City portal meinestadt.de selects ADTECH to enhance its online ad management capabilities
Frankfurt, Germany, October 30, 2007 – ADTECH today announced that Germany’s largest city portal, meinestadt.de , has selected the ad serving solution provider to manage its entire online advertising system. The portal, operated by media company allesklar.com, will serve ads via ADTECH’s Helios IQ ad serving technology, known for its stability, easy customization and simplicity.
“We’re delighted to have been chosen by meinestadt.de and to provide the user-friendly ad serving solution they require,” says Dirk Freytag, CEO of ADTECH. “Together, all German municipalities and associated subject channels yield more than 60,000 advertising placements, and our technology will help meinestadt.de fill this inventory efficiently while ensuring stable, reliable operation.”
An important component of this customized solution is its Flex Tree ad management functionality. Working in close collaboration with the city portal, ADTECH developed this new campaign booking feature to make daily bookings more efficient. “This functionality will enable us to organize and target ads to our 60,000 advertising spaces much more easily and quickly,” says Volker Brenner, director of marketing and sales at allesklar.com AG.
As a next step, ADTECH and the portal plan to integrate the ad serving solution with meinestadt.de’s accounting system, facilitating automated and timely billing of advertisers and agencies.
An ADTECH team has been supporting the city portal since the changeover to the new ad serving solution. “Thanks to the intensive support we have received, ad management with HELIOS IQ launched without a hitch. ADTECH keeps its service promises and often exceeds standards,” concludes Brenner.
ADTECH Press Contact
Dirk Freytag, CEO
Phone: +49 (0) 61 03 - 57 15 120
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
About meinestadt.de
meinestadt.de (literally “my city”) is the primary Internet entry point to all of Germany’s 12,241 cities and villages, 440 counties, and 16 federal states. It is, additionally, Germany’s most visited local Internet search service and thus the clear market leader in local searches in Germany. With about 17 million monthly visits, it belongs to the best visited German Internet portals.
meinestadt.de (literally “my city”) is the primary Internet entry point to all of Germany’s 12,241 cities and villages, 440 counties, and 16 federal states. It is, additionally, Germany’s most visited local Internet search service and thus the clear market leader in local searches in Germany. With about 17 million monthly visits, it belongs to the best visited German Internet portals.
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