CURRENT MARKET DATA
News from the browser front: Firefoxes’ uptrend has stopped for the moment and Internet Explorer 6.x has jumped ahead again to nearly 81 per cent market share. There is stagnation with the number of click rates – the online advertising business has an average click rate of 0.22 per cent.
Online advertising click rates – broken down by browser usage
| Browser | Febr-April 2006 | Sept.-Nov. 2005 |
| Internet Explorer 6.x | 0.22% | 0.23% |
| Firefox | 0.10 % | 0.12% |
| Apple Web Kit / Safari |
0.72% | 0.20% |
| Internet Explorer 5.5 |
0.41% | 0.33% |
| Internet Explorer 5.0 |
0.54% | 0.39% |
| Mozilla 1.0 |
0.23% | 0.19% |
| Opera 8.0 |
0.09% | 0.16% |
| Netscape 7.x |
0.23% | 0.22% |
Graphical view – click here...
The average click rate with online advertising has remained on the same level since November 2005. It averages to 0.22 per cent. A small loss has been noticed from the market leader and the challenger. The click rate with the Internet Explorer 6.x has dropped by 0.01 per cent and Firefox by 0.02 per cent.
The difference in the click rate between the two browsers is still significant.
With IE 6.x (0.22 per cent) more than double the users of Firefox (0.10 per
cent). Apple users are the most affected by advertising with an average click
rate of 0.72 per cent.
The European browser allocation percentage
| Browser | Febr-April 2006 | Sept.-Nov. 2005 |
| Internet Explorer 6.x | 80.79% | 79.72% |
| Firefox | 12.38% | 12.41% |
| Apple Web Kit / Safari |
1.67% | 1.40% |
| Internet Explorer 5.5 |
1.37% | 1.93% |
| Internet Explorer 5.0 |
1.20% | 1.66% |
| Mozilla 1.0 |
0.82% | 1.06% |
| Opera 8.0 |
0.77% | 0.90% |
| Netscape 7.x |
0.38% | 0.61% |
| All other |
0.62% | 0.31% |
Graphical view – click
here...
Internet Explorer 6.x again over 80 per cent
Internet Explorer 6.x has stopped the uptrend of Firefox browser. With more than one per cent growth, IE 6.x has jumped ahead again to nearly 81 per cent (80.79 per cent) market share among the browsers. It dropped to just under 80 per cent in November 2005.
The previous versions IE 5.5 and 5.0 have dropped by approximately one per cent altogether and are almost insignificant now. With all Internet Explorer versions together, Microsoft is dominating the market clearly with over 83 per cent (83.36 per cent).
Firefox remains at 12 per cent
For the time Firefox hasn't continued its growth and has stagnated at 12.38 per cent. Despite this, it remains the preferred alternative for Internet Explorer and therefore has to be considered on the advertising planning agenda.
Slight changes with the other browsers
All other browsers add up to less than five per cent market share (4.26 per cent). Within this section the Apple WebKit (Safari-Browser) is the clear winner and has overtaken the older IE versions (5.5 and 5.0) by 1.67 per cent. Opera has lost more and lies at the moment with just 0.77 per cent market share among the browsers.
For its regular browser analyses, ADTECH evaluates banner requests throughout
Europe from its own adserver. The data shown here was gathered from February to
April 2006 across 2,000 Web Sites. Several billion banner requests were
evaluated, which were transferred from the users' browsers to the adserver and
then evaluated from this for banner delivery. Browser distribution and click
rates can vary depending on the Web Site, the day of the week or time. Using its
browser analyses, ADTECH data displays key trends but does not provide absolute
figures.
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