Ad measurement: visibility metrics
Is your online advertising being seen?
Find out with Ad Visibility. It gives you a better understanding of ad units and campaign performance by knowing if the ads on your site have been viewed.
Get data that easily translates into money
With Ad Visibility you can track how often and how long on average an ad appears in the viewable part of the browser. Armed with valuable insight into how your websites, ad units and campaigns are performing, you can optimize their effectiveness and increase your ROI.
How does it work
A visible impression is counted when at least 50% or 37,500 pixels of the ad are visible in the user’s viewport for one second or more.
Ad Visibility measures:
- number of visible impressions
- visibility rate
- average visibility time
- percentage of the banner visible (calculated in increments of ten)
- indeterminable impressions
Integrated into ADTECH IQ, Ad Visibility can be activated on a campaign and ad unit level and works immediately upon activation. No additional implementation needed.
Visible advantages
What’s in it for me as a publisher?
Earn more from your inventory by accurately pricing ads according to the value of your ad units. Ad Visibility gives you statistics that show exactly which ad units are the most effective, letting you easily identify premium inventory that can be sold for higher CPMs.
What’s in it for me as an advertiser?
Increase your ROI by optimizing your campaign’s performance according to the visibility rate of booked ad units. Compare campaign performance not only on different ad units, but also on different websites to make the most out of your media spend to elevate your brand.
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