ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification

ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification

— PRESSRELEASE —
2014-06-24

ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification

Christian Ruck, ADTECH Principal Product Manager

As mobile and tablets become more ubiquitous, a greater understanding of what devices being used by individuals in consuming content is becoming key to how advertising is delivered. Great consumer experience, responsive design and award winning advertising are all dependent on one key premise; knowing what devices content is being consumed on.

Until recently, detailed device detection was unfeasible across Apple mobile…


AOL to Build First Cross-Screen Programmatic Advertising Platform - ONE by AOL

AOL to Build First Cross-Screen Programmatic Advertising Platform - ONE by AOL

— PRESSRELEASE —
2014-04-08

PRESS RELEASE: AOL to Build First Cross-Screen Programmatic Advertising Platform - ONE by AOL

Harnesses the Power of Adap.tv in Video and TV, and AdLearn Open Platform and MARKETPLACE in Premium Display and Mobile to Build Fully Integrated Enterprise Solution for Brands, Agencies and Publishers

ONE Launches with IPG Mediabrands as Charter Partner; a Key Step Forward for IPG Mediabrands' Goal of Automating 50% of All North American Media Buys by 2016

AOL Rebrands AOL Networks to AOL Platforms

San…


AOL unveils Marketplace by ADTECH

AOL unveils Marketplace by ADTECH

— PRESSRELEASE —
2013-04-09

New Supply-Side Platform Rounds Out AOL Networks End-to-End Ad Tech Stack, Helps Publishers Maximise Value of Non-Reserved Inventory

London, UK (April 9, 2013)
– AOL Networks today announced the launch of MARKETPLACE by ADTECH , a supply-side platform (SSP) that delivers online publishers more demand stability and liquidity to maximise the value of their non-reserved ad inventory. MARKETPLACE rounds outs AOL Networks’ advertising technology stack, with the company now offering solutions across the…


ADTECH Launches Mobile SDK for Windows 8 to Bring Its Premium Ad Serving to Microsoft's Latest Operating System

ADTECH Launches Mobile SDK for Windows 8 to Bring Its Premium Ad Serving to Microsoft's Latest Operating System

— PRESSRELEASE —
2012-12-18

ADTECH mobile ad server lets publishers and marketers monetize their Windows 8 apps with ads, including rich media

Dreieich, 18th December 2012
– ADTECH, the digital advertising technology provider, is announcing today the launch of its new Mobile SDK (Software Development Kit) for Windows 8 mobile apps to help publishers and marketers earn revenue from advertising in their apps. Mobile SDK for Windows 8 enables publishers and marketers to embed and track ads in apps and is one of the first to integrate the IAB’s MRAID standard for rich media…


ADTECH’s Michael Sturm Appointed Commercial Director for EMEA

ADTECH’s Michael Sturm Appointed Commercial Director for EMEA

— PRESSRELEASE —
2012-10-24

Former Director of International Business Development takes on newly created role

Dreieich – 24th October 2012
— ADTECH, a leading international provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that Michael Sturm has been named the company’s new Commercial Director for EMEA. In this role, Sturm will lead the ADTECH sales teams and increase the company’s awareness and presence within the publisher, agency and…


ADTECH Names William Schmahl Head of U.S. Sales

ADTECH Names William Schmahl Head of U.S. Sales

— PRESSRELEASE —
2012-10-23

Experienced Executive Selected to Further Build ADTECH’s Brand Across the U.S.

New York, NY – October 23, 2012
– ADTECH, an international provider of ad serving solutions and a division of the Advertising.com Group, has appointed Will Schmahl as the company’s new head of sales for ADTECH's U.S. operations. In this role, Schmahl will take over the U.S. sales operations, lead the sales team and continue to build the brand within the publisher, agency and advertiser communities, driving…


ADTECH Enables Publishers to Serve Video Ads into Mobile Applications

ADTECH Enables Publishers to Serve Video Ads into Mobile Applications

— PRESSRELEASE —
2012-09-25

Mobile SDK upgraded to include support for VAST 2.0.1

London, UK – 25 September 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group has announced that its Mobile Software Development Kit (SDK) has been upgraded to include support for VAST (Video Ad Serving Templates) 2.0.1 video ads. This in turn will enable publishers to use the Mobile SDK to deliver video advertising across their mobile applications.




Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature

Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature

— PRESSRELEASE —
2012-09-11

ADTECH will enable publishers and marketers to release their inventory for automatic auctions
 
Dreieich, 11th September 2012
- ADTECH, an international ad serving provider and part of AOL’s Advertising.com Group, is set to launch an important new feature at this year‘s ad:tech London event. "ADTECH Real-Time Bidding” (RTB) will supplement classic ad serving with the dynamic selling of inventory. Unlike existing services available, ADTECH is combining its readily available and fast ad server with its own RTB solution that complies with the…


ADTECH Appoints New UK Managing Director

ADTECH Appoints New UK Managing Director

— PRESSRELEASE —
2012-08-29


London, UK – 29th August 2012 - ADTECH, a leading international provider of ad serving technology and part of the AOL Advertising.com Group, today announced that it has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland. As Managing Director, Gremmel will be responsible for the sales, CRM and customer service divisions.

Erhard Neumann, CEO of ADTECH, said: "We are delighted to be able…



ADTECH Introduces New Measurement Feature for Online Advertising Campaigns

ADTECH Introduces New Measurement Feature for Online Advertising Campaigns

— PRESSRELEASE —
2012-08-14

New Ad Visibility tool to track how long ads are visible to users

Dreieich, 14th August 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, today announced a new “Ad Visibility” feature which measures whether and how long an ad or ad placement is visible to users in the browser window. ADTECH is one of the first ad serving companies to integrate this feature internally into its ad servers.

Based on the release of the Guiding Principles of Digital Measurement by the Interactive…




ADTECH Launches Video Ads for TV3 Through the Sony Entertainment Network on BRAVIA TVs and Blu-ray Disc™ Players

ADTECH Launches Video Ads for TV3 Through the Sony Entertainment Network on BRAVIA TVs and Blu-ray Disc™ Players

— PRESSRELEASE —
2012-06-22

Dublin, Ireland - 22nd June 2012 –ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has announced that it is delivering video ads for TV3 (Irelands largest independent broadcaster) across its Catch-up IPTV service and other interactive features on Sony BRAVIA TVs and Blu-ray Disc players. TV3 have launched the new advertising service this week.

The ad serving platform, ADTECH IQ, has been customised…


ADTECH Appoints IAS Media Official Reseller for UAE

ADTECH Appoints IAS Media Official Reseller for UAE

— PRESSRELEASE —
2012-06-19

Dubai, 19 June 2012. ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced the appointment of IAS Media as official reseller for the United Arab Emirates. As the leader in the region for online marketing and advertising, IAS Media will now have selling rights for ADTECH’s Mobile, Video, Display and Rich Media solutions and will also provide follow-on support.

IAS Media prides itself on offering its clients the best solutions,…


Fluid data: ADTECH and ADvendio.com Simplify Online Media Processes

Fluid data: ADTECH and ADvendio.com Simplify Online Media Processes

— PRESSRELEASE —
2012-06-05

…New Interface Deployed to Combine Ad Server and Sales Management Solution…

Ad networks and publishers such as Ringier (Switzerland) and Condé Nast (Germany) can manage their online media campaigns efficiently and without having to change systems.

Dreieich/Hamburg, June 5th, 2012
– ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, and Advendio.com with its salesforce.com-based sales management solution, have today announced that they are launching…




ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal

ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal

— PRESSRELEASE —
2012-04-25

Dreieich, 25th April 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that its Mobile Software Development Kit (SDK) is the first in Europe to receive IAB seal to be compliant with the IAB MRAID standard.

Just a few weeks ago ADTECH introduced the first mobile SDK in the world that provides integrated support for the MRAID standard and full rich media support. With this latest seal, ADTECH is again breaking new ground in…


ADTECH Awarded European Seal of e-Excellence for 2012, Category: Gold

ADTECH Awarded European Seal of e-Excellence for 2012, Category: Gold

— PRESSRELEASE —
2012-03-07

…Awards recognise technology and marketing innovation and excellence…

London, UK – 7th March 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, is delighted to announce that it has been awarded with the European Seal of e-Excellence for 2012 – category: Gold. The Seal is awarded annually (since 2003) by the EMF – The Forum of e-Excellence and its Partner Associations at an Award Ceremony at CeBIT, the European trade show…


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