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NEW FEATURES
Not a preview as before on the booking screen, but a real ad overlay on the web site – before the delivery! Exactly on the placement where the banner shall be shown. ADTECH has implemented this new feature in the ad serving solution HELIOS IQ.
“What you see is what you get”
The banner preview on the web site takes place following the “WYSIWYG” (What you see is what you get) principle. You can check the result quickly and comfortably in advance – at a glance. Now this works in online marketing as well – just as in the old Desktop Publishing times.
The banner preview on the web site takes place following the “WYSIWYG” (What you see is what you get) principle. You can check the result quickly and comfortably in advance – at a glance. Now this works in online marketing as well – just as in the old Desktop Publishing times.
Easy configuration and suitable for all formats
The configuration of the “LIVE Test” in HELIOS IQ is very easy and takes place directly on the booking screen. The “LIVE Test” checks all advertising formats and sizes within the browser of your choice – from the simple GIF up to complex Flash and Rich Media ads.
Just load the banner, select the placement and enter the matching URL. The banner appears on the web site immediately. The banner will be delivered to the web site after the campaign push - just as you see the banner now. As a matter of course an Internet user will not notice the test, he will see the currently running campaign on the correct placement.
Simplify coordination processesThe configuration of the “LIVE Test” in HELIOS IQ is very easy and takes place directly on the booking screen. The “LIVE Test” checks all advertising formats and sizes within the browser of your choice – from the simple GIF up to complex Flash and Rich Media ads.
Just load the banner, select the placement and enter the matching URL. The banner appears on the web site immediately. The banner will be delivered to the web site after the campaign push - just as you see the banner now. As a matter of course an Internet user will not notice the test, he will see the currently running campaign on the correct placement.
The coordination process before the start of the campaign will get immensely simplified with the “LIVE Test” in HELIOS IQ. The banner preview on the web site is an ideal control tool for media planners, traffickers and web designers. Use the correct preview as in the print sector to prove the release. An advertiser may now be convinced with just a screenshot of the result. Agencies especially will profit from this new possibility.
Additional feature – campaign overview
The usage possibilities of the “LIVE Test” exceed simple testing by far. You may use the new tool as an efficient controlling instrument for your ad space. You’ll receive a detailed campaign overview directly on the web site. All ad spaces and active campaigns are identified and displayed automatically.
In the “LIVE Test” every ad space on every web site will be marked with a small information bar. When you move your mouse over this a semitransparent field, the important information appears immediately: network and ad space ID, ad- and banner ID, name of the web site and campaign, name of the customer and advertiser. The amount of impressions and clicks the campaign is generating currently per day is displayed in real-time. The information bar and fields may be hidden to make a screenshot of the page etc.
Practical example – from a traffickers' viewThe usage possibilities of the “LIVE Test” exceed simple testing by far. You may use the new tool as an efficient controlling instrument for your ad space. You’ll receive a detailed campaign overview directly on the web site. All ad spaces and active campaigns are identified and displayed automatically.
In the “LIVE Test” every ad space on every web site will be marked with a small information bar. When you move your mouse over this a semitransparent field, the important information appears immediately: network and ad space ID, ad- and banner ID, name of the web site and campaign, name of the customer and advertiser. The amount of impressions and clicks the campaign is generating currently per day is displayed in real-time. The information bar and fields may be hidden to make a screenshot of the page etc.
The online campaign has already been booked just the new banner is still missing. Shortly before 6pm the banner is delivered by the design agency – as a Floating Ad, interactive and with cool effects. Will that work on the web site? How will it look on the top sector placement, should the agency modify some animation effects?
Quickly checked with the “Live Test” in HELIOS IQ – the Flash is identified as not working. A screenshot is made and sent to the advertisers’ agency. A quick look on the active campaign on the web site. The banner on the upper right does not generate enough clicks – changed the GIF immediately. No problem with HELIOS IQ, the new banner is booked within one minute!
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