Just how important is electronic information and data for adserver providers?
The handling of data is at the heart of online advertising; it is its driving force. Consequently, handling user and customer related information with utmost care and security is a top priority for us. What this means is that we have to protect data from unauthorised third party access and against loss. To ensure maximum security, all four of our data processing centres are secured against theft, fire, power outages and other incidents. We prevent losses and failures through redundant systems and data backups.

What’s the next priority after data security?
That would be data privacy. Our company is mandated by law to comply with data protection and privacy acts. These acts provide very clear rules and regulations for data generation, use and processing (in each country); as well as statutes that cover in particular the archiving and deletion of personal data.

Who monitors this at ADTECH?
Numerous institutions and departments monitor these two (security and privacy) areas – from international industry associations such as the IAB or MRC, who certify our adserver on an annual basis and also audit how we handle our data – to our specifically appointed data protection officer. Within the scope of the stock market presence of our parent company, AOL, “SOX audits” are also performed to verify compliance with data privacy and security requirements of all subsidiaries. However, the ADTECH management board is entirely responsible for the data privacy at our enterprise.

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