daily Africa website www.bdafrica.com seeks to serve investors and businesses with an interest in the East African region. Unlike its printed sister publication Business Daily, the Business Daily Africa website offers added appeal to advertisers through the opportunity for precise user targeting and more detailed, accurate campaign reporting. Thanks to ADTECH’s geo-targeting capabilities, advertisers are able to target users within a specified region essentially opening up the site to advertisers throughout the world. In addition to local Kenyan users a significant amount of users from the United States, United Kingdom and South Africa are anticipated.

365 Digital in Cape Town is a leading supplier of trafficking solutions, both in terms of technology and in campaign management and implementation, counting as clients the likes of Sky, Emap (both UK) and iafrica.com in South Africa to name a few.
About 365 Digital Publishing
365 Digital Publishing (Pty) Ltd is a digital sports and lifestyle content producer and publisher. Founded in 1999, the company was part of the London Stock Exchange listed 365 Corp and UK Betting Plc before buying itself out of its London holding in 2004 and joining the Primedia stable in May 2006 with IAfrica.com to form Primedia Online. 365 also offers complete advertising traffic technology, services and solutions and holds the exclusive Adtech license for South Africa.
 
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.

2007/03/21 | Top Management Expands at ADTECH

ADTECH appoints Erhard Neuman as new member of the board.
Frankfurt, Germany, March 12, 2007 – ADTECH AG, a leading global provider of ad server technology, has today announced the appointment of Erhard Neumann as Chief Operations Officer. This strategic addition strengthens ADTECH's talented young management team.

For the last six years, Neumann has been the head of product management and client service at ADTECH AG. HELIOS IQ, the current front-end of ADTECH’s adserver technology, was developed under the stewardship of the 48-year-old.

Dirk Freytag, CEO of ADTECH, is pleased to welcome his new colleague onto the board: “Erhard’s performance in product development and service has been outstanding. The new adserver technology has moved the company forward tremendously and we want to keep going in this positive direction."

Prior to joining ADTECH in 2001, Erhard Neumann held several leadership positions, particularly in the field of product and customer loyalty management. He also brings with him a wealth of successful project management experience.

A photo in print resolution (300 dpi) is available for download here.


ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over nine years.

2007/03/20 | ADTECH Analysis Unveils Firefox Market Share as High as 30 Per Cent Across Europe

HELIOS IQ identifies the top trends across EMEA.

Frankfurt, Germany, March 20, 2007
– ADTECH, a leading provider of ad server technology has today announced the results of its latest browser analysis research. New figures show that almost one third of online users in Germany favour Firefox and across Europe overall, the average market share for the open-source browser has now reached almost 15 per cent. ADTECH determined the distribution of browsers in individual countries as part of a major recent study into web browser market share.

"Firefox has reached a total Europe-wide market share of almost 15 per cent, but the usage varies dramatically across individual European countries," says Dirk Freytag, CEO of ADTECH. “It seems the Germans and the Finns in particular share a love of Firefox. More than 30 per cent of German web surfers and 28 per cent of all Finnish users are navigating the Internet with the open-source browser. In contrast, less than seven per cent of users in Denmark are navigating with Firefox.”

The ADTECH study also revealed that following the introduction of Firefox 2.x in October 2006, Firefox 1.x experienced a loss in market share similar to those previously suffered by Microsoft’s IE. Since December 2006 however, the Mozilla product has shown one per cent growth.

During recent months, Internet Explorer 7.x has also seen a strong resurgence. Only four months after its introduction in November 2006, one in four Europeans is now using IE 7.x. The usage of this most recent Microsoft browser is particularly strong in France and Britain, where more than 30 per cent of users in both countries are online with IE 7.x. These increases have cannibalised the most popular existing browser, IE 6.x., which lost more than 20 per cent in the same period.

Overall, the shift away from IE continues. Since the launch of Firefox, Microsoft has been losing more and more market share to browser competition. Due to the inability of IE 7.x to compensate for the losses of other browser versions, the total IE market share of 77 per cent is significantly below the 80 per cent threshold. At the end of 2004, it had been above 90 per cent.

For its regular browser analyses, ADTECH evaluates several billion banner enquiries across Europe to its own Adserver. The present data was collected between November 2006 and February 2007 from 4,000 Web Sites.

Browser distribution and click rates can vary according to Web Site, day of the week and time of day. ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.

Browser-distribution by country for February 2007 (in %):
 
Browser Europe-wide Germany Finland UK France Italy Denmark
IE 6.x 50.86 43.66 39.59 55.00 49.02 59.60 65.04
IE 7.x 25.87 21.36 27.35 29.62 31.92 24.03 22.85
Firefox 1.x 6.09 10.28 12.62 4.83 7.45 4.58 3.07
Firefox 2.x 8.25 19.35 15.66 5.80 8.37 6.68 3.88
Mozilla 5.11 0.90 0.44 0.22 0.34 0.84 0.44
AppleWebKit 1.63 2.03 1.26 2.29 1.51 2.22 2.08
Opera 8 0.85 1.69 1.96 0.51 0.29 0.42 1.21
IE 5.x 0.61 0.97 0.43 0.77 0.90 1.25 0.27

Graphical view click here...

Developments in browser distribution in Europe (in %):
 
  Nov 2006 Dec 2006 Jan 2007 Feb 2007
IE 6.x 72.24 62.02 54.65 50.86
IE 7.x 4.90 15.13 22.13 25.87
Firefox 13.41 13.76 14.05 14.34
Mozilla 5.18 4.60 5.30 5.11
AppleWebKit 1.56 1.48 1.61 1.63
Opera 8 0.78 0.78 0.82 0.85
IE 5.x 0.85 0.70 0.68 0.61

Graphical view click here...


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ADTECH
ADTECH AG is a leading global digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH provides solutions to agency, network and publishing clients, which make use of its infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH has been established in the online industry for over nine years and has customers in more than 25 countries.

2007/02/21 | ADTECH Signs Exclusive Agreement With A&E Television Networks

A&E Television Networks Turns to ADTECH to Deploy the HELIOS IQ Ad Serving System Across AETN’s Consumer Websites.

NEW YORK, USA, February 21, 2007
– ADTECH announced today that it has signed an exclusive one-year agreement with A&E Television Networks (AETN), to handle the entire ad serving for AETN’s domestic consumer websites, including AETV.com, History.com and Biography.com.

The ease of use of ADTECH’s HELIOS IQ ad serving system was a key factor in the account win.

“ADTECH’s ability to streamline our online ad serving and simplify the process was a key determining factor in our selection,” said Mona Tropeano, Senior Vice President, Sales Administration & Operations, of AETN. “When ADTECH walked us through their HELIOS platform step by step, it was immediately apparent that its ease of use was well suited to meet our needs.”

“Working with one of the world’s elite cable broadcasting networks is a tremendous validation that our client service focused approach that has been such a success in Europe is beginning to be embraced here in the United States,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “We look to help AETN more efficiently utilize their online platform as a significant stream of revenue as we help monetize their traffic.”

This is the latest account win for ADTECH’s American office, which opened this past September. Other ADTECH clients include leading online photo blogging community FOTOLOG and online music community Music Nation.
About A&E TELEVISION NETWORKS
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E website is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
 
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.

2007/02/21 | ADTECH Signs Agreement with ARTYSO

Interactive, marketing & advertising agency ARTYSO relies on ad serving technology from ADTECH.

NEW YORK, USA, March 14, 2007
– ADTECH, a leading provider of ad server technology, announced today that it has signed an exclusive ad serving agreement with ARTYSO, a leading interactive, marketing & advertising agency. Under the agreement, ADTECH’s HELIOS IQ will be deployed for all of ARTYSO’s digital marketing campaigns.

Working with leading brands like Lazare Kaplan, Verragio, Kwiat, First American Brands, Calvin Klein, Badgley Mischka, MTV, and Nike, ARTYSO will be able to optimize and micro target their digital campaigns through this partnership with ADTECH. While in Europe, ADTECH has already worked with major agencies like OMD or Initiative Universal, the agreement with ARTYSO marks the first agency agreement for the American office, which opened up in September of 2006.

“Our HELIOS IQ solution is an ideal match for a major agency like ARTYSO looking to maximize the digital marketing campaigns for its clientele,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “The type of seamless integration between publisher and network functionality that we offer is unmatched in the industry and we feel will be extremely beneficial for ARTYSO.”

“After a review of several agencies, ADTECH’s overall system efficiency and ease of use made them an ideal agency partner to handle our digital marketing campaigns,” said ARTYSO CEO Andrew Max Link. “Through working with them, we feel that ARTYSO will best be able to communicate a campaign’s effectiveness directly to our clientele.”

This is the latest account win for ADTECH’s American office, which opened this past September. ARTYSO joins a stable of clients such as leading online photo blogging community FOTOLOG and online music competition Music Nation.
About A&E TELEVISION NETWORKS
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E web site is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
 
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.

2007/02/07 | ADTECH Reports Excellent Business Progress


ADTECH exceptionally successful during fourth quarter 2006. Double-digit client growth for the international provider of ad serving solutions.

02/07/2007, Frankfurt, Germany - ADTECH, a leading provider of ad server technology has today released details of its successful Q4 2006 and cites the significant addition of thirty new clients during this quarter. Today, ADTECH delivers an average of more than one billion ad impressions a day to the Internet reaching 700 million users.

New clients signed up during the last quarter include the top Danish broadcaster TV2, the British "National Magazine Company" and the Norwegian "Telepress". The US-American Web Site "fotolog.com" is also booking, managing and delivering their online advertising campaigns exclusively with ADTECH´s HELIOS IQ solution.

"ADTECH´s growth curve points steeply upwards. We have increased our 2006 sales by more than 65 per cent", says Dirk Freytag, ADTECH´s CEO, about last year's business developments. "Our global strategy and increased sales activities are resulting in positive returns. ADTECH has established itself and expanded as a leader in ad management."

New offices in Oslo, Helsinki and Paris were followed by last year's September opening of branches in New York and Cape Town. "Not only did we expand the sales team, but we also ensured that the number of our employees would grow at the local level,” Freytag continued.

ADTECH is committed to continue its growth trends throughout 2007 and to further its status as the premium provider of ad serving solutions. Creating new branches abroad is just as much a part of this as the continued expansion of personnel. In January, ADTECH opened a new branch in San Francisco and is planning to open additional offices in the coming months.


ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
press@adtech.info
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.

2007/01/22 | Online Advertising Leads to Supermarket Sales According to New Survey

A survey with ADTECH has shown sales promotions of online advertising for the retail business. ADTECH implements the French advertising impact study NetImpact 3 bis for IAB France, Marketing Scan and Kellogg’s as technical service providers.

Frankfurt, Germany – 22nd January 2007. The French survey NetImpact 3 bis has proven that online advertising has positively affected the sales of the fitness cereal Kellogg’s Special K in the supermarket. Firstly, advertising increased the sales volume in the retail business. Secondly, banner & co generated new customers for Special K in stationary trade.

Participating on the implementation of the advertising impact study were the online advertising provider ADTECH (www.adtech.info), the IAB France, the advertising customer Kellogg’s and the market research company Marketing Scan. Within six weeks, from mid June to end of July 2006, ADTECH delivered the online ads for Special K on numerous French websites – Advertising.com, Alice, Au Féminin, Benchmark Group, Doctissimo, France Télévisions, Hi-Media, Lagardère Active Publicité, Lycos, MSN/Windows Live, Orange, Régie Obs, Skyrégie, TF1 Publicité, Voyages SNCF, Yahoo!, Zefir Web.

Via geographical targeting, the ADTECH ad server adjusted the cereal banners in a way that only internet users from two French towns – Angers and Le Mans – got to see them. The market research company Marketing Scan had installed test panels in these two towns and was in connection with all supermarkets in the area. To compare the sales figures control data was collected twelve weeks before the virtual campaign and six weeks afterwards.

Jérôme De Labriffe, President of the IAB France, lauded the professional technical execution of the study at the presentation of the results in Paris in December 2006: ”ADTECH was our technology service provider that contributed many ideas and solutions to the study and that brought in its entire ad serving know how on the implementation of the online advertising. It was just as important that the ADTECH team explained the technical procedures like the local targeting to all participating parties and made them clear.“

The advertising delivered by ADTECH made the internet users buy eight percent more cereals in the supermarket than users that hadn’t seen it. Additionally Kellogg’s gained more customers through online advertising. 36 percent of the customers that had seen the ad and then bought the product were new customers. This is in contrast to to the 23 percent of new customers that had indeed bought the cereals but had not had contact with the online advertising.

Dirk Freytag, ADTECH CEO, was very enthusiastic about the results of the study: ”With projects like this advertising impact study for France we make online advertising more transparent and comparable with other advertising channels. It is exciting to see that we now do not only talk about click rates but actually change the media on the impact measurement. I would like to see more studies like that for other countries as well. That would be a great challenge for 2007.“

ADTECH, represented by an office in Paris, has been participating in NetImpact studies since 2005. The series of studies was started in 1999 to analyse the efficiency of online advertising.

More information on the study (available as PowerPoint presentation in French) is available upon request.

About ADTECH

ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.

2007/01/16 | ADTECH Expands Its American Operations

Online Media Veteran Laura Tellez to Head West Coast Business.

NEW YORK, USA, January 16, 2007 – ADTECH announced today the opening of its US West business, located in San Francisco, CA. ADTECH has led the European marketplace for years, boasting clients like AOL, ICQ and SKY TV. The German-based ad server initiated its American operations September of last year with the opening of ADTECH US’s Headquarters in New York City. Since its entry into the American market, ADTECH US has grown quickly, signing a slew of clients, including Fotolog and Music Nation. US West is strategically situated to take advantage of the resources and business opportunities offered by Silicon Valley.

Online media veteran Laura Tellez joins as Senior Sales Manager for US West and reports to Nils Winkler, Managing Director of ADTECH US. Tellez has over 16 years of media sales and management experience. Her Internet advertising sales background with some of the biggest names in American media, including USATODAY.com and Washingtonjobs.com (a division of Washingtonpost.com), provides Tellez with invaluable experience using competitive ad server technology.

“With an extensive ad serving background, I am confident in saying that ADTECH has the best ad serving solution on the market,” said Tellez. “That, coupled with ADTECH’s impressive track record in Europe and other parts of the world, convinces me that the possibilities in the States are limitless. We expect to grow very quickly and I am thrilled about this opportunity.”

“We are very excited about the business opportunities that exist in San Francisco and throughout the West Coast,” said Nils Winkler. “As a digital marketing provider, we are far more than a technology company. We already have a strong presence in the media capital of the country. Now, with the expansion to San Francisco, we will benefit from a tactical position in the high tech industry as well.”

About AOL Networks

AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, goviral, ADTECH and Pictela.

About AOL

AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

2007/01/16 | TV2 new ADTECH ad serving customer

TV2 new ADTECH ad serving customer

The leading Danish TV station TV2 has opted for ad serving with HELIOS IQ by ADTECH. HELIOS IQ will replace the in-house solution by Real Media and shall bring more efficiency and service to TV2’s online business.

Frankfurt, Germany – 19th January 2007.The ad serving solution HELIOS IQ by ADTECH will breathe some fresh air onto the websites of the Danish TV station TV2. After working with an in-house solution for several years the broadcaster will change to the outsourcing solution HELIOS IQ. „ADTECH is very efficient to use, powerful and scalable – which is exactly what we need for our growing marketing business.“, Lars Bernt, Commercial Director at TV2 Interaktiv. “With HELIOS IQ we will gain more flexibility and will technologically be„state of the art“. It is an investment for the future which we think will bring us a high increase in efficiency.“
The TV2 online team will book and manage the ad impression volume of more than half a billion banners per month with HELIOS IQ. These will run on the websites TV2.dk, zulu.dk, charlie.dk, tv2film.dk, sputnik.dk, ttv.tv2.dk, mobil.tv2.dk.

”We’re very pleased about our new customer TV2“, welcomes Dirk Freytag, CEO of ADTECH, the Danish broadcaster. „The decision for our outsourcing solution points out the obvious competitive advantage of HELIOS IQ compared to other solutions on the market. “HELIOS IQ allows exact targeting by regional areas, precise inventory management, automated campaign optimisation and real-time monitoring of the banner delivery. „The decision made by TV2 underlines ADTECH’s position as the leading provider of professional ad serving solutions in Scandinavia“, Dirk Freytag continues.

A further advantage on the decision for HELIOS was the high service level and the local presence. ”We convinced TV2 mainly with our service range. Considering all the technology personal contact and a clear orientation towards the customer is an extreme important factor.“, says Freytag. TV2 Interaktiv is being supported by a team of sales assistant, customer relationship manager and a contact person from customer support. This team takes care of the migration to HELIOS IQ and as well will stay available afterwards at all times.

TV2.dk is the second leading Danish online publisher within a few months to change from Real Media to ADTECH, after Metropol Online, the online affiliate of one of the leading Danish newspaper publishing company Berlingske.

About HELIOS IQ

HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.

About TV 2 Interacitve

TV 2 Interactive is TV 2’s frontrunner among our new media. We are a group of journalists, programmers, project managers, designers and creatives who fight to keep TV 2 in front on the new media platforms. TV 2 Interactive is responsible for the strategy and for the operation of the following six platforms: TV 2 websites (tv2.dk, zulu.dk, charlie.dk, and tv2film.dk), TV 2 Mobile (TV 2’s mobile phone content), TV 2 Sputnik (video-on-demand), TV interactivity (text-message interaction in programmes), TV 2 telly text (on all TV 2’s channels), TV 2 Digital TV which is our service on the ground based digital TV-net. We are in contact with more than a million people every week through the internet, Sputnik, and mobile phone and we are in contact with more than 1.6 million people every week through Telly Text. Our focus is on being in the front line as the most innovative on the market. We have our headquarters in Odense and our sales department in Copenhagen. TV 2 Interactive is led by Rune Bech who is TV 2’s director in charge of interactive content and services and Lars Bernt who is commercial director. http://www.tv2.dk

About ADTECH

ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.

2006/09/28 | Digital Marketing Leader ADTECH Announces FOTOLOG.COM as First American Client

ADTECH Signs Exclusive Two-Year Deal with Leading Worldwide Photo Blogging Community Site Fotolog.com

New York, NY – 28th September 2006. ADTECH announced today it has signed an exclusive two-year deal with the world’s largest photo blogging community, Fotolog.com. Fotolog is the first client for ADTECH’s new American outpost, which opened earlier this month in New York City. Under the contract, ADTECH will serve an average of 5 billion ad impressions per month to the Web site, which is ranked in the top 30 Web sites in the world by Alexa. While ADTECH works with such big brands as AOL, SKY TV and Clear Channel in Europe, this deal is the first to be signed with the American office.

This agreement marks the first time that Fotolog will be using an ad server since it launched in 2002. The site, which allows members to communicate and connect through photographs, generates nearly 5 billion page views a month reaching more than 10 million unique visitors according to ComScore. As Fotolog was developing their monetization strategy an ad serving solution was a critical component of that plan. After a review of competitive ad servers, Fotolog CTO Warren Habib found ADTECH to be the best solution for Fotolog’s needs and extremely well positioned to handle the site’s volume.

“As the CTO of one of the fastest growing social networking sites in the world, it was imperative that we aligned with a solution provider with the strength and experience that ADTECH brings to the table,” said Warren Habib, CTO of Fotolog.

“We’re very excited to have Fotolog as the anchor client for the New York office,” said Nils Winkler, ADTECH’s Head of Sales and Director of its New York office. “Working with a site as well established as Fotolog.com provides us with instant credibility in the American marketplace as we look to establish the type of client base here that we have in Europe.”


ADTECH Press Contact US
Many Albers
212.652.6394
mandy.albers@teamaol.com
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
 
About FOTOLOG
One of the world's largest social networking sites, Fotolog boasts more than 4.5 million members who use photo blogs to connect and communicate daily with a global network of friends and family. Founded in 2002, Fotolog has experienced explosive growth and now generates nearly 5 billion page views and attracts more than 10 million unique visitors each month, according to ComScore.